Brainstorm Like a Marketer: Build a Branding Kit with ChatGPT

Brainstorm Like a Marketer: Build a Branding Kit with ChatGPT

written by Houston Golden
Founder & CEO, BAMF Media
September 10th, 2024
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Branding—it’s more than just a logo or tagline.

It’s essentially the most important thing you can do for your marketing efforts – well, apart from bringing in clients.

The branding of your product is its essence and identity.

Without it, you can’t really stand out from your competitors.

But creating a cohesive brand?

That’s the challenge.

After all, how do you capture your product’s personality and your vision in just one package?

That’s why today, with a custom ChatGPT prompt, we’ll walk you through how to build a branding kit with ChatGPT!

What are the Elements of a Branding Kit?

To make a brand stick, you’re going to need more than just flashy visuals and aesthetics. Below are some of the most essential elements of a branding kit that will be considered as the foundation of your product’s identity:

1. Brand Mission and Vision

Your brand’s mission is its purpose, and the vision includes the goals and direction where you’re headed along with the future you’re working to create. These two are necessary in giving your brand direction and meaning.

2. Brand Values and Personality

What does your brand stand for?

These values will shape and guide the decisions you make in line with your brand. Whether it be choosing who to work with or conducting activities for corporate social responsibility, whatever choice you make will be guided by your brand’s values.

3. Visual Identity

This is immediately what people think of when you say “branding”.

Your logo, color palette, fonts, and imagery—this is where your brand comes to life visually.

With the visual identity of your brand also comes the first impression that helps people recognize you. Hence, it is important to ensure that your visual identity is consistent within your branding kit because it not only builds recognition, but also trust.

4. Brand Messaging

The brand messaging is also known as the voice of your brand. This is how you tell stories and communicate all the other elements and aspects. When done right, it’s impactful and makes your brand unforgettable.

Read more: How to Create a Marketing Campaign with ChatGPT

The Prompt

This prompt may seem long, but you don’t have a lot to fill out.

Just be sure to get all the specific details down and it should give you an awesome outcome.

“I need you to create a comprehensive brand kit for my business. Here’s some basic information to get started:

My business is called [Your Business Name] and we offer [Briefly describe what your business offers] to [Describe your ideal customer in a few words].

Other details of my business are:

1. [Detail for context 1]

2. [Detail for context 2]

3. [Detail for context 3]

[examples of context are USPs, ICPs, competitors, branding challenges, etc.]

Based on this information, provide a detailed brand kit that includes:

1. Brand Mission and Vision: Craft a mission statement that reflects our business goals and a vision statement that captures our future aspirations.

2. Brand Values and Personality: Define the core values of the brand and describe its personality traits.

3. Visual Identity: Suggest a color palette, logo ideas, and typography that align with the brand’s personality and values.

4. Brand Messaging: Create a tagline or slogan and key messaging points that clearly communicate what our brand stands for.

5. Content Strategy: Recommend types of content to create, suitable platforms, and the tone/style to use.

6. Brand Assets: Identify any necessary brand assets we should create or update.

7. Actionable Steps: Provide a plan to implement the brand kit effectively.

Please generate the brand kit with creative suggestions and a detailed outline for each component, tailored to the provided business details.

[OPTIONAL:]

Here’s a piece of content if you want to know what my brand sounds like:

[add the content here]”

The Output

Now that you’ve seen the original prompt, let’s put it into action.

“I need you to create a comprehensive brand kit for my business. Here’s some basic information to get started:

My business is called Vendeza and we offer shoes to Middle-class office workers.

Other details of my business are:

1. The USP is that we sell shoes that look and feel luxurious for an affordable price.

2. Our ICP are middle-class workers who need to dress up because their work requires them to, but has a limited budget.

3. Our brand aims to stand out to reach a bigger market wherein we can also infiltrate other social classes and not limit ourselves to our initial ICP.

Based on this information, provide a detailed brand kit that includes:

1. Brand Mission and Vision: Craft a mission statement that reflects our business goals and a vision statement that captures our future aspirations.

2. Brand Values and Personality: Define the core values of the brand and describe its personality traits.

3. Visual Identity: Suggest a color palette, logo ideas, and typography that align with the brand’s personality and values.

4. Brand Messaging: Create a tagline or slogan and key messaging points that clearly communicate what our brand stands for.

5. Content Strategy: Recommend types of content to create, suitable platforms, and the tone/style to use.

6. Brand Assets: Identify any necessary brand assets we should create or update.

7. Actionable Steps: Provide a plan to implement the brand kit effectively.

Please generate the brand kit with creative suggestions and a detailed outline for each component, tailored to the provided business details.”

Branding Kit with ChatGPT, Brainstorm Like a Marketer: Build a Branding Kit with ChatGPT

Even with just a few details, ChatGPT was able to generate a comprehensive brand kit for us.

Branding Kit with ChatGPT, Brainstorm Like a Marketer: Build a Branding Kit with ChatGPT

One of our favorite parts about this strategy is how it goes into the details of the visual identity, making it easier for you with a fixed color palette and even suggestions for the logo (which you can use ChatGPT to generate!)

Branding Kit with ChatGPT, Brainstorm Like a Marketer: Build a Branding Kit with ChatGPT

Of course, we don’t stop there.

Our prompt was also built to create a content strategy for you.

With a content strategy, you can put your branding into action and market your product.

Branding Kit with ChatGPT, Brainstorm Like a Marketer: Build a Branding Kit with ChatGPT

Lastly, actionable steps are in place to make sure that your brand kit and content strategy isn’t for nothing.

Without these actionable steps, whatever output ChatGPT gives you would not be useful. At the same time, these actionable steps will show you how to efficiently apply your new content strategy and branding kit.

Also note that we’ve opted out of including the optional section this time around. But if you do include it, just know that you will get more accurate results wherein ChatGPT can match the tone and style you are aiming for.

Why Care for Brand Kits?

But why are brand kits supposedly so important? It’s not just a nice-to-have—it’s a game-changer for any business looking to stand out. Here’s why:

1. Consistency Across Channels

With a brand kit, you can make it easier to maintain consistency in all things you do. This gives you an identity and allows you to be recognized regardless of the platform you are using to deliver your message or the product you may be releasing. 

2. Saves Time and Effort

Having a brand kit streamlines your design and messaging decisions, saving you time and effort on every project. It’s your go-to guide for staying on-brand without the need to guess which fonts or colors you will need to use.

3. Boosts Professionalism and Credibility

A well-crafted brand kit signals that you’re serious about your business. It shows you’ve put thought into every detail, which builds credibility. In a crowded market, professionalism is what sets you apart and will make you reliable to your audience.

4. Supports Team Alignment

Whether you’re working with designers, marketers, or partners, a brand kit keeps everyone on the same page. It’s a shared resource that ensures your brand is represented consistently. With team alignment, not only will you be saving a lot of time, but you’ll also be giving a stronger brand impact.

Key Takeaways

Creating a brand kit can be difficult with all the details you need to think of but with this guide, we’ve made it much easier.

Your product and business rely on its branding to make it stand out.

And today, we’ve showed you how to create a branding kit with ChatGPT.

Now are you ready to give your business the identity it needs?

Read more: How to Get LinkedIn Top Voice: The Science Behind the Community

About the Author

The name's Houston Golden. I'm the Founder & CEO of BAMF — a company I've grown from $0 (yes, really) to well over $5M+ in revenue over a span of 5 years.

How did I do it? Well, it's quite simple, really. I've helped hundreds of business owners and executives get major traction (because when they win, we win), I tell all on this blog.

Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.
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