BAMF

914K Views Modernizing Insurance on LinkedIn

Modernized a 70-year-old insurance brand on LinkedIn—sparking nearly one million impressions and a 30 % reply rate in one of the most traditional sectors online. Challenge: The family-run brokerage was thriving offline, but talent recruitment and mid-market prospecting had stalled. Dustin’s profile felt “old-school” and his posts reached <2 K views. Dustin McClone is more than your usual CEO. Apart from being part of the 1% of insurance brokers with his company McClone, he is also a public speaker and podcaster, and founder of hustleleaders.com. However, Dustin had a problem, he needed to increase his network substantially, and that led him to BAMF. We made sure that even in a traditional space like insurance, he was able to make a mark and inspire thousands along the way. This is how we did it. Solution: Dustin wasn’t able to just expand his network, he was able to connect with the right people. In 2023, we were able to help him reach out to almost 2,800 connections with a connection rate of 30.60%. However, it didn’t just stop there, we were able to get 30.57% reply rate out of those connections, further cementing his position as key opinion leader in the space. That’s not all, he got close to a million views in 2023. Given that the traditional nature of the industry and the limited audiences, this represented a tremendous uplift in the numbers that he used to be doing. He managed to expand his reach, connect with close to 300 people he could collaborate with, and come 2024, he was positioned as a thought leader in his space. Results: 914,559 impressions in 12 months (10× prior year); 30.6 % acceptance with a 30.57 % reply rate on outbound; Added 300+ high-value contacts; nine converted into six-figure premium deals; Cut recruiter spend by 40 % after talent leads came inbound