Employee Advocacy Content Prompt: Build Reputation the Right Way

What is the best way to build your reputation?

Build it from within the organization.

This is why content that focuses on employee advocacy works so well.

However, getting everyone on the team to talk about the company isn’t exactly a walk in the park. You still need to strategize, plan, and make sure that you’re showcasing impact in a meaningful way.

In today’s guide, we‘ll show you our employee advocacy content prompt that can take your brand to the next level.

Explaining Employee Advocacy

Employee advocacy is when your employees also act as your brand ambassadors.

Basically, it’s when your team shares your content, spreads your brand message and engages with your online presence,

And the best way to do employee advocacy? It’s to have your employees speak from the heart.

Read more: Master Follow-Up Emails: Re-Engage Prospects Using an AI Prompt!

Why Employee Advocacy Matters

Now, before we get down to the nitty-gritty, let’s discuss the true benefits of employee advocacy:

Trust

People usually don’t trust companies as much as they do people. Seeing your employees post about your brand or product will entice people to trust your business more.

Larger Reach

Your employees’ network is a whole goldmine that you might be missing out on. This audience segment are ones that you might not have a hook in, but with your employees, you can easily build a connection and find potential leads.

Improve Culture

Your employees play a big role in your workplace culture. When they willingly advocate for your product, it means that they genuinely believe in your message and branding, which can encourage other employees to do the same.

Now that you know the benefits of employee advocacy, are you ready to incorporate it into your strategy?

The Employee Advocacy Content Prompt

Just like all our other prompt guides, you need a prompt to get your started. And today’s prompt will leave you on your toes.

I am a [your role, e.g., “marketing strategist”] working in the [your industry, e.g., “tech”]. Help me create an Employee Advocacy Content Plan that encourages employees to act as authentic brand ambassadors while staying aligned with our company’s values. The plan should include detailed guidelines for creating and sharing content, with a customizable rule book to ensure professionalism and brand consistency.

Content Plan Outline:

1. Brand Overview:

• Summarize the mission, vision, and values of [your company].
• Highlight [key differentiators, e.g., “cutting-edge solutions” or “dedication to social responsibility”].

2. Audience Understanding:

• Identify target audiences, such as [specific groups, e.g., “job seekers,” “current customers”] and their preferred channels (e.g., “LinkedIn”).
• Create employee personas, like [e.g., “product developers,” “sales teams”], with themes tailored to their expertise.

3. Content Strategy and Rule Book Creation:

• Suggest content types (e.g., “[theme], [type of story, e.g., ‘team celebrations,’ ‘personal reflections’]”).
• Develop a customizable Rule Book:
• Authenticity: Share stories about [specific experiences, e.g., “team achievements,” “career growth”].
• Brand Alignment: Reflect [specific company values, e.g., “integrity,” “innovation”].
• Confidentiality: Avoid sharing [restricted details, e.g., “financial reports,” “product launch timelines”].
• Tone and Style: Maintain [desired tone, e.g., “approachable and inspiring”].

4. Empowering Employees:

• Provide [resources, e.g., “post templates,” “content calendars”] and [training ideas, e.g., “workshops on storytelling”].

5. Metrics and Goals:

• Track success with [key metrics, e.g., “employee participation rates,” “post engagement”].

The Output

Below, we’ve filled out the prompt with some general information. 

Just like our other prompts, the more detailed you are, the better the output.

I am a marketing associate working in the tech industry. Help me create an Employee Advocacy Content Plan that encourages employees to act as authentic brand ambassadors while staying aligned with our company’s values. The plan should include detailed guidelines for creating and sharing content, with a customizable rule book to ensure professionalism and brand consistency.

Content Plan Outline:

1. Brand Overview:

• Summarize the mission, vision, and values of TechCloud.
• Highlight innovative solutions while keeping a green footprint.

2. Audience Understanding:

• Identify target audiences, such as current customers and business owners and their preferred channels (e.g., “LinkedIn”).
• Create employee personas, like product developers and sales teams, with themes tailored to their expertise.

3. Content Strategy and Rule Book Creation:

• Suggest content types (e.g., “success at work, personal achievements, team celebrations”).
• Develop a customizable Rule Book:
• Authenticity: Share stories about employee career growth and team wins.
• Brand Alignment: Reflect innovation and environmental advocacy.
• Confidentiality: Avoid sharing product launch timelines and financial reports.
• Tone and Style: Maintain friendly, but professional tone.

4. Empowering Employees:

• Provide content calendars and workshops on social media voice and tone.

5. Metrics and Goals:

• Track success with post engagement and employee participation.

As you can see, ChatGPT can provide you with comprehensive output (imagine if we added more details?) And even provide suggestions based on what we fed it.

While this is an excellent guide already, it’s important to know that you don’t need to follow it down to a T and can customize it accordingly.

Taking It to the Next Level

So you finally have the basics of employee advocacy down, but who’s to stop you from going above and beyond? Here are additional steps you can take to bring it up a notch. 

Authenticity is Key

Almost anyone can detect a cookie-cutter post from a mile away. It’s important to encourage your employees to be as authentic with their experience as they can be, and the best way to do that?

Create a great working environment for them and an excellent product, which they can witness to do good to your clients.

Less PR, More Personal

In line with the point above, it is important to make sure that your employees sound human and like themselves. While you can use AI and our prompt to get you started, you still need to make it sound genuine.

Avoid corporate speak or PR tones and just let the employees be themselves.

Show Off Your Employees

Remember, employee advocacy isn’t just for your clients, but also for your employees.

Make them feel valuable by encouraging them to show off their knowledge, skills, and expertise. You can do this by having them post about tips and advice related to your product. By doing this, you show that you are acknowledging their expertise, making them feel valued in your company.

Change It Up

Don’t just limit yourself to the usual employee testimonials and whatnot.

There are a bunch of other ways to be creative with your posts, such as through videos, graphics, GIFs, blogs, and more. Don’t settle for one format and change it up to keep your posts exciting and fresh.

Incorporate Hashtags and Mentions

Your employee advocacy content won’t mean anything if it doesn’t have a reach and has low engagement.

Aside from the organic reach, maximize your effort by using relevant and trending hashtags, and even asking your employees to tag people they know whom they believe would be interested in your post.

Key Takeaways

Employee advocacy doesn’t have to sound forced.

With our employee advocacy content prompt, you have a guide that will lead you to deploy employee advocacy content that sounds authentic, relatable, and more importantly, reminds your employees that they are valued in your company.

Remember, at the end of the day, to create wonderful advocates out of your employees is to create a good brand and product that will resonate with them and make them genuinely feel happy to be a part of your team.

With our prompt and the LLM of your choice, you can speed up the process for employee advocacy, but never forget that you are still responsible for your employees’ beliefs and perspectives of your brand.

Now, are you ready to take the world by storm with one brand advocate at a time?

Read more: Here’s How You Can Create a Case Study with AI