Do you have an announcement to make?
Excellent.
There’s no better way to do it than a press release, right?
But let’s face it, crafting one that grabs attention is not exactly an easy feat. It requires time, research, and a news copywriting skill set that doesn’t come naturally.
That’s why we created a super prompt that shows you how to write press releases using ChatGPT.
Whether it’s a new product announcement, changes in the organization, or just a regular update, this prompt has got you covered!
Why Write a Press Release?
So you might be asking, “Why a press release in this day and age?!”
Why not just announce it on LinkedIn and call it a day?
Glad you asked.
What you need to know is that press releases are more than just a way to make announcements.
When used correctly, they can do a number of things.
Primarily the following:
1. Boosts Your Reach
Posting on social media would trivialize your “news” into just another post, but by having a press release, you are screaming your message from the rooftops.
With a perfectly crafted press release, you will not only reach your audience, but gain the attention you need.
2. Establishes Authority
Hoping to stand out as a key opinion leader?
Use a press release as your spotlight.
Regardless of what you may be announcing, you’re not just creating an update for your audience — you’re also making a statement and positioning yourself as a leader in your industry.
3. Manages Your Narrative
With a press release, you are in control of how you deliver a message.
Avoid external miscommunication and make sure that you get your announcement across on brand — the way it should always be.
As you can see, press releases might be old, but they’re still a great driver of growth in most organizations.
Read more: ChatGPT Appointment Setting Script: Automated Personalized Scripts
The Prompt
This prompt is quick and direct to the point, but it’s got a whole lot of impact right behind it.
“I’m a PR professional working for [name of company] in the [industry name] industry looking to craft impactful press releases for upcoming company announcements.
Our upcoming announcements will be the following:
[Announcement 1]
[Announcement 2]
[Announcement 3]
The press releases should be newsworthy, clear, and professionally written.
The main objective is to gain media coverage and public interest. The press releases should:
– Start with a catchy headline and subheadline
– Follow standard press release formats
– Include a lead paragraph with the most important information
– Provide supporting details, quotes, and background information
– End with a boilerplate and contact information
– Use a formal and factual tone.
Please provide me with outlines for these press releases.
At the same time, show me templates for the different scenarios (e.g., product launches, events, corporate announcements).”
All you need to do is fill up the announcements you need to make and in just a couple of clicks, you have press releases for each one.
Additionally, if you want the press release outlines for these articles to follow the tone of any older press releases you might have, you can even insert an example of how you would normally write them.
Now, let’s see this prompt in action!
The Output
In this example, we’re experimenting with three announcements, which will also give us three outlines (aside from the different scenario templates we requested in the prompt).
However, you can request for more outlines, depending on your needs.
“I’m a PR professional working for 123Company in the advertising agency industry looking to craft impactful press releases for upcoming company announcements.
Our upcoming announcements will be the following:
“Change of branding colors from red and yellow to green and gold”
“Partnership with XYZ Corporation for a new collaborative project”
“Old director, BossMan is retiring and will be replaced by BossLady”
The press releases should be newsworthy, clear, and professionally written.
The main objective is to gain media coverage and public interest. The press releases should:
– Start with a catchy headline and subheadline
– Follow standard press release formats
– Include a lead paragraph with the most important information
– Provide supporting details, quotes, and background information
– End with a boilerplate and contact information
– Use a formal and factual tone.
Please provide me with outlines for these press releases.
At the same time, show me templates for the different scenarios (e.g., product launches, events, corporate announcements).”
The outline ChatGPT produces includes everything from the headline to the lead paragraph and even small minute details that could enhance the press release.
Additionally, it also takes into consideration that you should be adding boilerplate and company contact information at the bottom.
While the format for all the press release outlines are the same, the output is able to pick out the most important details that should be included.
This is vital because press releases are not meant to be long and monotonous, but rather aim to inform with the most relevant and necessary information.
With these outlines, you’ve basically built a full-fledged press release. All you will need is to do is fill out the details, make sure the tone is aligned with your brand and you should be good to go.
But as always, we don’t just end our prompts there.
Let’s check out a couple of modifications.
Adding this small bit triggers a major change because ChatGPT automatically builds you a template that you can use in the future.
Whether it be for product launches…
An event announcement
Or even corporate news!
Our prompt has got you covered, making the process of writing press releases a breeze.
With these templates, you got yourself pretty much set!
And you can even modify the prompt to request for more specific templates for certain events that are unique to your company.
Tips to Writing an Effective Press Release
While our prompt provides you with an outline to make it easier, at the end of the day, you will still need to write the actual press release by yourself.
In this section, we teach you how to nail writing an effective press release that will keep your audience on their toes.
- Start with a Strong Headline
Your headline is everything.
And when I say everything, I really do mean everything.
Think of it this way: why would anyone want to waste their time on something if they aren’t interested in the first place?
Hence, you need a strong and catchy headline that will pique the interest of your target audience.
It has to sound strong and catchy. But also avoid using clickbait since it only increases the propensity of your audience to think of it as low quality content.
- Get to the Point
No one wants to spend hours reading something that could have been said in 5 or 10 minutes, tops.
Getto the point.
If you look back at the outline that ChatGPT produced with our prompt, you’ll notice that it’s very straightforward and doesn’t have any fluff.
Let people know what the announcement is within the first few sentences (or even with just the headline) and let the details follow.
- Proofread
We’ve said it before in our previous blogs, and we’ll say it again: proofread.
Once it’s out in public on the internet, editing it might be too late.
Avoid making mistakes before you post it by proofreading multiple times.
(A good tip here is to also ask someone else to proofread it for you because a fresh set of eyes can always help spot mistakes you may have overlooked).
- Ask ChatGPT to write the Press Release for You
How to write press releases using ChatGPT? After loading the outline, check it, and then proceed to tell ChatGPT to write the press release for you!
(Please note that this is only effective if you give ChatGPT an example of a press release you wrote in the past.)
Read more: How to Get LinkedIn Top Voice: The Science Behind the Community
Takeaways
Press releases are such an awesome tool to have in your marketing toolkit.
However, you need to deploy them properly to make sure they’re effective.
With our prompt, you’ll be coming up with a lot press releases in no time.
We hope this guide helps you understand how to write press releases using ChatGPT.
As per usual, make sure you never generate content that is purely AI. Not only will people notice that it’s not your voice, but it can be detrimental to your brand and your reputation management.
People want to read human work, so add a human touch!
