How to Leverage Social Listening to Bring in More Clients

How to Leverage Social Listening to Bring in More Clients

written by Houston Golden
Founder & CEO, BAMF Media
November 3rd, 2022
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Social listening can do wonders for your brand.

Unfortunately, not a lot of business owners are leveraging social listening to take their businesses to the next level.

And, that puts them in a bad spot.


It makes them unable to adapt to current changes in the business landscape moving from a customer-oriented business to a product-oriented one.

In this guide, we’ll fix that.

We’ll make sure you have the tools to properly deploy social listening.

Let’s dive right in.

What is social listening?

Social media listening is an amazing way to find out what consumers are saying about your brand, product, or service. This is an effective way of generating feedback from customers and what they think about your business, content, and promotional initiatives.

The process involves keeping tabs on the social media profiles of your brand, specifically direct mentions, conversations that mention your product or service, customer insights, relevant topics, and competitors, among others. The right kind of social listening tool will give you a comprehensive analysis of all the data gathered.

Ultimately, the data that you will get will be very helpful in coming up with future strategies, initiatives, and improvements in order to strengthen your digital footprint.

How do social listening tools function?

Social listening tools are applications you can use to make your life a lot easier. They have the capacity to monitor several social media platforms and consolidate data in just one place. Most of the often-used tools online feature their own dashboards that allow users to post content directly from them.

Interestingly, the tools are capable of integrating all of your brand’s social media accounts and consolidating analytics in a single area, making it more convenient for users to find the information they need.

Quite often, however, social listening is confused with social media tracking or social media monitoring. Social media tracking is considered as step one in the effort to understand what your target market is saying about your brand. The whole process
mostly involves identifying and replying to comments or direct messages that mention your brand.

Read next: Why the Need for Social Media Competitor Analysis

Social listening tools you should be using

There is a wide array of social listening tools that you can use online for a fee. As can be expected, your business has to pay for the tool’s efficiency and reliability. The benefits, however, far outweigh the monthly dues you will be asked to pay as the analysis you will get will greatly improve how you present your brand to consumers online.

Here are a few tools you can choose from:

1. Buffer

Buffer is basically free and has been the favorite of beginners who wish to explore possibilities. The tool is more than able to locate the conversations that could have a relevant impact on any brand. Social media managers and business owners can
immediately engage their audience once they locate these important conversations happening online.

social listening, How to Leverage Social Listening to Bring in More Clients

Buffer enables you to post any kind of content and respond directly to consumers from a single dashboard.

2. Hootsuite

Hootsuite is one of the favorites of digital marketers. A whopping 25 million users trust this tool with their social media marketing initiatives. Critics say that this is the best when it comes to planning any brand’s social media content. This is every social media manager’s ultimate dream application as it is guaranteed to make their lives a lot easier.

social listening, How to Leverage Social Listening to Bring in More Clients

Additionally, its algorithm stays on top of the biggest trends in the digital world today. Posts are made public on time, a convenience that not all tools possess.

3. (now Brandwatch)

For $108 per seat per month, users get to enjoy an all-in-one social media management system that can sustain the social media needs of medium to large-scale enterprises. It features an Engage inbox that manages private messaging channels such as WhatsApp.

social listening, How to Leverage Social Listening to Bring in More Clients

It can be easily connected to the HubSpot CRM to sync all existing data of clients where it involves social media campaigns and other promotional activities.

4. Mention

Mention is another free tool worth “mentioning” – pardon the pun.

social listening, How to Leverage Social Listening to Bring in More Clients

It can be considered a social listening and monitoring powerhouse as it has the capability to trace millions of sources in 42 languages wherever the brand may be all over the globe. Our desired content can be easily filtered, making it easier for the tool’s algorithm to track the kind of information you want to focus on.

5. Sprout Social

Sprout Social is designed to be a powerful solution for all the social media management needs of brands for only $89 per user each month. It provides helpful and relevant information in the areas of analytics, employee advocacy, and customer care.

social listening

Users can easily monitor and manage engagement across several social media platforms using a Smart Inbox, develop an effective content strategy and schedule posts, and find out the latest

6. Digimind Social

Digimind uses superior technology to generate the most current and authentic data online that will help businesses significantly.

social listening, How to Leverage Social Listening to Bring in More Clients

It is packed with intelligent software that easily understands consumer insights, the competitive environment surrounding your business, and emerging market trends. It is trusted by many of the world’s biggest brands, including Honda, L’Oreal, Johnson&Johnson, Nike, Asus, Audi, McCann World Group, and Accenture, to mention a few.

7. HubSpot Social Media Management Software

HubSpot is costlier than most social listening tools available today but the features are top-notch. Imagine the entirety of your social media strategy contained in a single organized application that guides you from the planning stage to sharing and analyzing information.

social listening, How to Leverage Social Listening to Bring in More Clients

This tool allows you to manage all of your social media accounts from one major source, eliminating the inconvenience of having to log in to all your socials each time you need to post something. The cost of this tool is at $895/ month.

Takeaways on how social listening can help you

There are many benefits that can be gotten from leveraging the power of social listening. It can help you in a variety of ways.

  1. It can give you valuable information that you could not normally generate without the help of a digital tool.
  2. You will be able to identify loyal users and brand advocates who believe in the value of your product. They may come in handy in your future promotions.
  3. It can give you new leads.
  4. You have access to a central source that lets you see all the engagement of your social media accounts.
  5. It gives you the opportunity to engage your target market directly.
  6. It helps you foresee potential problems and empowers you to prevent them from happening.
  7. It will help you improve your brand significantly.

It is highly likely that a lot of business owners find the tools listed above quite intimidating at first glance, prompting them to forego trying them out altogether.

It is important for you to see the value of social listening and how it can elevate your brand. The tools are designed to make your life easier and not the other way around. All you have to do is step out of your comfort zone and try them out.

So the choice is yours.

Are you going to do your own thing or are you going to listen to your customers?

About the Author

The name's Houston Golden. I'm the Founder & CEO of BAMF — a company I've grown from $0 (yes, really) to well over $5M+ in revenue over a span of 5 years.

How did I do it? Well, it's quite simple, really. I've helped hundreds of business owners and executives get major traction (because when they win, we win), I tell all on this blog.

Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.
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