BAMF

400K+ Impressions in 4 Months—Founder-Led Growth (SaaS)

Almanac's CEO harnessed LinkedIn storytelling to vault from sub-400 impressions to 45 K views in week one—ultimately surpassing 400 K impressions and unlocking a groundswell of early adopters for the collaborative-doc platform. Challenge: Seed investors loved the vision, yet Adam's personal brand trailed other productivity founders. Without top-of-funnel buzz, enterprise pilots felt out of reach. Solution: BAMF built a founder-insider narrative: • "Build in Public" threads detailing product pivots • side-by-side GIFs comparing Almanac vs. Google Docs (keyword: "async collaboration") • carousels previewing roadmap features with waitlist links • outbound to design-partner VPs of Product and Eng. Results: 416,210 impressions across first 120 days; 399 → 45,000 monthly views after post #1; 300+ inbound connection requests; 110 converted to beta testers; Closed a $600 K extension round with investors citing LinkedIn visibility