Despite the whole Twitter madness going on right now.
There’s still a lot you can do with Twitter!
While some celebrities have opted to leave the platform, mostly because of Musk (again), it cannot be denied that there are still millions of users from around the world utilizing the platform.
For what it’s worth, former owners did a splendid job in creating a free space, where everyone is given an opportunity to express themselves as they deem fit.
Before you decide to abandon Twitter, consider its potential first. Statistically, it has a 206 million share of active users daily, 38 million of whom are from the United States. Whether you admit it or not, that is pretty impressive data.
In 2021, Twitter generated $5 billion in revenues, a 35% increase compared to its 2020 figures. If anything, it can be considered a meaningful improvement if you will look at its revenues in the past two years.
What is Twitter Engagement?
Twitter engagement is a measure of how people interact with your brand or profile on the social media platform. Engagement can be measured by using several metrics, including likes, retweets, replies, mentions, link clicks, video views, and follows, among others.
Simply put, whatever appears in your notifications can already be considered your engagement. Apart from pressing the like button, some people might consider retweeting or clicking the link you attached. This is a good sign, which simply means that you can eventually convert those engagements into actual sales.
Why is it Important?
Engagement is the primary reason why social media managers and digital marketers slave away on social media. They want to connect, create awareness, and establish brand recognition. Engagement is the way to go.
Twitter is a very exciting arena where brands get the opportunity to build brand awareness. Millions of users can potentially see and engage in a post that attracts the right kind of people. This is also a doorway to a sales lead or even an instant sale.
How to Increase Twitter Engagement
Marketers and digital experts have a lot to say about how to increase your engagement on Twitter. Twitter itself has a few recommendations. We compiled the best recommendations to help you increase your Twitter engagement significantly.
1. Tweet as if you’re a real person.
People respond well to content that speaks to them. Mostly, they don’t respond well to content that contains a lot of information. Instead, they gravitate towards catchy and witty content.
To guide you, here are a few questions you need to ask yourself when developing Twitter content:
- Is there a human voice somewhere in your content?
- Are they coherent?
- Does your content sound like a real person or a robot?
- Are your posts too random or are they well-planned?
Frank Body, an Australian skincare brand with the handle @frank_body, highlighted its products by making it sound like they were friends talking to each other. To create a lasting impression, it is important that your tweets are relatable and it needs to be something that speaks their language.
2. Boost your posts automatically
Twitter has this unique option, the Automatic Post Promotion, that will automatically boost your posts to eliminate having to boost your organic content manually each time you post. You can tap the smart filters to pre-determine which posts will be promoted and how long the duration will be.
3. Tweet about the possible needs of your target audience.
Do not overthink your content. They do not always have to contain CTAs that will benefit your brand. Simple content designed to engage your target market can have better effects long-term, especially if it is something that reminds people of what they need.
When Pipsnacks created its content, its sole intention was to have it generate likes and motivate people to retweet it. It is so simple that no one would ever think they are trying to sell something.
Read more: Twitter Outreach: The Master Guide
4. Master the art of timing
When it comes to Twitter or any other social media platform for that matter, timing is everything. This means the time of day you post your content taking into consideration the best time of the day to post and how to stand out alongside your competitors, who will most likely post in the same hours.
5. Be more visual
In a study done by Twitter, it was found that content with photos gets 35% more engagement compared to those who just use text. Photos attract users immediately, they are more visible and more engaging.
6. Respond to engagements right away
Once your content generates the kind of engagement you were hoping for, make sure to respond the soonest time that you can. Engagement will mean nothing if people feel neglected or ignored. They want to connect with the brand.
7. Monitor and participate in trending conversations.
Twitter is overflowing will all sorts of conversations and surely, there are several out there that relate to your brand and its values. Just make sure that it adds value to your brand and not the exact opposite.
Takeaways from Twitter Engagement
Twitter engagement is a must.
It’s still one of the biggest platforms out there.
And, there’s still a lot of growth potential
At BAMF, I still tweet on a regular basis.
Why?
Because our prospects are there and we have a community growing.
It’s not going away anytime soon.
