BAMF
4.4M Impressions & 78% Inbound Leads (CX Evangelist)
By weaving gaming analogies and bold CX hot-takes, Jonathan rocketed to 4.4 M impressions, turning 78 % of new connections into inbound opportunities for his advisory practice. Challenge: He had decades of CX wisdom—and trophies to prove it—but LinkedIn limited him to sub-1 K reactions a month. Brands needed to feel his passion at scale. Solution: We engineered a three-pillar engine: (1) viral story breakdowns of legendary service moments (Southwest, Zappos) (2) hard-data teardown threads on CX KPIs (retention vs. CAC) (3) personal, gamer-centric anecdotes that humanized leadership lessons. A “CX Scorecard” PDF gated through DMs warmed leads, while weekly live-stream AMAs forged community. Results: 3.45 M impressions (34,853 % lift) in 12 months; 60 % connection rate across 5,000+ requests—78 % inbound; 39 % follower growth (+6 K) and a pipeline of Fortune 500 CX workshops; Podcast, webinar, and keynote invites quadrupled year-over-year