BAMF

Jay Shetty: 40.9M+ Impressions—Building a Mindful Leadership Empire on LinkedIn

Building a LinkedIn empire that complements Jay's existing social media presence, focusing on professional development and mindful leadership content. Challenge: Jay needed to differentiate his LinkedIn presence from other platforms while driving book pre-orders. Jay Shetty is no stranger to the limelight. He's a life coach, podcaster, entrepreneur, and if you still don't remember him, he's also the bestselling author of "Think Like a Monk". However, Jay needed a boost. He might be well known in different platforms, but he still needed to leave his mark on LinkedIn. And when he went to BAMF, we knew we had to go beyond leaving a mark. We needed to make sure that he was LinkedIn royalty. Solution: Developed a content strategy focused on professional mindfulness and leadership wisdom. If the goal was to make sure people noticed Jay, we went beyond that. In just a span of 15 months, he was able to bring in close to 41M impressions. That's close to an average of 3M impressions for him monthly. In that same period he had an engagement rate of 2.05% – which might not seem a lot – but is absolutely mind-blowing given the amount of impressions he was already bringing in. At the end of the campaign, not only was LinkedIn a major platform for him. He was also a literal giant on the platform. This goes to show what value + strategy can do for any campaign. Results: 40.9M+ impressions; 250K+ new followers; 15K+ book pre-orders; LinkedIn Top Voice