BAMF

100+ PR Calls & 376K Views for a Hardware Startup

How a garage-prototype bong bowl became a viral hardware darling—earning PR in High Times, 100+ partnership calls, and a flood of influencer collabs—without a cent spent on ads. Challenge: Jeff had an ingenious self-extinguishing bowl but almost no digital footprint. Traditional cannabis media charged big sponsorship fees; LinkedIn's algorithm barely touched the niche, leaving him invisible to dispensary buyers and smoke-shop distributors. Solution: BAMF reframed him as the "Curious Engineer Disrupting 5,000-Year-Old Smoking Tech": • CERN-style teardown posts showing combustion science • time-lapse reels of 3-D prints → final CNC metal bowls • outreach lists of cannabis CEOs, buyer reps, and VC analysts • DM funnel offering a sample kit in exchange for unboxing videos. Results: 376,000 organic impressions in 120 days (11,864 % lift); 47 % connection acceptance, 18 % reply rate; 100+ partnership / distributor calls booked directly from DMs; Feature spots in High Times and Leafly secured free via content shares