Content is powerful.
Not only does it help with your lead nurturing, but it also helps with pushing new prospects through your sales funnels.
However, coming up with content isn’t exactly a walk in the park.
It needs to be planned and it needs to be coordinated.
Trust us, we’ve been there.
But since this is BAMF, we’ve got you covered. We’ve put together a prompt that can help you build an amazing content calendar using AI.
And yes, our GPT prompt is absolutely free!
The Prompt
This is one of our favorite prompts since it works with any organization and it is also dependent on your inputs making it highly customizable.
“I am a [what do you for a living] and I am currently working with [name of company] in the [industry of the company].
I need you to help me build a comprehensive and tailored content calendar that will take my online presence to the next level. The content should inform and educate, while at the same time help with top part of my sales funnel. While doing this, also consider that this content serves as nurturing for people already following us online.
My target audience is:
[describe your target audience]
My online platforms are:
[List down all your online platforms, e.g. website, LinkedIn, Facebook, etc.]
Please cover me for [duration].
For content formats and themes, keep it varied.
Your starting topic could be: [Suggest a topic relevant to your business or industry, e.g., “”Tips for [insert relevant topic], Behind-the-scenes look at [your business], Spotlight on a team member, etc.]””
Please arrange this in table form per week describing what to do for each platform, what media will be included, notes on the themes or posts, and make it as easy to use as possible that any social media team can pick it up and run with it.”
Now all you have to do is fill up this prompt with the appropriate details and you’d be good to go!
Simple, right?
This prompt is pretty straightforward and is designed to cover your bases for all social media platforms and content plan creation.
The best part? You can customize this prompt to your heart’s desire.
Check out how we used this prompt in our sample output.
Read more: How to Write LinkedIn Connection Request Messages with ChatGPT
The Output
I am a social media manger and I am currently working with 123 Company in the events planning and organizing industry.
I need you to help me build a comprehensive and tailored content calendar that will take my online presence to the next level. The content should inform and educate, while at the same time help with top part of my sales funnel. While doing this, also consider that this content serves as nurturing for people already following us online.
My target audience are:
young, working adults, specifically within the age range of 25-35
My online platforms are:
Facebook, Instagram and LinkedIn
Please cover me for 2 months.
For content formats and themes, keep it varied.
Your starting topic could be: “Behind-the-scenes look at wedding planning”
Please arrange this in table form per week describing what to do for each platform, what media will be included, notes on the themes or posts, and make it as easy to use as possible that any social media team can pick it up and run with it.
For this sample, we used the persona of a professional in the events industry.
We chose Facebook, Instagram, and LinkedIn, but you can customize this prompt to include other social media accounts like YouTube, X, TikTok, and more!
Lastly, to keep it brief, we went with only 2 months for the calendar but as per testing, you can take it up to a year and it can still come up with unique content!
As you can see, our prompt requested for the content calendar to be done in table form to make it easily portable to other platforms. Additionally, this keeps us organized and makes it easier to view. But you can also omit that section if you want a text overview instead.
Additionally, it offers different content for each of your mentioned social media platforms.
This is because each platform has different algorithms and ChatGPT seems to adjust its content based on those specific algorithms.
One of our favorite parts about this is the notes! By having this section, we get to see a more detailed overview of how to approach the posts in this calendar.
Overall, this prompt was created to cover all bases, allowing for flexibility regardless of your industry and social media goals.
What else can you do?
Because this prompt is flexible, there are also various things you can do to change it up and make it more suitable for your own goals and planning. Here are some tips on what you can change in this prompt:
- Format Variation: Notice how in our prompt, there is a line that states “For content formats and themes, keep it varied.” and this was done to make sure that the output will come up with different kinds of content. However, this may not be the case for your approach. You can change it up to statements like “focus more on video”, “I prefer carousels only” or something of the like. This will change the format of the content plan generated for you.
- Target Audience: Be sure to be very descriptive with the target audience. While we chose to give a more general answer here in this guide, you can be as detailed and as specific as you want. This will help ensure that the content the AI comes up with is more targeted towards that specific demographic you’ve mentioned.
- Themes, Color Palettes, etc: You can even take this prompt to the next level by requesting GPT to include themes, color palettes, messaging, and more. By adding this in, it gives you a more specific approach to the content plan, which could make your job easier as you come up with the social media posts.
Takeaways
Creating content calendars is not easy.
Trust us, we work at the intersection of marketing and content strategy.
However, it doesn’t always have to be difficult.
With prompts such as ours, brainstorming, planning, and strategizing become easier and allow any type of organization to deploy a proper content plan, no matter the size of their team.
Remember, content will always be king, so what are you doing about it?
Read more: Newsletter Prompt for ChatGPT: Your Guide to Crafting Engaging Email Content with AI
