Excellent copywriting demonstrates the value
If you want to sell or encourage any type of action, you need to know how to write excellent copy.
Where?
- Emails.
- Blog posts.
- Text on a business or personal website.
- Text on a social media site.
- Anywhere you have text.
Resource of Powerful Words
Study these words:
blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list
Sales page copy that converts must include: Product images, you images, and testimonials.
Testimonials
- Every single page should have a testimonial on it.
- Each one should be on a different pain point that your product/service solves.
- Written testimonials should include faces.
- The formula for written testimonials= Specific End Result or Benefit Customer Got + Specific Period of Time + Accompanied Feeling + the Person’s Name with Their Stats (results).
- Should mix written with video testimonials.
Include an authoritative position for the person providing the testimonial.
Example: “Here’s Why This 8-Year Designer Switched From Photoshop To…”
Sending a testimonial in an email with a purchase link can be very powerful. If you send it to a select audience of people who didn’t purchase from an email you sent out with a promotion, then you can make a huge difference.
Reverse all risk:
People don’t want to look dumb. When people buy products, they wonder what their friends, neighbors, co-workers, and family would think of them for doing so.
Implement this formula:
If you don’t love [product], call or email us and we’ll refund every penny immediately. 14 and 30-day money-back guarantees have a similar effect.
Video Testimonials
- Influencers work best
- If it’s a customer, then make sure they look like a customer
- They should be smiling
A few notes about the video:
- Include the results they received with specific stats
- Don’t over-do it
Here’s your video script formula:
27 Best Copy Practices + Bonus
This is your golden guide:
blog.bufferapp.com/copywriting-formulas
A little extra:
copyblogger.com/good-copywriting/
Don’t Miss These Videos…
How To Write A Sales Letter: Push These 9 Emotional Triggers
youtube.com/watch?v=2ksqLBicqog
8 “Stupid” Copywriting Tricks to Triple Your Conversions
youtube.com/watch?v=rteSvoogGv0
8 “Stupid” Copywriting Tricks to Triple Your Conversions (Part 2)
youtube.com/watch?v=joF5Ikc8ggw
Great Examples
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