Crafting a LinkedIn headline can be tough.
And it’s because of one main reason.
It’s the next thing your prospects read apart from your name.
And, most of the time, they can make a decision to view your profile based on the way you present yourself in your LinkedIn headline.
This makes it the most valuable piece of text real estate that you have on your profile.
Today, we are going to take a look at how you can leverage ChatGPT for LinkedIn headlines and how you can engineer well-written prompts to get you the best LinkedIn headline out there!
Let’s begin.
Setting The Foundation
Your LinkedIn headline is critical because it serves as a single-sentence bio to get your prospects to click on your profile and check you out.
Since we all know that your LinkedIn profile acts as your landing page on the platform, we know how critical it is to get people to land on your profile because that’s where you can bring down the hammer and make the sale.
Now, there are multiple ways to create a LinkedIn headline.
And, if you’ve been following BAMF for some time, you’ll know that there are a couple of ways to make it engaging.
- You have to tell them what you can do for them.
- You have to give it enough social proof.
- And, it has to be engaging.
If you can follow these three rules, you should be good to go. However, coming up with the right combinations can be stressful to say the least.
Apart from bearing in mind these three rules.
It’s also advised that your headline contains these bits of information.
- Your value proposition
- Who you are
- What you’ve done in the past
- A little personal information to humanize the headline
That’s where ChatGPT for LinkedIn headlines comes in.
Prompt Creation with ChatGPT for LinkedIn Headlines
Here’s one of our favorite prompts that you can use to build a LinkedIn headline from scratch:
I am a LinkedIn Marketer who wants to take my growth to the next level and generate more sales. My audience is fun startup founders and growth marketers
I need a catchy, fun and engaging LinkedIn headline that will tell people who visit my profile the 5 following details about me:
I am the head of growth for “XYZ startup”
I was featured in Forbes 30 Under 30
I am the author of the book called “Growth Hacking for You”
I specialize in LinkedIn optimization
I am the father of two daughters (make this fact funny)
This has to be written in English and fit LinkedIn’s headline character limit of 220 characters.
Start it off with a bold statement that tells my prospects what I can do for them.
Generate 25 unique headlines.
Okay, let’s break down the prompt so you can understand why we structured it this way.
I am a LinkedIn Marketer who wants to take my growth to the next level and generate more sales. My audience is fun startup founders and growth marketers
In the first part, we tell ChatGPT what it is that we do and what we want to achieve with the content that you want it to write for you.
A lot of people skip this part, but it is critical in generating the intent that you need.
At the same time, we also tell ChatGPT who the audience is making it easier for us to tune the results.
I need a catchy, fun and engaging LinkedIn headline that will tell people who visit my profile the 5 following details about me:
I am the head of growth for “XYZ startup”
I was featured in Forbes 30 Under 30
I am the author of the book called “Growth Hacking for You”
I specialize in LinkedIn optimization
I am the father of two daughters (make this part funny)
Next, you want to give ChatGPT exact instructions on what you want the LinkedIn headline to contain, so this includes your top 5 facts – which should include your occupation, value proposition, social proof, and fun personal fact.
This has to be written in English and fit LinkedIn’s headline character limit of 220 characters.
Next, we feed it its limitations, now we just inserted the fact that it has to be written in English as an example so you can tweak it when you’re writing for other ICPs. We also added LinkedIn’s built-in character limitations – just in case.
Start it off with a bold statement that tells my prospects what I can do for them.
Here we added the structure of how the results should be generated. This is critical since ChatGPT is not a mind reader, and it doesn’t really know that it helps to tell prospects what you can do for them right off the bat.
You still need to support the tool.
Generate 25 unique headlines.
Why 25?
Why not?
I often see people tell ChatGPT to generate 5 to 10 options for them. I find that bringing that number up to something like 25 gives you more choices and plenty of room to navigate.
The Results!
Let’s check out the results
So, do you just pick one and end it there?
Of course not.
Adding Flair
Let’s go back to the drawing board with the one you liked the most.
Say you picked:
Your Secret Weapon for Sales Success! | Head of Growth @ XYZ Startup | Forbes 30 Under 30 | “Growth Hacking for You” Author | LinkedIn Optimization Whiz | Proud Dad of 2 Future Entrepreneurs
You can still modify it some more using ChatGPT.
Let’s try adding some emojis.
We can tell ChatGPT to condense this even further
Now doesn’t that compete well with any LinkedIn headline out there?
It sure does.
And better yet, it’s so easy to use.
The Human Touch
Of course, it doesn’t just end there.
You still need to give it a manual check to see if it has the potential to convert well.
And beyond your own eyeballs, it would still help to show it to a couple of colleagues so you can test its real potential.
Here’s what.
Humans will be the end users of the results of your prompts.
So you need real humans to check them out.
Do I Need ChatGPT for a Great LinkedIn Headline?
I am not going to lie and say you do.
For our clients over here at BAMF and my own headline, we engage in human copywriting to get the job done.
This is because we make sure they’re tested afterward for UX and engagement, and we even run them through testers to see if they have the possibility to convert well.
However, using ChatGPT makes the process easier for a lot of growth hackers who need to get things done quickly.
Takeaways with ChatGPT for LinkedIn Headlines
Let’s face it.
AI is here to stay.
So we have to do whatever we can to leverage it.
This doesn’t mean it will replace what we do completely, but it’s there to make our lives a little easier and more efficient.
As you can see, the prompts that we used for ChatGPT for LinkedIn headlines still need human input to tweak them and make them more resonating.
You have to remember that at the end of the day, we still have to
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