How to Create a Marketing Campaign with ChatGPT

Marketing campaigns are the heart of every sales strategy.

But they’re not exactly the easiest to put onto “paper.”

Trust us, we’ve been there.

But what if you had a guide to simplify the process?

That’s where we come in.

Today, we’re introducing a powerful prompt to help you create a marketing campaign like a pro.

Whether you’re new to marketing or a seasoned expert, today’s guide will show you how to create a marketing campaign with ChatGPT.

(And yes, we provide the prompt.)

The Prompt

Hold on tight because this is a long prompt with a lot of details, but don’t you worry because once you’ve filled it up, the effort will all be worth it.

I am a [your role, e.g., “marketing strategist”] in the [your industry, e.g., “tech”, “retail”]. My task is to create a comprehensive marketing campaign proposal for a [product/service, e.g., “new app”, “clothing line”]. This proposal needs to be persuasive, data-driven, and aligned with our business goals. I will use the following structure to ensure a successful campaign:

Campaign Overview:

• Product/Service Description: Provide a brief overview of the [product/service], highlighting its main features and benefits.
• Campaign Goals: Outline the key objectives, such as [goal 1, e.g., “raising brand awareness”], [goal 2, e.g., “generating leads”], or [goal 3, e.g., “driving sales”].
• Target Audience: Define the target audience, detailing their [demographics, e.g., “age, gender”], [psychographics, e.g., “lifestyle, interests”], and [behavioral traits, e.g., “purchase patterns”].

Market Research and Insights:

• Key Findings: Summarize insights from market research, focusing on [market trends, e.g., “demand for eco-friendly products”], [consumer behavior, e.g., “increased online shopping”], and [competitive analysis, e.g., “competitor pricing”].
• Opportunities and Gaps: Identify any [opportunities, e.g., “new market segments”] or [gaps, e.g., “unmet needs”] that this campaign will target.

Campaign Strategy:

• Overall Strategy: Describe the campaign’s overarching strategy, such as [strategy type, e.g., “social media marketing”] focused on [audience segment, e.g., “Gen Z”].
• Unique Selling Proposition (USP): Define the campaign’s USP, highlighting [key benefit, e.g., “affordability”] to attract the [target audience, e.g., “young professionals”].
• Creative Approach: Outline the creative direction, including [themes, e.g., “modern and sleek”], [tone, e.g., “engaging and approachable”], and [style, e.g., “bold visuals”].

Marketing Channels and Tactics:

• Channels: List the marketing channels to be used, such as [channel 1, e.g., “social media”], [channel 2, e.g., “email campaigns”], and [channel 3, e.g., “SEO”].
• Tactics: Detail specific tactics for each channel, for example, [tactic 1, e.g., “daily Instagram updates”], [tactic 2, e.g., “monthly newsletters”], and [tactic 3, e.g., “SEO content creation”].
• Partnerships: Consider potential [partnerships, e.g., “influencer collaborations”] to enhance the campaign’s effectiveness.

Budget and Resources:

• Budget Breakdown: Outline a budget that includes [cost category 1, e.g., “creative development”], [cost category 2, e.g., “paid advertising”], and [cost category 3, e.g., “software tools”].
• Resource Allocation: Specify the resources needed, including [internal team roles, e.g., “content creators”], [external agencies, e.g., “advertising agencies”], and [freelancers, e.g., “graphic designers”].

Metrics and KPIs:

• Performance Metrics: Establish key performance indicators (KPIs) to gauge success, such as [KPI 1, e.g., “website traffic”], [KPI 2, e.g., “lead conversion rate”], and [KPI 3, e.g., “social media engagement”].
• Monitoring: Outline how to monitor progress, using [tools, e.g., “Google Analytics, social media dashboards”] and [methods, e.g., “weekly performance reports”].

Timeline and Milestones:

• Campaign Timeline: Provide a detailed timeline for the campaign, including [phase 1, e.g., “planning”], [phase 2, e.g., “execution”], and [phase 3, e.g., “evaluation”].
• Key Milestones: Highlight major milestones, such as [milestone 1, e.g., “campaign launch”], [milestone 2, e.g., “mid-campaign assessment”], and [milestone 3, e.g., “final report”].

Conclude the proposal with a strong call to action, encouraging stakeholders to [action, e.g., “approve the plan”, “provide feedback”].

Now that you’ve seen what the prompt is, let’s see how it looks in action!

Read more: How to Write a LinkedIn About Section with ChatGPT Like a Growth Hacker

The Output

Here’s where we’ve gone with the prompt:

I am a marketing strategist in the tech industry. My task is to create a comprehensive marketing campaign proposal for a new app called “Good Day”, a productivity and work management app. This proposal needs to be persuasive, data-driven, and aligned with our business goals. I will use the following structure to ensure a successful campaign:

Campaign Overview:

• Product/Service Description: Provide a brief overview of the app, highlighting its main features and benefits.
• Campaign Goals: Outline the key objectives, such as generating leads, converting leads into app subscribers, or raising brand awareness.
• Target Audience: Define the target audience, detailing their age and gender, their lifestyle and careers, and buying patterns.

Market Research and Insights:

• Key Findings: Summarize insights from market research, focusing on demand for productivity and work management tools, work efficiency and work-life balance, and competitor pricing and advantages.
• Opportunities and Gaps: Identify any new market segments or unmet needs that this campaign will target.

Campaign Strategy:

• Overall Strategy: Describe the campaign’s overarching strategy, such as social media marketing, specifically Facebook and Instagram, focused on young adults aged 21 to 28.
• Unique Selling Proposition (USP): Define the campaign’s USP, highlighting accessibility to attract the young professionals.
• Creative Approach: Outline the creative direction, including fun and trendy, engaging and approachable, and artistic and bold visuals.

Marketing Channels and Tactics:

• Channels: List the marketing channels to be used, such as social media, email marketing campaigns, and on-page SEO.
• Tactics: Detail specific tactics for each channel, for example, daily social media updates, bi-monthly newsletters and SEO content creation
• Partnerships: Consider potential collaborations with celebrities and content creators to enhance the campaign’s effectiveness.

Budget and Resources:

• Budget Breakdown: Outline a budget that includes creative development, paid advertising, and software tools
• Resource Allocation: Specify the resources needed, including content creators, advertising agencies, and freelancers such as graphic designers and copywriters.

Metrics and KPIs:

• Performance Metrics: Establish key performance indicators (KPIs) to gauge success, such as website traffic, lead conversion rate, and social media engagement.
• Monitoring: Outline how to monitor progress, using Google Analytics, social media dashboards and weekly performance reports.

Timeline and Milestones:

• Campaign Timeline: Provide a detailed timeline for the campaign, including planning, [execution, and evaluation.
• Key Milestones: Highlight major milestones, such as campaign launch, mid-campaign assessment, and final report.

Conclude the proposal with a strong call to action, encouraging stakeholders to approve the plan and provide feedback.

As you can see, we’ve made sure to fill out the prompt with all the necessary details, being as specific as we can be.

A lot of the output comes from how specific we’ve gone with our prompt. ChatGPT expanded on these details that we’ve provided, applying a fresh perspective that we as marketers may have missed.

Additionally, this prompt helps further express what the campaign really is in a professional tone. This is critical because while some may know what their campaign should be about, they have difficulty conveying it in a professional tone that would convince external stakeholders like investors.

As you can see above, this prompt doesn’t just simply build the whole proposal for you, it takes your ideas and arranges them in a logical format that allows your sales and marketing teams to properly deploy.

The role of ChatGPT here is to refine the details for you and help you make a clearer plan.

What Else Can You Do?

With this prompt, you are all set, especially if you already have a marketing plan in mind.

But what about taking it to the next level?

Here are some other tips that you can use when creating a marketing campaign:

Use Competitors as a Reference

It’s difficult to get your product to stand out when so many businesses have something similar. So, what are you supposed to do to ensure your marketing campaign succeeds?

Easy. Use your competitors as a reference and identify the gaps in their campaigns.

Look for areas they fall short in and add these details to your campaign. While ChatGPT can’t do this for you, applying this to your campaign can help your brand set itself apart.

Add Specific Dates

In the sample output, you can see that we went for a more general timeline without specific dates. However, if you have any target dates in mind, you can add that in your prompt and ChatGPT will create the timeline with your dates.

The more specific you are with your timeline, the more realistic and actionable your campaign will be. Providing exact dates helps create a clearer plan that aligns with your business objectives.

Be Specific with Your Demographic

As seen above, we’ve chosen to narrow our demographics down to age, gender, and career. But you can change this up, depending on what kind of product you are offering. You can include spending habits, what they do as hobbies, and even their attitude towards certain items.

However, be mindful of not getting too narrow with your demographic, as this might exclude other potential audiences. Finding the right balance will help your campaign resonate with the right people while still being broad enough to attract new customers.

Add Visuals to Your Proposal

One of our favorite parts about ChatGPT is that you can ask it to create graphs for you! For example, based on the output above, we’ve asked it to create this graph for the timeline:

This saves a lot of your time from having to make these graphs yourself. Graphs make your campaign proposal more appealing and allow investors or stakeholders to better visualize your plan.

5. Include the Human Perspective

The truth is, you can actually let ChatGPT do all the work for you. While this might be tempting, it will result in a generic marketing campaign that is ineffective and may not be accurate when it comes to competitors and current trends.

The purpose of our prompt is to guide you and serve as a tool that should be taken advantage of.

Remember, ChatGPT can only produce something based on the details you provide it with. So be sure to actually do your research, and know what results you want to maximize this prompt.

Key Takeaways

Without a marketing campaign, your product can never be known by the world.

It can be tough to create one, but it’s not impossible. With your brilliant ideas and our prompt to guide you, you’ll have a campaign done and ready in no time.

Remember, a tool is nothing without its wielder, so be sure to put this good tool to use.

Now that you know how to create a marketing campaign with ChatGPT, are you ready to get this show on the road?

Read more: How to Write Press Releases Using ChatGPT: A Step-by-Step Guide