11 Things To Do After a Webinar Regardless of the Results!

The end of the webinar marks the beginning of your funnel.

That’s where the magic starts.

What you do after the webinar determines if the webinar was worth it to begin with.

In this guide, I want to walk you through the things to do after a webinar.

1. Send a Thank You …With a Twist

Don’t just say “thank you.”

That’s boring and everyone else does it.

(We offer the same advice when it comes to surveys, but more on that later.)

By simply saying thank you, you waste the opportunity to maximize your email or message to them, you want to tie in your “thank you” to something.

It could be a free gift, early access, a trial to use your software, a consultation session, etc.

Whatever it is it has to continue delivering value to your prospects so that you can continue to guide them through your funnel.

2. Special Offer for Attendees

Attendees took some time off their day to dedicate to you, so make sure you reward them handsomely.

A quick special offer just for attendees is a great way to make them feel special, and you need them to feel that feeling if you want them to continue in your funnel.

You can include your special offer in your thank your email like in the previous section.

3. Webinar Recap

All webinars need a recap.

There’s no getting around it.

It could be a short video that summarizes everything that was discussed, a guide to all the talking points, or even an email with a summary of everything that took place.

If you’re planning on sending the webinar recap via email, you can also use this opportunity to reach out to people that did not attend.

This allows them to still get some value out of you and nurtures them in your funnel.

4. Use the Webinar for Your Content Strategy

Webinars are great because you can easily get a bunch of speakers to talk about a variety of topics.

This is also a chance for you to use this as a foundation for your overall content strategy.

Small topics can be further broken down into blog articles that you can later feature on your website and send to your prospects.

And, there’s a lot that you can do with speakers’ notes and interviews.

You can basically keep the spirit of the webinar alive by continuing to explore the topics that were discussed, and it’s a great way to come up with new topics.

There are the lead qualification frameworks you need to know!

5. Don’t Forget to Repurpose Video!

Since you have a recording of the entire webinar, it’s time to start chopping it up to repurpose it as individual videos.

It can be clips of a speaker discussing something important, a short video series covering a topic, or even a quick montage.

Don’t release everything all at once, this can be a great base to create videos that can be published in the future.

Here’s why it works.

First of all, people like videos. It’s a naturally engaging medium that people are willing to invest time in.

Next, you allow your webinar to continue to give value even after it ends. People who come across the video on your social media platform won’t only get value, but they’ll be encouraged to join your next webinar.

Lastly, as we mentioned earlier, it gives you a piece of content that you can post later on in the future.

This helps add variety to what you’re posting, and it makes for great marketing.

6. Consider an Afterparty!

Just because you scheduled your webinar to officially end at a specific time doesn’t mean that it has to technically end.

Some hosts stay for around 30 minutes or so, to host an afterparty.

This is where you can still keep filming and allowing your attendees to stay and ask questions or interact with you.

You can even give every special access passes or ask if you can connect with them on LinkedIn.

We find this to be one of the most effective ways to create real connections with your participants.

The only problem with webinar afterparties is that they are reliant on how much hype and energy remains towards the end of the webinar.

So you need to play it by ear.

If you can design your webinar to be energetic towards the end, that will help in pulling this move off.

7. Reengage Attendees on a Different Platform

You might have sent out the registration invites via email but that doesn’t mean you can’t use other platforms to get in touch with them.

There are other platforms you can use such as LinkedIn, Facebook, etc. to continue the conversation with them.

There are two ways to do this, you can actively engage with them or do it passively.

We’re probably all aware of the active approach which means engaging in direct conversations with them but there are plenty of passive approaches you can employ as well. 

One nice way of maintaining your brand presence is by connecting with your attendees via Linkedin and using organic content to slowly nurture them through your pipeline.

If you want another more subtle approach, you can grab their emails and create a custom audience so that you can reach them via Facebook ads.

8. Send Out Speaker Decks and Notes

Make sure that you have a copy of the slides that you speakers use and their notes – if any.

This makes for a great piece of content to send out to attendees, and it also indicates your commitment to giving value.

During the webinar, inform the participants that they’ll be getting copies of what’s being discussed.

This way you can prep them to receive emails coming in from your end.

9. Send Out a Survey

This is such a common follow-up that it’s impossible not to include in this list.

Surveys can work to keep their interest piqued in your company and you do get a wealth of information about them, but they come with an inherent cost…

…they require your prospects to do something for you.

You don’t want your prospects doing stuff for you if they don’t benefit from it, so simply sending out survey isn’t the best way to go about this.

Your best bet?

Incentivize them.

Include a special offer in the survey or some meeting notes – like what we discussed earlier – this way, you keep nurturing them through your funnel, instead of simply using the survey to touch base with them.

By getting them something, it feels less imposing to get them to fill out a survey for you.

Your prospect wins because they get something great from you, and you win because you get a filled-out survey along with some lead nurturing.

10. Follow Up On Those That Did Not Attend

Have a long list of people who registered and didn’t attend?

Those are still warm leads.

They still showed intent and they only missed out on their first chance to be nurtured.

You can still nurture them some other time.

A quick way to do this is to send them an email saying sorry that you missed them in the last webinar.

You can then include a recap of what happened in the webinar, along with some notes, and invite them to join your next one.

Marketers can even go as far as truncating the notes and offering the full recaps depending on if they opt-in to something.

Remember, half the battle in lead generation is looking for reasons to get in touch with people. If they didn’t attend, that’s enough reason for you to pop an email and make sure the lead isn’t wasted.

11. Analyze Your Webinar Data

“You can’t growth hack if you don’t track”

Analyzing your webinar data should be on top of your things to do after a webinar because it’s integral to the success of your next one.

The first statistic to check out is the number of registrants versus the number of invites sent. This will paint a picture of how effective your conversion is and if you targeted the right people with the right subject matter.

Important Note: However, this doesn’t take into account those who opened your email but decided to do nothing about it, you can isolate this by checking your email open rate for your webinar registration campaign and subtracting that from the total of invites sent. This can also help you check if you’re getting good interactions with your webinar emails.

Next, you want to take a look at the number of registrants versus the number of attendees, this can give you insights into how you could’ve nurtured your leads right up to the event itself.

If you feel bad about the number, don’t sweat it.

Getting just half of the people who registered for your webinar to attend is already a feat with a lot of marketers claiming success at the 40 percent mark.

Remember, you want to also let the data take into account people who have missed out on the webinar because they were suddenly predisposed or had emergencies.

Then, you want to take a look at how many people dropped out of the webinar and at what point did they leave. This will help show you which parts of the webinar were effective and interesting.

(Make sure you follow up on these leads as well with an isolated campaign.)

Finally, and most importantly, you want to dive into the statistics of each channel used to market your webinar to people. If you used a combination of LinkedIn marketing, email, and Facebook, you want to check how each fared in bringing in attendees.

You might also want to look at which points in the webinar were people most engaged or active, this will help you tweak your subject matter for your audience in the future.

This list of things to look at is by no means complete, there are still a lot that you could explore. The key here is to check for the behavior of your registrants and attendees.

Takeaways

Webinars have quickly grown to be one of the most powerful items in a marketer’s toolkit.

They offer a chance for you to connect directly with your prospect.

And, for many, it’s the first time that they’ll have human contact with your brand.

This is why what you do after your webinar is critical.

It opens the doors to new clients and it’s the gateway to various lead nurturing follow-up journeys.

Planning out what you do after the webinar should begin even before you launch your webinar.

Everything – apart from the launch parties – have to be strategically triggered to make sure you’re efficient with your lead generation.

Do you need help with your webinar? Let us know.