{"id":1854,"date":"2018-04-25T16:33:20","date_gmt":"2018-04-25T23:33:20","guid":{"rendered":"https:\/\/3.14.248.234\/?p=1854"},"modified":"2020-06-26T18:19:57","modified_gmt":"2020-06-27T01:19:57","slug":"friction-funnel-popups","status":"publish","type":"post","link":"https:\/\/bamf.com\/friction-funnel-popups\/","title":{"rendered":"How to Reduce Friction in Your Sales Funnel Using Popup Overlays"},"content":{"rendered":"

40% of people abandon a website that takes more than 3 seconds to load.
\nA 1-second delay in page response can result in a 7% reduction in conversions.
\nThat means if an\u00a0e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost them $2.5 million in lost sales every year.
\nHow do they screw this up?<\/em>
\nThey take people to new pages to finish the conversion process rather than keeping them on the same page.
\nImagine the sales they’re missing out on.
\nIf only they knew!
\nTo help you not make the same mistake, here are three companies that strategically keep people on the same page to ensure they convert:<\/p>\n

1. Mixpanel<\/h2>\n

Mixpanel is a software that provides\u00a0advanced mobile and web analytics. With insane growth year over year and over a billion-dollar valuation, this company is doing something right. It starts with their funnel.
\nWhen I put in my email, then click Get Started, I don’t get taken to a new page.
\n\"\"
\nInstead, I get a popup that looks exactly like a new page.
\nIt loads instantaneously.
\nYou care barely tell it’s even a popup because the “X” is so small and the popup covers the entire page.
\n\"\"
\nThe cool part is when you fill out your information, it reloads another popup to ask for more.
\nThis way Mixpanel’s funnel retrieve lots of your information without you ever experiencing load time.
\nWith a little CSS\u00a0that you can grab from Github, you can create an overlay just like this one in minutes.<\/p>\n

2. Grammarly<\/h2>\n

Grammarly is a\u00a0free writing app to make their messages, documents, and posts clear, mistake-free, and effective. When you’re looking to upgrade your Grammarly subscription, you have to click one of the packages.
\n\"\"
\nWhen you hit “Select,” rather than Grammarly taking you to a new page, the interface flips like a popup and provides you a place to fill out your payment details.
\n\"\"
\nAgain, no new page loading.
\nIt’s a brilliant way to keep their prospects on the same page without them dropping off.<\/p>\n

3. Squibler<\/h2>\n

This is the software company I helped create.
\nThe software helps you write books faster (still in beta).
\n\"\"
\nWhen you click on the “start my free trial,” it opens up a popup similarly to Mixpanel. Notice how you can’t even tell you’re looking at a popup.
\n\"\"<\/p>\n

Implement Today<\/h2>\n

To ensure you can still track conversions properly, use Google Tag Manager. Your visitors won’t be going to a new page every time which makes it a little harder to track, but 100 percent doable. To get the overlay code that we use on Squibler.io, just go here<\/a>.
\nIf you’re still using the old model of taking visitors to new pages in every step of your funnel, it’s time to switch your marketing strategy today.]]><\/p>\n","protected":false},"excerpt":{"rendered":"

40% of people abandon a website that takes more than 3 seconds to load.
\nA 1-second delay in page response can result in a 7% reduction in conversions.<\/p>\n","protected":false},"author":4,"featured_media":18607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[3382,3254,112,3256,3385,3257,3377],"tags":[],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/How-to-Scale-a-10-Million-Dollar-SaaS-Company-with-Patrick-Campbell-Co-Founder-of-ProfitWell-2.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/josh\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/1854"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=1854"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/1854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/18607"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=1854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=1854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=1854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}