Ah LinkedIn—more than just a professional networking site, the platform has become somewhat a cross of Facebook and X, and that’s a great thing.
We’re now moving to a stage where LinkedIn is becoming a little more casual even though it keeps its professionalism.
This means more people are sharing not only information about their roles but also their opinions about issues and even just their lives on the daily.
With that, people are becoming more creative in finding ways to showcase their narrative—from infographics to videos, you name it.
But, it can be confusing to know which one to use with so many types of posts on LinkedIn.
So, if you’re feeling out of the loop, don’t worry; we’ve got you covered. Here are the best LinkedIn post types for 2025 and why you should use them, whether for marketing, networking, or just telling your story.
Read more: LinkedIn Algorithm Updates 2025: This is How You Dominate
Twitter-esque Screenshots
When we said that LinkedIn is now becoming similar to X, we didn’t mean it as a metaphor.
To be more specific, LinkedIn is becoming reminiscent of Twitter (remember her? X’s deceased older sister?) because Twitter-like screenshots are now the newest thing that’s been “in” with LinkedIn.
Usually, these screenshots are just one or two-liner quotes paired with a short caption. These posts avoid all fluff and head straight to the point, usually offering words of wisdom or advice.
Use these post types if you want to leave a mark!
Just make sure that when you’re going for this post to always deliver a strong message, otherwise, a lack of impact would make it inefficient.
Carousels
And no, we’re not referring to horses going in circles.
By carousels, we mean posts that contain multiple photos, which your audience can swipe through.
Carousels are a great way to condense information into one post without overwhelming your readers.
The best part of these carousels is that if you create an enticing enough cover slide, you can easily catch the attention of your audience through a little bit of intrigue and curiosity.
However, when you do these posts make sure there’s a value proposition.
You can use it as large infographic, a mini brochure or even a PDF handbook.
They rank highly when it comes to engagement and they serve to build your status as a thought leader when leveraged correctly.
Infographics
Sometimes, just plain words can be boring, especially when there is numerical data involved.
Enter infographics.
They’re more than just pictures—they’re an excellent way to deliver data visually to your audience.
Not only does this become more appealing to the eye, but it’s easier to read and understand the data without using overly technical terms that could become a source of confusion.
It allows you to provide valuable, actionable content, without having to compose an entire article worth of words.
A tip when using infographics?
Keep the graphics attractive but simple. Nobody is interested in anything that’s too much, visually.
Video Stories
We now live in an era where short-form video content is king.
From TikToks to Instagram reels and Facebook’s “My day”, LinkedIn is definitely not missing out.
These videos usually come in the form of vertical, front-facing videos where people talk about certain topics or share a story with a valuable lesson.
However, you don’t have to limit it to that.
You can do behind-the-scenes videos, talking heads, and even fun TikTok dances–depending on your company culture, of course.
These videos are effective because they catch your attention and hold it without boring you.
This technique will only work depending on the personality of the person filming the video.
At the same time, remember this is a top-of-funnel technique.
You need an approach that leaves the audience watching wanting to know more about what you do.
Questions for Discussion
Nothing else can spark a larger LinkedIn engagement than a debate.
Well, not really a debate, but rather, a question where you can encourage everyone to answer.
These are usually text-based posts that share a story of a certain situation or specific event that normally ends with a question, asking the audience whether or not they’ve experienced the same thing or what they would have done in a similar situation
So why does this work? Because everyone always has something to say.
…and it’s technically a CTA.
There’s no better way to get people to engage with you than to actively or directly ask them to do so through these questions.
Make sure you engage back though. By responding to these comments in a manner that shows you are interested, not only do you keep the conversation going, but you also show your audience that you care.
Why Does This Matter?
But why exactly does it matter that you know which LinkedIn post types for 2025 are going to be viral or effective?
After all, can’t you still just post anything and still go viral?
Well, truth be told, at the end of the day, yes, it will still depend on your content’s value …if it becomes an effective way to communicate with your network.
However, by knowing what posts tickle people’s brains when they see it, you can take advantage of it.
This means, you can use these post types in any situation that you see fit.
Plus, LinkedIn isn’t just a space to go viral anymore or somewhere to toot your own horn.
Instead, LinkedIn is now a platform where potential clients and opportunities are present. Hence, it’s important to stand out in every way you can.
And, being ahead of the trends is always a sure way to stand out.
Key Takeaways
There are various LinkedIn post types, but the ones mentioned here are the ones that are predicted to go viral, based on the current pattern on the platform.
By being aware of these post types, you can now avoid fading into the background and stand out from the crowd.
LinkedIn is more than what it was and with the current space, we believe you can go past the limits and find yourself a space to grow not only your network but also your value and reputation.
Now, you’re ready for the coming year and we can’t wait to see what kind of posts you’ll be making.
