BAMF

200K+ Views in 90 Days—Dev Shop Pipeline Revival

Claus Villumsen

How the CEO of a Danish dev shop reignited sales by turning everyday code-review lessons into binge-worthy LinkedIn carousels—netting 200 K+ views and opening doors to U.S. SaaS founders. Challenge: Post-pandemic, inbound dried up and paid ads were burning budget. Claus needed fresh, authority-driven conversation starters with English-speaking prospects. Claus came to BAMF with a mission of expanding his software outsourcing business, KodeBaze. At the end of 2020, KodeBaze’s sales funnel started to slip, leading Claus to work with us and start expanding his lead funnel using LinkedIn outreach. Claus was nervous about finding leads for his niche industry, but we assured him we’d be able to help. Solution: For Claus, onboarding and getting started as quickly as possible to see ROI was a must. We got started right away and had his stories ready to post on his profile within a week of starting with us. Immediately Claus was able to grow his audience with our emotionally connecting, viral content, amassing over 200,000 views in just a few months working with us. During this time we reached out to ideal prospects that have interacted with his content to grow his sales pipeline and help him land new deals moving forward in 2021. Results: 230,000 impressions in 90 days (851 % lift); 44 % acceptance; 17 % reply on audit offer; Sales funnel re-filled—four new retainers closed in Q1; Cut ad spend to zero while boosting SQLs 3×