Lead Magnet Prompt: Create High-Value Assets for B2B Leads

Lead Magnet Prompt: Create High-Value Assets for B2B Leads

written by Houston Golden
Founder & CEO, BAMF Media
February 3rd, 2025
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Say it with me:

“We all love lead magnets!”

I mean who doesn’t?

They’re chock full of value, they actually address real needs that people have, they’re actionable, and best of all, they’re free!

And since they’re structured this way they’re such an excellent way to bring in new prospects, push people down the funnel, and nurture those who need to be tipped over to conversion.

However, let’s address the elephant in the room.

They take too long to create, they might fail leading to a loss of time and resources, and it’s just a whole lot of work to create them.

But here’s the thing, that’s what makes them worth it! Given the value that they bring, they’re such an effective method of keeping people flowing through your funnel.

Today, we’ve got a BAMF-engineered solution. A lead magnet prompt that allows you to automatically create a number of templates – you get to choose – that you can just simply send the output off to your creative team (or do it yourself!)

This is one of the prompts that doesn’t just deliver value, but also saves you a lot of time in the process.

Read more: The Only Marketing Plan Prompt You Need for Growth

We Love Lead Magnets!

Lead magnets might be free, but they’re also extremely strategic.

For one, they attract qualified leads to your pipeline or move those already in your pipeline further. Remember, good lead magnets filter people who can actually use your product or service thus allowing your sales and marketing team to identify high-priority leads that come in.

A second reason we love them so much is because they build so much trust and authority. Think about it, if your lead magnet is high-value, then it positions you as an expert in your industry and it signals to other people that you’re willing to give value for free, indicative of your stature.

This increases your social signals and builds trust!

Lastly, they’re effective for building lead lists as they work 24/7 and grow your mailing list overnight.

I mean, we could have stopped at the first benefit, but you know how effective these things are!

The Lead Magnet Prompt

This is going to be one of our longer ones since we’re looking for a comprehensive DFY solution with outputs good enough to be turned over to your content team, there was no way we could shrink this.

A single lead magnet can generate leads, but a diverse, well-structured set of lead magnets ensures broader reach, deeper engagement, and higher conversions. Different prospects have different content preferences—some respond best to concise checklists, while others engage more with detailed guides, templates, toolkits, or interactive resources. I need to build a comprehensive lead generation system, and I need to create [X] lead magnets, each addressing a distinct pain point while varying in format and purpose.

I want these lead magnets to position [your company or personal brand] as an authority while solving pressing problems for [your target audience]. They should be actionable, providing immediate value, making it easy for the audience to implement key insights while naturally leading them toward the next step in our funnel. Each lead magnet should be designed to be absolutely irresistible—delivering information that isn’t readily available elsewhere and structured in a way that maximizes usability.

These lead magnets should align with our expertise in [specific domain or subject] and be tailored for [industry/niche]. You should look at generating a compelling mix of formats, such as eBooks, checklists, templates, whitepapers, toolkits, webinar workbooks, swipe files, industry reports, or calculators, ensuring that the final selection appeals to various audience preferences. Each should be clear, engaging, and designed for easy consumption while remaining high-value and actionable.

For each lead magnet, generate the following:

  • A compelling title that immediately conveys its unique value.
  • A short, persuasive description that makes it highly desirable.
  • A structured content breakdown that highlights key sections and takeaways.
  • An ideal format recommendation based on what best suits the content.
  • An effective CTA strategy that moves the prospect toward the next logical step, whether that’s a consultation, a webinar signup, a product trial, or another form of engagement.

The tone should match [formal, conversational, data-driven, storytelling-based, etc.], ensuring consistency with our brand. To help, our brand is also [any other details regarding your brand]. Additionally, provide recommendations on how to distribute and promote each lead magnet effectively, including landing page messaging, email sequences, and social media teasers to maximize engagement and conversions.

The final output should be comprehensive and execution-ready, structured in a way that allows for immediate handoff to a designer, content team or creative for production. This should result in high-quality, conversion-optimized lead magnets that seamlessly integrate into our marketing strategy.

Now, generate [X] distinct, high-converting lead magnet concepts that fit these criteria and are highly optimized for maximum impact.

We told you it would be long.

You’ll notice that we’re providing the LLM with a lot of context, this is to make sure that it knows where the user of the prompt is coming from. We decided that the best way to go about this is to assume that you, the user, are already at a growth hacking level that warrants a specialized approach to the work.

At the same there is the constant reiteration of what exactly it is we want these lead magnets to do and the various acceptable lead magnets that the LLM can use to reach this conclusion.

We’ve left space for plenty of customization as we can all agree that adding the human touch is critical to ensuring that the outputs resonate well with their final consumers.

And finally, we’ve also made sure that this is a DFY approach.

This makes it easier for you – or any other user of the prompt – to just pass the final output to your team so that you can maximize efficiency in your organization.

The Output

Using the prompt we engineered, we filled it out with some placeholder text and we were blown away with how the results look like. By the way, we’re using GPT 4o to run the prompt.

lead magnet prompt, Lead Magnet Prompt: Create High-Value Assets for B2B Leads

In these particular examples, we decided to have it generate 5 new lead magnets.

Let’s take a look at the first one.

lead magnet prompt, Lead Magnet Prompt: Create High-Value Assets for B2B Leads

Right off the bat, we have the target audience which informs both your designer/content lead on what the design methodology should look like. Adding the, “Why it’s irresistible” section allows you to decide on which of the lead magnets it generated you should be using by making the output literally “pitch” you an idea.

Looks pretty standard if you ask us, and you can always switch out the information it’s providing.

lead magnet prompt, Lead Magnet Prompt: Create High-Value Assets for B2B Leads

The CTA strategy also saves a lot of mental bandwidth and a promotion and distribution plan are always helpful, just in case you’re looking at new platforms to syndicate this lead magnet on.

If we look at the other four, we see the same pattern of individualized lead magnet ideations via this super prompt.

lead magnet prompt, Lead Magnet Prompt: Create High-Value Assets for B2B Leads
lead magnet prompt, Lead Magnet Prompt: Create High-Value Assets for B2B Leads

As you can see, there are a lot of lead magnets that anyone can choose from thus aiding the ideation phase and supporting the creation phase.

lead magnet prompt, Lead Magnet Prompt: Create High-Value Assets for B2B Leads

In fact, it goes as far as coming up with this idea for a video tutorial for your creatives. This is best paired with another one of our video prompts that you can find in this link: How to Create a Video Post with ChatGPT Like a Boss

lead magnet prompt, Lead Magnet Prompt: Create High-Value Assets for B2B Leads

What Now?

So how are you going to use this?

Well, if you already have lead magnets on hand, these allow you to come up with more to deposit into your lead bank. However, for folks who don’t have a proper strategy yet, these can offer a guide on the best way to move forward.

Regardless of where you fit in these options, this prompt allows you to fully deploy a complete lead magnet as long as you have a creative team.

Don’t have one?

No sweat.

Pick the lead magnet you want and ask the LLM to help you create a lead magnet out of its idea, it should be able to help you with everything from aesthetics to the exact wording you need.

Takeaways

The reason lead magnets work so well is the fact that they provide value without asking much from the user.

While it can be argued that they’re paying with their information or details, the truth still remains that you’re willing to part with actionable insights and that shows generosity on your end.

At the end of the day, this is all part of a holistic strategy to make sure your marketing involves nudges that help “lead a lead” down your funnel.

Read more: Product Roadmap Prompt: Deploy Like a Pro!

About the Author

The name's Houston Golden. I'm the Founder & CEO of BAMF — a company I've grown from $0 (yes, really) to well over $5M+ in revenue over a span of 5 years.

How did I do it? Well, it's quite simple, really. I've helped hundreds of business owners and executives get major traction (because when they win, we win), I tell all on this blog.

Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.
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