SEO is all about optimizing your website to be search engine-friendly. SEO used to be all about building a massive number of links to your site using exact match anchor text for the keywords you wanted to rank for.
For better or for worse, that approach is no longer the core of how SEO works.
The major search engines, like Google, have a goal of retrieving the most relevant results for people using their search engines.
Over time, they’ve become more sophisticated when it comes to the “black hat” ways of doing SEO, which has caused the industry to rethink its approach rapidly.
So how is a business owner supposed to rank these days and get prospects to his site from search engines?
The key is to micro-target your business and to make sure your website is clearly designed for your target audience.
But that’s far from enough. Social platforms, content marketing, and influencer marketing have proved to be effective in reaching a wide audience.
When SEO is integrated with these forms of marketing, a business is destined to get a good bottom line.
How to Integrate SEO with Other Online Marketing platforms
Let’s check out the different ways you can use search engine optimization while boosting our other marketing channels and tactics in general.
Social media channels and SEO
Social media channels are very effective in driving more traffic to your site. In fact, social media is what usually causes content to go viral on the internet.
This can drive a serious amount of traffic to your site, which can lead to profit.
For instance, Facebook, Twitter, LinkedIn, are some of the most commonly used platforms used by businesses.
Social media channels, such as Facebook, Twitter, LinkedIn, GooglePlus, and others, can effectively boost your SEO marketing.
Among the different kinds of social media channels that are available, the two most famous platforms for marketing your content are Facebook and Twitter.
Of course, you can also use other sites effectively, especially LinkedIn.
Before you share any content through social media, be sure to have your site or blog ready.
This means that your site should already have a decent number of articles, with a good design, and it must always have high-quality content.
You can use as many social media channels as you want to promote your site or blog.
However, if you are really serious about SEO marketing, then it is highly recommended that you utilize Facebook effectively.
What’s unique about FB?
Facebook allows you to create a special page for your blog or website and post as many long posts as you want.
With Twitter, you can always share short tweets from time to time. Don’t let the limitation imposed on the number of characters be an obstacle.
After all, you can always add a short link that will direct your Twitter followers to a specific page on your website.
SEO and SEM
Search engine marketing is when you resort to paid search in order to increase business exposure.
In SEM, your ads pop up at the top of the page when certain keywords are typed. SEO and SEM efforts can be integrated through sharing data and communicating goals.
For instance, your success or failure with paid search can be fine-tuned through keyword research thus increasing the likelihood of your page, product, or business being picked up by an interested party.
SEM and SEO should work towards the same goals.
When they complement each other, you will be able to make better choices which results in a cohesive experience for your audience.
Community building and SEO
You must learn some of the concrete ways to build a community around your company online.
This effort partly guarantees growth, but when it is tied to proper keyword research, you will now be assured of long-term success.
But, how do you build a robust community around your brand?
Make valuable comments on other individuals’ blogs within your industry. If your thread spurs some discussion, readers will be interested to know what you offer, and this will generate moderate SEO back to your site as a whole.
Linking to authoritative sites is not only be helpful to your readers, but it puts you on the radar of those organizations you referred to.
Putting yourself in the goodwill of other companies is one of the best ways to get inbound links that can propel your rankings to the top.
In your free time, you can draft mini-posts, descriptive videos, or any other media and share it on YouTube, Google+, and other sites.
Remember to properly optimize the posts, for each channel you post content on, YouTube, Facebook…
… and even Instagram have their own ways to optimize posted content for their internal search- so search engine crawlers can rate them better.
Expert roundup posts, if drafted properly tend to get shared widely and can connect you to influencers within your industry.
The more these pieces get shared on social sites, the higher the chances of your site being ranked at the top.
SEO and Content marketing
SEO and content marketing are like bread and butter.
With proper use of keywords, your content can pop up at the top of the SERPs resulting thus attracting many potential clients.
Let’s assume you own a car repair shop in Tulsa, Oklahoma.
Conventional SEO would have you say that you want to rank for the keyword “car repair shop.”
By putting that keyword into Google’s keyword tool, we can observe that 40,500 people are searching for that phrase each month.
The problem is that it’s a global search, which includes people from all over the world.
Even if the Tulsa car shop happened to be #1 for that keyword, as a location-based business, the chances of their seeing any business from that ranking would be almost 0.
A better way would be to focus on the keyword “car repair shop Tulsa” or “car repair Tulsa.”
This way, your website will get more eyeballs.
When using content marketing to drive sales, make sure to provide valuable content to your readers so you can be their one-stop shop for useful ideas.
SEO and PR
SEO and PR bear the same role-to share information about your brand with the rest of the world.
For that purpose, all the PR activities must involve SEO in order to stretch the influence of your company.
Here is how you can integrate PR and SEO:
- -Promote SEO content through your PR staff
- – Use your PR’s experience to learn what content can deliver the most impact and what topics are trending. Use that information to come up with a good content strategy.
- -Use your SEO experience to make PR efforts spot-on
It’s looking easier as you go through it, right?
That’s because it’s generally easier than people make it out to be.
SEO is still one of the best ways to expand the influence of your brand. However, on its own, it cannot provide a huge impact.
Integrating SEO with other marketing divisions not only gets your website more eyeballs but leads to massive long-term sales.