BAMF

Arif Harbott Tech Disruptor Gained 1M+ Views & #1 Amazon Book Launch (Tech Leadership)

From expert ghostwriter to the CTO whisperer—Arif hit 1M+ impressions, booked six-figure coaching retainers, and launched a best-selling tech-leadership handbook. Challenge: Arif had deep war stories scaling tech at the U.K.'s Ministry of Defence, yet his posts felt textbook-dry and capped at ~2 K views. Senior engineering leaders couldn't "feel" his operator edge. Arif’s connection with BAMF came when he, even with his writers background, wasn’t able to crack the LinkedIn code for getting engagement on his content. Furthermore, Arif wanted to expand his connections and grow the leads pipeline for his HERO, Chief Technology Officer training and course materials to become a bigger name in the CTO field. Solution: Using Arif’s unique brand voice, we were able to hit the ground running, writing engaging and meaningful content that people wanted to interact with. Within a week of working together Arif had over 30,000 views on his content and connected with dozens of like-minded people looking to grow to become chief technology officers at their jobs. Results: 1M+ impressions in first six months (1,712 % lift); 56% acceptance, 24% DM reply among Director+ titles; Dozens of ideal-fit CTO prospects; five converted to ≥$25 K retainers; Book launch hit #1 in Amazon "Technical Management" the week of release