BAMF

Russell Brunson: 3.8M+ Impressions—Scaling ClickFunnels with LinkedIn Authority

How we helped scale ClickFunnels' reach and authority through strategic LinkedIn content and positioning Russell as the go-to expert in funnel building. Challenge: Russell Brunson needed to establish himself as a thought leader while driving qualified leads. Russell came to BAMF with one goal in mind, to expand his personal brand along with his ClickFunnels brand among a professional audience. Russell’s only experience with LinkedIn was essentially repurposed Facebook and Instagram content — not ideal for a business audience, which reduced his reach. Solution: We developed a content strategy that showcased expertise through storytelling and actionable insights. BAMF stepped up to the plate, extracting valuable content from his massive stockpile of podcast episodes, books, and YouTube videos to squeeze out every potentially juicy story and strategic tip with LinkedIn virality written all over it. Using a combination of writing techniques we were able to take Russell to over 1M+ views in just the first three months of 2021, expanding his professional connection list and expanding his professional audience with founders and marketers on LinkedIn. Results: 3.8M+ impressions; 90,000+ new followers; 1M+ impressions in first 3 months; 30k new followers in first 3 months