Anyone can create a product.
As ridiculous as it sounds, that’s the absolute truth.
Yet, despite anyone being able to create a product, it takes a lot of work to create a unique product that sells.
You see, no matter how genius your product idea might be, if you don’t take the proper steps to develop it, it will become useless.
So exactly do you plan out a product and develop it?
That’s easy, you create a product roadmap.
In today’s article, we’ll help you create a product using our product roadmap prompt, which you can use on most LLMs.
So buckle up and let’s get this show on the road!
What is a Roadmap and Why is it Important?
Now, before we go on to the fun part, let’s first get this out of the way.
What exactly is a roadmap and why do you need to make one?
After all, can’t you just create your product and market it?
Well, not exactly.
Just as its name suggests, a product roadmap is the path you need to take in developing and then marketing your product, with specific goals.
But again, why do we need them? Here are some reasons why product roadmaps are important:
Identify Priorities
There are a ton of possibilities in product creation and marketing.
You can head out in multiple directions and while we believe in utilizing every avenue possible, doing so could spread you out too thin.
With a product roadmap, you won’t get lost along the way and you can focus on what is really important and valuable for your business.
Guides Decision-Making
If you aren’t exactly sure which path to take, a roadmap can help guide you.
By identifying your priorities and naming what could impact your product and the way it markets, you can then make better decisions based on all available resources.
Help with Risk Management
Choosing to create and market a product can be tricky, and there are undoubtedly a lot of risks. But are these risks worth it?
Before you dive into it, a roadmap can help you identify risks and their outcomes and manage them.
Now that you know what a product roadmap can do for you, it’s time we get down to it (and make sure to stay after you see the output because we have a surprise for you right below).
The Product Roadmap Prompt
We got a long one today!
But the outcome is going to be a feast for the eyes …and brain. Just be sure to fill up all the details!
I am a [your role, e.g., “marketing manager”] in the [your industry, e.g., “software”, “consumer goods”] industry. My task is to develop a detailed product roadmap aimed at our potential customers for [product/service, e.g., “a new app”, “a sustainable product line”]. This roadmap will help outline the product’s development stages, align with our business objectives, and meet customer needs effectively.
Please help me create a comprehensive product roadmap using the following framework:
Product Overview:
- Product Description: Briefly describe the [product/service], including its primary features, unique selling points, and the problem it aims to solve.
- Target Customers: Identify the target customers, specifying their [demographics, e.g., “age group, location”], [psychographics, e.g., “values, lifestyle”], and [pain points, e.g., “lack of affordable options”].
Market Analysis:
- Industry Trends: Summarize the latest trends in the [industry, e.g., “tech”, “fashion”] sector that are relevant to the product.
- Competitor Analysis: Outline key competitors, their offerings, and market positioning.
- Customer Feedback: Incorporate insights from customer feedback, highlighting common requests or issues.
Product Development Phases:
- Phase 1 – Conceptualization: Define initial steps, including brainstorming ideas, conducting market research, and identifying core features.
- Phase 2 – Development: Detail the development process, including [technology stack, e.g., “React, Node.js”], [resources needed, e.g., “developers, designers”], and [timelines, e.g., “Q1 2025”].
- Phase 3 – Testing: Explain testing protocols, including [types of tests, e.g., “beta testing, user feedback sessions”] and [KPIs to measure success, e.g., “user satisfaction rate”].
- Phase 4 – Launch: Describe the launch strategy, such as [soft launch, e.g., “release to select users”], [marketing efforts, e.g., “social media campaigns”], and [key dates, e.g., “April 2025”].
Marketing and Sales Strategy:
- Go-to-Market Strategy: Outline how the product will be introduced to the market, specifying [channels, e.g., “online, retail”], [target segments, e.g., “millennials, eco-conscious buyers”], and [unique messaging, e.g., “affordable luxury”].
- Sales Strategy: Define sales approaches, including [direct sales, e.g., “sales team outreach”], [partnerships, e.g., “collaborations with influencers”], and [promotional tactics, e.g., “limited-time offers”].
Metrics and Monitoring:
- Key Metrics: Identify metrics to track progress, such as [metric 1, e.g., “market share”], [metric 2, e.g., “customer acquisition rate”], and [metric 3, e.g., “customer retention rate”].
- Monitoring Tools: Specify tools to monitor these metrics, such as [tool 1, e.g., “Google Analytics”], [tool 2, e.g., “CRM software”], and [tool 3, e.g., “customer feedback platforms”].
Budget and Resources:
- Budget Allocation: Break down the budget, including [category 1, e.g., “development costs”], [category 2, e.g., “marketing expenses”], and [category 3, e.g., “ongoing support”].
- Resource Planning: List the internal and external resources required, such as [team roles, e.g., “product managers”], [agencies, e.g., “marketing firms”], and [freelancers, e.g., “UX designers”].
Timeline and Milestones:
- Roadmap Timeline: Provide a timeline, including [milestone 1, e.g., “concept validation”], [milestone 2, e.g., “prototype completion”], and [milestone 3, e.g., “public launch”].
- Key Deliverables: Highlight major deliverables at each stage, ensuring alignment with overall business goals.
The Output
Below is how we used the prompt.
Notice how we were very specific with how we filled everything up.
I am a marketing manager in the medical software industry. My task is to develop a detailed product roadmap aimed at our potential customers for a new app. This roadmap will help outline the product’s development stages, align with our business objectives, and meet customer needs effectively.
Please help me create a comprehensive product roadmap using the following framework:
Product Overview:
- Product Description: Briefly describe the app named Click-a-Clinic, including its primary features (telemedicine consultations, medication reminders, easy appointment scheduling, locating nearby clinics), unique selling points, and the problem it aims to solve.
- Target Customers: Identify the target customers, specifying their demographics (older adults), lifestyle, and pain points (difficulty in being mobile and understanding newer technology).
Market Analysis:
- Industry Trends: Summarize the latest trends in the medical software sector that are relevant to the product.
- Competitor Analysis: Outline key competitors, their offerings, and market positioning.
- Customer Feedback: Incorporate insights from customer feedback, highlighting common requests or issues.
Product Development Phases:
- Phase 1 – Conceptualization: Define initial steps, including brainstorming ideas, conducting market research, and identifying core features.
- Phase 2 – Development: Detail the development process, including technology stack (Objective-C, Swift, Java, and Kotlin), resources needed (app and software developers, web designers, graphic artists), and timelines (Q4 2025, Q1 2026, Q2 2026, Q3 2026)
- Phase 3 – Testing: Explain testing protocols, including beta testing, user feedback sessions and KPIs (user satisfaction rate, accessibility, usage ease, speed)
- Phase 4 – Launch: Describe the launch strategy, such as product launch to the public, marketing effort (social media campaigns), and key dates..
Marketing and Sales Strategy:
- Go-to-Market Strategy: Outline how the product will be introduced to the market, specifying channels (online mobile and web), target segments (older adults), and unique messaging (accessible healthcare for all ages)
- Sales Strategy: Define sales approaches, including partnerships (collaborations with influencers and major medical clinics), and promotional tactics, e.g. (subscription packages)
Metrics and Monitoring:
- Key Metrics: Identify metrics to track progress, such as market share, customer acquisition rate, and customer retention rate.
- Monitoring Tools: Specify tools to monitor these metrics, such as Google Analytics, CRM softwares, and customer feedback platforms.
Budget and Resources:
- Budget Allocation: Break down the budget, including development costs, marketing expenses, and ongoing support.
- Resource Planning: List the internal and external resources required, such as product managers, marketing firms, and UX designers.
Timeline and Milestones:
- Roadmap Timeline: Provide a timeline, including [concept validation, prototype completion, and public launch.
- Key Deliverables: Highlight major deliverables at each stage, ensuring alignment with overall business goals.
And here’s the output.
Now, ChatGPT may throw in some things that were not in your initial concept.
This is not necessarily a bad thing as it can even give you ideas to add to your product.
However, you need to always review the output (as you always should when using LLMs of any kind) to make sure all is in place and nothing has been unnecessarily added or removed.
And at the same time, you can’t just end it there.
That’s now how prompt engineering works.
You can have the LLM refine your output and follow on with prompts like…
Bonus: Follow-on Prompts
Now, you’re in for a treat. We aren’t; just here to give you that initial prompt. Instead, we’ve decided to gift you some bonus prompts to use to further help your product development.
- Based on the product roadmap, what are the key risks and mitigation strategies we should consider?
This prompt will help you with possible risks that you may encounter with your product.
However, the keyword here is “possible”, meaning it may not exactly happen as this isn’t necessarily based on actual research or data.
But that doesn’t mean you won’t get anything out of it. Check out what ChatGPT produced:
- How can we enhance customer engagement throughout the product lifecycle?
Marketing your product starts even before it is launched.
But how do you make sure that your customers are kept interested even if your product isn’t out?
This additional prompt can help you come up with various marketing strategies in various stages of your product’s development and launch.
This is all based on the information you gave it, and while not all of them may necessarily work, there are still golden ideas here,
Key Takeaways
Now that you can create your own product using our product roadmap prompt, it’s time for you to finally take that leap!
If you have a product idea that has been kept at the back of your mind, you should bring it out and finally put it into motion.
There’s no better time to start than now and we hope this product roadmap helps you get there.
However, always remember that LLMs like ChatGPT are just tools. It’s the human behind the prompt that is the secret sauce!
