{"id":1472,"date":"2019-04-02T14:52:28","date_gmt":"2019-04-02T21:52:28","guid":{"rendered":"https:\/\/3.14.248.234\/?p=1472"},"modified":"2020-06-26T18:02:41","modified_gmt":"2020-06-27T01:02:41","slug":"event-marketing-automation","status":"publish","type":"post","link":"https:\/\/bamf.com\/event-marketing-automation\/","title":{"rendered":"11 Steps to Automate Exclusive Events at Scale for Your Customers"},"content":{"rendered":"

Want to throw exclusive events for your ideal customers?
\nNot just any customers either.
\nC-level executives, CMOs, and founders.
\nNow you can with\u00a0little-to-no marketing cost.
\nAs I’ve learned to throw exclusive events for a few of our clients to help them with B2B prospecting, we’ve created a refined system that gets results. By results, I mean leads, customers, and most importantly, everyone having a fun time.
\nHere’s the playbook for throwing the most exclusive events in your city:<\/p>\n

Step 1: Auto-Connect to Your Target Prospects in Your City<\/h2>\n

First, you need to make sure your LinkedIn profile is optimized for a high add-back rate. I write about this all the time because few people have a nice headshot, tagline, and cover photo on their LinkedIn profile. Once you’ve done that, you want to download the Chrome extension,\u00a0Linked Helper<\/a>.
\nUse Linked Helper to connect to your target prospects at scale using Sales Navigator search. Sales Navigator will give you the ability filter down by a number of criteria, including industry, job title, city, and keyword. Plus, it gives you the ability to auto connect to thousands of prospects\/month.
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\nFor events, you want to specifically target prospects who live in your city, then eventually neighboring cities. Depending on the size of your target prospect pool, this may take a couple of months of auto-connecting before you have most of your prospects in your network.<\/p>\n

Step 2: Get the Emails of All Your Connections<\/h2>\n

Hit Settings & Privacy<\/strong> for a fast way to retrieve all the emails of your newly added prospects. You’ll be using these emails as your source for outbound event prospecting.
\n\"\"<\/span>
\nNext, go to Privacy<\/strong>, then scroll down, click Connections<\/strong>, then Request archive<\/strong>.
\n\"\"<\/span>
\nYou now have all the emails of your target prospects.<\/p>\n

Step 3: Get Targeted LinkedIn Profiles at Scale (Phantombuster Way)<\/h2>\n

Now you want to get the LinkedIn profile URLs of your target demographic at scale. There are two ways to do this. One is to use Dux-Soup’s<\/a> feature called Scan Profiles. If you’re in Sales Navigator, it will return the Sales Navigator profile URL. Dux-Soup will enable you to get Sales Navigator profile URLs by the thousands because it doesn’t visit the actual profile; otherwise, you’d get banned. The problem: you need the original LinkedIn URL, not the Sales Navigator one.
\n\"\"
\nTo get the original LinkedIn profile URL, you want to use a tool called Phantombuster<\/a>. Take all the data from Dux-Soup, then put it into a spreadsheet. It should look like this:
\n\"\"
\nNext, get the LinkedIn Profile URL Finder in Phantombuster. This tool works by scraping Google, then providing the first LinkedIn URL based on a search query of “name” + “company.”
\n\"\"
\nClick the 3 dots next to \u201cLAUNCH\u201d and a popup will appear:<\/span>
\n\"\"<\/span>
\nMake sure these things are in order:<\/span><\/p>\n