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Using LinkedIn Creator Mode For Conversions: The Pro's Guide

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Written by Houston
Founder & CEO, BAMF Media
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Do you want to be a LinkedIn influencer?

Then, consider turning on LinkedIn creator mode.

It's a version of LinkedIn that's built for people who want to share their thoughts.

And, it's a version of LinkedIn that you need if you want to become an influencer.

In today's guide, I want to show you how you can turn on LinkedIn creator mode and leverage its features to maximize your growth potential on the network.

Shall we?

What Exactly is LinkedIn Creator Mode?

LinkedIn creator mode was designed for creators.

These are people on LinkedIn to share their thoughts and creativity, and not necessarily hunt for jobs or showcase their resumes.

This includes:

  • Industry captains
  • Thought leaders
  • Creatives
  • Founders
  • Marketers
  • Teachers

And, pretty much any professional that wants to be heard on the platform.

It's not all that different from normal LinkedIn, but it has a couple of tweaks that allow people to get their voice out there.

What Does It Look Like?

A LinkedIn creator profile might look like a normal LinkedIn profile at first glance, but don't be fooled.

There are a couple of tweaks that only show up for LinkedIn creators.

First of all, it shows profile visitors the topics that frequently write about or talk about using hashtags.

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

Below that it will show you the profile's follower count along with a follow button.

Remember how our guide on how to get a follow button on LinkedIn?

Well, LinkedIn creator mode automatically gives you a "Follow" button.

After the profile box, you get a couple of other changes.

The LinkedIn featured section now becomes the next thing that your profile visitors see so you can showcase your other creative work.

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

Right after that, the Activity section is the next prominent placement that showcases your interactions and any other latest posts that you've put out.

And, yes, people get another reminder of how many followers you have.

What are the Benefits of Turning it On?

LinkedIn creator mode prioritizes content, so you'll have your posts prominently placed and highlighted on your profile, but these features aren't just for show.

They can help propel you as a content creator on the platform.

Tells People The Subject Matter You Talk About

One thing that we like the most about creator mode is that it tells you – using hashtags – what the owner of the profile's subject matter is about.

Say, you have a headline that's too general or a cover photo that deals only in showcasing your organization.

The hashtags will still allow you to capture a potential follower because it literally tells them what all your content is centered on.

On the flip side, if your cover photo and headline are articulate about who you are and what you talk about, the hashtags are secondary confirmation of your subject matter or you can use the space to tell people what other subject matters you also talk about.

The featured section is a highly converting section of your LinkedIn profile.

It allows you to showcase graphics, all types of general media, and even links, and they come complete with thumbnails for viewers to visualize what each item is.

For a lot of LinkedIn profiles, it can even act as a portfolio of the work that you've done and even include a landing page to onboard a lead.

Having creator mode on ensures that the placement of the featured section is directly below the main profile section allowing you to highlight work that you want people to see.

The net effect of this is that it increases your visual real estate right from the beginning.

Prioritizes Your Content

Right after your "Featured" section comes the "Activity" section.

This part shows people the latest posts that you've put out and the interactions you have with other people's posts.

Having this section in such a prominent area allows you to show visitors the content that you've been releasing lately. This content-first approach gives visitors a glimpse of the things you talk about.

This is great news for people that want to highlight their content.

Increases Social Proof

The number of people that follow you increases your social proof.

A large number of people following an influencer tells visitors of your page that you are someone that a lot of people trust and that you give out enough value that you're worth being followed.

It puts people at ease that there are other people who listen to you.

At the same time, it also helps build an air of mystery.

You see, it doesn't have to be ten thousand followers, just having a considerably large number of people following an influencer is enough to increase the propensity for a casual visitor to trust you.

On LinkedIn – and any other social media platform for that matter – building trust at the beginning is critical, and growth hackers have to make sure that they can build rapport the moment that a prospect runs into their profile.

How Do I Turn on Creator Mode on LinkedIn?

Head over to your Linkedin feed and click on your profile ("Me") and this should open a dropdown where you can click on "View Profile".

This is an editable version of your profile where you can make visual changes, you want to scroll down to a section in the top half of the page titled "Your Dashboard".

There's an option here indicating if LinkedIn creator mode is on or off.

Click on it to open a dialogue box.

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

This will give you a quick summary of what LinkedIn creator mode does to your profile. There are no options on this panel so just click on "Next".

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

(It'll give you a quick preview of what your profile will look like with creator mode on.)

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

You will now be taken to a pane that will as you what topics you post about.

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

You can input up to five topics and it's got a nifty little autocomplete function that can help you determine the exact subject matter that other people talk about as well.

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

These topics will become the basis of the hashtags that are shown on your LinkedIn profile box.

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

Once you're done click on "Save" and you're good to go.

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

And, believe it or not, that's it.

You now have LinkedIn creator mode on.

Unless you want to be hyperspecific with the stuff that you put out on LinkedIn, you should maximize all five categories that you can feature on your profile.

This helps you cover more ground and increase your reach.

Tweak Your Privacy Settings for Maximum Effect

If you're using LinkedIn creator mode, you're probably aiming for your posts to be seen by as many people as possible.

It's the same goal for people that want to be influencers or thought leaders on LinkedIn.

Now one thing that you've got to check out is your privacy settings.

First of all, on your LinkedIn feed, head over to the thumbnail of your profile labeled me and click on "Settings & Privacy". This should open a new web page, now go to the section labeled "Visibility".

Here, you'll have various options that you can tweak to make sure that people are viewing your Linkedin profile in its full glory.

We highly advise that you make most of your LinkedIn activity, i.e., posting and your profile, as visible as possible.

You want to maximize the number of people who run into your posts and profile, whether on LinkedIn or on search.

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

After doing that, you may want to click on "Edit your public profile".

LinkedIn creator mode, Using LinkedIn Creator Mode For Conversions: The Pro's Guide

Here, I'd usually suggest moving all sliders to the right and making sure that most of the information that you put out in public.

I Turned On LinkedIn Creator Mode, What Now?

Since the LinkedIn featured section is the next section that appears in your profile, you want to spend time tweaking that area.

We suggest you include a variety of media such as pictures of you in action, a landing page for your website, samples of the work you've done before, posts that you want to highlight, and maybe even a video real for your organization.

Editing the section is pretty easy and LinkedIn allows you to pretty much upload any general piece of media.

Content Creation

Now you start creating.

You want to create content that's valuable.

This increases your reputation on LinkedIn and helps you draw in more followers.

Your content has to either be:

  • Powerful
  • Emotional
  • Valuable, or
  • Actionable

If you want to truly resonate with your followers, it can be a mixture of these four goals.

We recommend posting at least three times a week to make sure that you're getting content to all of your followers.

Also, this ensures that there is always one piece of content in the activity section of your brand new LinkedIn profile even if you engage with a lot of people on a daily basis.

Apart from releasing valuable content, you also want to aim for virality with your good posts. This means trying to get people to engage with whatever it is you're releasing.

You want to use hashtags in your posts, maybe even include one that's the same as the hashtags that you get when you convert your profile into a creator profile.

This means adding proper CTA and getting people to interact with you.

But, here's what.

Don't just leave it all to your posts.

Make sure you also use LinkedIn publishing to the max. The articles that you put out here also appear on your activity and you want people to know that you publish on the platform as well.

It doesn't have to be anything big, you can simply take existing articles that you have on your website, truncate them, and repurpose them for use on LinkedIn.

Who Can Be a LinkedIn Creator?

Anyone can use LinkedIn creator mode and be a creator.

Turning it on is as easy as the steps that we outlined in the previous section.

LinkedIn makes it so easy that you can even do it on your phone.

Should I Be Using LinkedIn Creator Mode?

If you're focusing on harnessing content for your outreach, thought leadership, or lead nurturing, then having LinkedIn creator mode on is worth it.

To put it simply: if you want to be a LinkedIn influencer, turn it on.

By showing your follower count and the hashtags of the topics that you represent, it will be easy for you to build a pretty large following in no time at all.

However, it's not for everyone.

If you're not using actively using LinkedIn to interact with your audience with your content, then you're probably better off with vanilla LinkedIn.

We highly recommend turning it on if you want to turn your LinkedIn profile and presence into a passive lead generation machine.

Takeaways

Do you want to be a LinkedIn influencer?

Turn on LinkedIn creator mode now.

Trust me.

This way you're literally telling LinkedIn that you want your voice to be heard, and it will help you get that voice out there.

Need help being a creator? Our influencer academy and LinkedIn marketing services are available to turn you into a creator in no time.

Buy the LinkedIn Bible Collection - Starting at $27

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About the Author

The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog.
Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.

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