Social media is a powerful driving force in sales.
There are a lot of companies that have primarily relied on social media to drive in organic leads, speed up conversions, and grow their companies. Everyone from traditional companies to B2B ventures is harnessing the power of digital marketing campaigns,
In this article, we take a look at how you can turn social media into the primary sales channel for your business, regardless of the industry.
So let’s dive in and start the growth hacking process.
Understanding Your Market
Before you dive into the wonderful world of social media, take a closer look at your company.
Ask yourself these questions:
- Who are my ideal customers, and what are their personas?
- Where do I want to expand my market share?
- What is my company’s unique selling point?
By answering these questions, you can start building the foundation for your social media campaign, and you make it easier to create content for your organization.
Understanding the Different Social Media Platforms
There are different social media platforms, and all of them have their own benefits for your marketing campaign. Let’s take a look at how you can leverage the major ones.
There are more than one billion people on Facebook, and I can bet that most of your customers are on the platform as well.
Maintaining an active social presence on Facebook is a must-have, even though you’ve focused your campaign on another social media platform like LinkedIn.
Companies with a varied set of prospects and ideal customer personas will find a lot of benefit to launching social media campaigns on Facebook.
Another great thing about the platform is its ability to capture customers. You can build a company page to book appointments and serve as yellow pages listings for your organization.
- Create a company page for your organization, build this page to serve as a landing page for your business activities, and to showcase your products and services. You can use their pages platform to have your customers book with you and contact you.
- Utilize the built-in chatbot feature to make communicating with your company a hassle-free experience.
- Create groups to keep your customers posted or help them with support concerns. (You can even join competitor groups to do a little scouting.)
- Schedule the release of different content types to generate hype for your brand.
- Use the platform for retargeting your email list using custom audiences and Facebook ads.
LinkedIn is the largest professional social network in the world, with more than 300 million active members.
The reason everyone loves LinkedIn is that it’s almost always business.
With a little patience, you can turn your LinkedIn presence into a permanent driver of organic leads for your company. You won’t even have to worry about directly contacting people for business because the platform encourages it.
- Build a profile that acts as a landing page, make sure it’s complete and appealing and that it acts as a catalog of the services that you can offer.
- Be active on the platform and post and interact regularly.
- Try to integrate lead magnets and free resource giveaways into your posts.
- Utilize automation tools and create protocols to automatically interact and connect with people.
- Make sure that it’s mobile-friendly, a lot of people are on their phones so keep blocks of text small.
- Run LinkedIn alongside other social media platforms to amplify the effects.
On LinkedIn, you want to appear to be a thought-leader in order to grab people’s attention. People have been using LinkedIn for B2B sales, mass outreach, and have created profiles that have acted as landing pages for their organizations.
Do you have a product that has stunning visuals?
Then, Instagram is the place for you.
Instagram might not be for every product out there, but it works if you want to show people how great something looks.
Promoting good-looking products on Instagram is a no-brainer, but you can also promote accommodations, release infographics, inform people about your organization, release videos, and even roll out ads that do great.
Any organization that’s thinking of releasing anything that might look visually appealing – whether it be a product or a graphic – should use Instagram to its full advantage.
The younger generation is also active on Instagram. If you have a product or service that has a potential market with young people then this is a platform that you should pay attention to.
Many companies have taken to Twitter to talk directly to their customers, and there’s a lot of benefit to doing so.
It’s a platform that relies on its user base communicating within less than 280 characters, and it can help any company promote updates about their offerings.
Twitter is for businesses that have to constantly communicate with their stakeholders.
The reason people like it is that every time you interact with someone, it’s like having a public conversation – people can see what you’re doing.
- Aim to use the platform to update your following, potential customers and prospects about your offerings or new things that you have in store.
- Use Twitter to communicate with customers so that other people can have a look at how you handle customer service efforts.
- Twitter Ads is a great way to reach people – aim to be creative with the way you use them. Keep your tweets concise at this point.
- Interact with thought leaders and celebrities to show that your company is active on the platform – you can even use it as a springboard to collaborate with other organizations and connect with other people.
There are a lot of ways that you can use the different social media platforms mentioned in this article to drive growth and create passive lead generation campaigns.
Now, the question is, are you willing to increase your market share and take on new markets?
What’s stopping you from using Social Media to your full advantage? Share your thoughts in the comments below.