BAMF

170+ Qualified Demos in 4 Months (B2B SaaS)

The face of Expandi pivoted from "LinkedIn Automation Tool" to a humanized, story-rich SaaS brand—booking 170+ demos and forcing the CS team to hire two extra reps. Challenge: Algorithm changes tanked reach; content grew stale; MQLs plateaued. Sharon needed fresh air before competitors ate her lunch. Sharon was struggling to find new prospects for her B2B SaaS company, Expandi. While Expandi is in the LinkedIn automation space, she struggled to write content that was interesting, valuable and that resonated with her audience. This is where we stepped in. Solution: BAMF deployed the "Show-Don't-Tell SaaS Playbook": • behind-the-scenes split-test carousels ("Here's how Expandi doubled reply rate vs. SalesNav") • meme-style screenshots of live dashboards • DM shortlink auto-personalized to push contacts into a Calendly-embedded demo flow • weekly poll "Growth Hack vs. Spam?" ignited debate and virality. We hit the ground running, immediately utilizing Sharon’s existing LinkedIn marketing content to catchy content that’s interesting, engaging and valuable to her prospective audience. Our viral content lead Sharon to become a powerful voice in her space, which has increased her connection rate and booked more calls on her calendar than ever before. Results: 240 K impressions (4,346 % lift) in first 16 weeks; Booked 170+ product demos—calendar literally maxed out; 36 % acceptance rate among ICP titles (Founders, SDR Managers); Quarterly ARR target hit six weeks early