The Power of Email<\/a><\/p>\r\n\r\n\r\n\r\n Getting Emails<\/a><\/p>\r\n\r\n\r\n\r\n Using Email Hunting Applications<\/a><\/p>\r\n\r\n\r\n\r\n LinkedIn<\/a><\/p>\r\n\r\n\r\n\r\n Facebook Groups<\/a><\/p>\r\n\r\n\r\n\r\n Opt-In Forms<\/a><\/p>\r\n\r\n\r\n\r\n Harness Chatbots<\/a><\/p>\r\n\r\n\r\n\r\n Using Lead Magnets<\/a><\/p>\r\n\r\n\r\n\r\n Networking<\/a><\/p>\r\n\r\n\r\n\r\n Business Cards<\/a><\/p>\r\n\r\n\r\n\r\n Email Only Specials<\/a><\/p>\r\n\r\n\r\n\r\n Email Hygiene Procedures<\/a><\/p>\r\n\r\n\r\n\r\n Segmenting Your Email Lists<\/a><\/p>\r\n\r\n\r\n\r\n Use Email Linked CRM<\/a><\/p>\r\n\r\n\r\n\r\n Takeaways<\/a><\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n According to a\u00a0study<\/a>, every one dollar spent on email marketing yields a $32 return. Now, if you ask us, that\u2019s a crazy return.<\/p>\r\n\r\n\r\n\r\n That\u2019s the power of communicating properly via email.<\/p>\r\n\r\n\r\n\r\n When you\u2019re first starting out, building an email list can get a little tricky, but it\u2019s more than just that. It\u2019s also about crafting good content, great subject lines, and a lot of other technical factors.<\/p>\r\n\r\n\r\n\r\n The good news is that there is a formula for all of this, and even a tiny startup can pull it off.<\/p>\r\n\r\n\r\n\r\n The world is full of stories of small businesses that have scaled primarily because of good email marketing<\/p>\r\n\r\n\r\n\r\n There are several ways of building an email list \u2013 or a number of email lists for that matter.<\/p>\r\n\r\n\r\n\r\n In this guide, we take a look at some of the most tested and proven strategies that we\u2019ve been using.<\/p>\r\n\r\n\r\n\r\n Looking for a specific person\u2019s email?<\/p>\r\n\r\n\r\n\r\n We\u2019ve got you covered.<\/p>\r\n\r\n\r\n\r\n There are a lot of applications and even\u00a0extensions<\/a>\u00a0that are built into your browser to help you hunt for someone\u2019s email.<\/p>\r\n\r\n\r\n\r\n Hunter.io is a popular choice for people hunting for a specific email, and they have a handy Chrome extension that sits on your browser, ready for you to make a quick query.<\/p>\r\n\r\n\r\n\r\n Snov.io is another excellent application that also has a Chrome extension.<\/p>\r\n\r\n\r\n\r\n There are several of these applications available, but the only issue is they might not be as accurate as you want them to be because they deal with emails on the public domain.<\/p>\r\n\r\n\r\n\r\n The only issue with these tools is if you\u2019re scraping for a common name, there could be problems with the results that come up.<\/p>\r\n\r\n\r\n\r\n LinkedIn is a growth hacker\u2019s best friend.<\/p>\r\n\r\n\r\n\r\n There are more than 300 million active users on the platform, and it is the most popular professional social networking application on the internet.<\/p>\r\n\r\n\r\n\r\n It\u2019s also a great way to farm for emails.<\/p>\r\n\r\n\r\n\r\n And, yes, it works like a charm.<\/p>\r\n\r\n\r\n\r\n Your first step is to\u00a0fully optimize your LinkedIn profile<\/a>, and this means making sure everything is filled out correctly so that you can turn it into a high converting extension of your brand. Think of your profile as your LinkedIn landing page, how do you turn a visitor of your page into a prospect? It must showcase your abilities and your reputation as an industry or thought leader.<\/p>\r\n\r\n\r\n\r\n Once you\u2019ve got your profile up and running, get active on the platform by posting and engaging with others. This gets your brand out there, and engagements build social proof.<\/p>\r\n\r\n\r\n\r\n You can even\u00a0automate<\/a>\u00a0this entire process!<\/p>\r\n\r\n\r\n\r\n While you\u2019re doing this, concentrate on connecting with as many as possible, you can now start using tools to extract emails from the network that you have.<\/p>\r\n\r\n\r\n\r\n Here\u2019s how we do it.<\/p>\r\n\r\n\r\n\r\n In this example, we use Phantombuster, which is a nifty application that has a bunch of automated tools built into it. The platform will act as a scraper while it links up with an email checking tool, like the ones we mentioned earlier.<\/p>\r\n\r\n\r\n\r\n After you make an account \u2013 they have a 14-day trial that you can play around with \u2013 you can start using their range of tools. You\u2019ve got to download their Chrome extension first so that it will automatically retrieve your cookies for you and make the application more comfortable to use.<\/p>\r\n\r\n\r\n\r\n Create a Google sheet with a list of the LinkedIn profile URLs that you want to scrape. Grab the URL of this sheet and set it aside.<\/p>\r\n\r\n\r\n\r\n Search for the \u201cLinkedIn Profile Scraper\u201d Phantom.<\/p>\r\n\r\n\r\n\r\n Remember that sheet with a list of all of the LinkedIn URLs that you\u2019ve scraped? Put that link on the \u201cSpreadsheet URL of profiles to scrape\u201d field.<\/p>\r\n\r\n\r\n\r\n Phantombuster also gives you an option to use an email discovery service, so here you can set it to check using their service or another such as hunter.io.<\/p>\r\n\r\n\r\n\r\n There is also a list of advanced options where you can tweak other aspects of your data. You can choose what column it will pull data from, scrape profile\u2019s interests and even grab screenshots of the profile<\/p>\r\n\r\n\r\n\r\n Pick if you want to do this manually or repeatedly.<\/p>\r\n\r\n\r\n\r\n Choose how you want to be notified.<\/p>\r\n\r\n\r\n\r\n And, presto, all you\u2019ve got to do is launch the scraping tool.<\/p>\r\n\r\n\r\n\r\n LinkedIn might be the most widely used social media platform by professionals, but it doesn\u2019t mean your prospects aren\u2019t on Facebook, too. In fact, Facebook has more people on it than LinkedIn.<\/p>\r\n\r\n\r\n\r\n One of the richest places to find segmented email lists is Facebook groups. The users in these groups have already developed an interest in the topic the group was made for.<\/p>\r\n\r\n\r\n\r\n Do you want to grab a list of your\u00a0competitors\u2019 emails<\/a>? Jump onto their Facebook group.<\/p>\r\n\r\n\r\n\r\n Here\u2019s the best part.<\/p>\r\n\r\n\r\n\r\n You can automate the entire procedure using an app like Mailbiz.<\/p>\r\n\r\n\r\n\r\n We\u2019ll show you.<\/p>\r\n\r\n\r\n\r\n Log into Mailbiz.co application and make your way to the dashboard of the app.<\/p>\r\n\r\n\r\n\r\n On the left-hand pane, you\u2019ll find an option called \u201cGroup Extractor,\u201d this is the feature you will want to use to grab those juicy emails.<\/p>\r\n\r\n\r\n\r\n Grab the group ID of the Facebook group you want to extract emails from. This is the number after the Facebook URL. E.g., if it\u2019s\u00a0www.facebook.com\/groups\/12345678<\/a>, grab 12345678 and paste it into the field.<\/p>\r\n\r\n\r\n\r\n (If there isn\u2019t a number available, Mailbiz has a feature called ID finder \u2013 also on the left pane \u2013 where you can paste the text URL to grab the Facebook Group ID.)<\/p>\r\n\r\n\r\n\r\n Now all you have to do is click extract, and you will then be presented with an option where you can choose the fields that you want to download. These include names, birthdays, locations, and of course, the most critical detail: email address.<\/p>\r\n\r\n\r\n\r\n So there you have it, the email list of all your competitor\u2019s group members.<\/p>\r\n\r\n\r\n\r\n The great thing about these emails is that you can even turn them into a\u00a0custom audience on Facebook<\/a>\u00a0and throw ads at them while at the same time working your email marketing campaign.<\/p>\r\n\r\n\r\n\r\n It always helps to give them gentle reminders of your offers.<\/p>\r\n\r\n\r\n\r\n There is no excuse for you not to have opt-in forms (or buttons) on your website.<\/p>\r\n\r\n\r\n\r\n None.<\/p>\r\n\r\n\r\n\r\n They are a must-have on every website because they can nab the email of a casually curious visitor.<\/p>\r\n\r\n\r\n\r\n The problem with opt-in forms is that some people don\u2019t treat them as CTAs on their website. There are a lot of ways that you design, use, and place opt-in forms, and they make a great way of collecting contacts for your email campaign.<\/p>\r\n\r\n\r\n\r\n A great thing about opt-in forms is the fact that you already know they want to find out more about your services. They weren\u2019t acquired via a lead magnet, so these are people who are genuinely interested in what your organization can offer them.<\/p>\r\n\r\n\r\n\r\n You can allow them to opt-in to your newsletter, product updates, and emails about new content. There are some opt-in options that come with an opportunity to customize the content you\u2019re giving out.<\/p>\r\n\r\n\r\n\r\n If you opt-in for an opt-in form on your website, there are a few ways of crafting them.<\/p>\r\n\r\n\r\n\r\n A great way to do this is to place them directly on your homepage. It\u2019s the first thing your visitors will see.<\/p>\r\n\r\n\r\n\r\n You could also do it like HubSpot or Crazy Egg and have a button on your sticky navigation.<\/p>\r\n\r\n\r\n\r\n You can have them above the fold on other pages on your website. Include a call-to-action that gives them something in return. These CTAs have to be optimized; in this example, we used contrasting colors and even included an emoji.<\/p>\r\n\r\n\r\n\r\n If you really want to make sure they see the opt-in field, you can also add them once again at the bottom.<\/p>\r\n\r\n\r\n\r\n Chatbots are a great way to increase conversions, but did you know you can also use them to harvest emails from your visitors?<\/p>\r\n\r\n\r\n\r\n You can program your chatbot to collect emails from people you weren\u2019t able to interact with.<\/p>\r\n\r\n\r\n\r\n Here\u2019s how you do it, say you don\u2019t have a real person around to answer someone\u2019s query, you can always ask them to leave their emails so their questions can be solved.<\/p>\r\n\r\n\r\n\r\n They are more likely to leave their emails with you, than if you asked them to put in their emails before they even start talking to someone.<\/p>\r\n\r\n\r\n\r\n If they don\u2019t want to sign up with your opt-in form, then hit them with an irresistible lead magnet.<\/p>\r\n\r\n\r\n\r\n Almost everyone uses lead magnets to generate email lists nowadays, but how about a lead magnet that someone will\u00a0really<\/em>\u00a0want.<\/p>\r\n\r\n\r\n\r\n More often than not, we spend so much time putting lead magnets on the most trivial things like \u201cthe ultimate template\u201d or a \u201cfree ebook.\u201d Since everyone is giving out the same thing, it loses its value.<\/p>\r\n\r\n\r\n\r\n What was once the premium is now commonplace to everyone. It\u2019s time that we thought about what we\u2019re giving out to people.<\/p>\r\n\r\n\r\n\r\n Here\u2019s what.<\/p>\r\n\r\n\r\n\r\n If you\u2019re going to give out a free template and ask someone for their email, why not make it ten free templates?<\/p>\r\n\r\n\r\n\r\n You\u2019ve got to offer something that no one else is doing. Sometimes you can edge out the competition by a simple Google search of what you want to give for free.<\/p>\r\n\r\n\r\n\r\n Great lead magnets also help establish your authority.<\/p>\r\n\r\n\r\n\r\n Say you\u2019re known for giving out things for free that are actually worth real money, and now you have this unique tool or resource that demands an email before people can access it.<\/p>\r\n\r\n\r\n\r\n Everyone\u2019s going to be curious about how your resource trumps the competition.<\/p>\r\n\r\n\r\n\r\n Being present in marketing events is an excellent opportunity to mingle and distribute good old business cards, but networking isn\u2019t just about that.<\/p>\r\n\r\n\r\n\r\n It\u2019s also about joining business groups with a lot of people that can help you grow your business.<\/p>\r\n\r\n\r\n\r\n Take, for example, any chamber of commerce association; they often have a directory of members that you can contact, and that could lead to email lists on their right.<\/p>\r\n\r\n\r\n\r\n A lot of business organizations have a list of emails that you can use. Think about joining one- you\u2019ll never know what business it brings.<\/p>\r\n\r\n\r\n\r\n Think about how many business cards you\u2019ve collected over the past few months. Notice anything about them?<\/p>\r\n\r\n\r\n\r\n They\u2019ve all got email addresses on them.<\/p>\r\n\r\n\r\n\r\n If you\u2019re coming up dry with your first list, maybe its time you took a look at the business cards you\u2019ve been collecting.<\/p>\r\n\r\n\r\n\r\n Take it a step further and ask for the business cards that others have gotten, you\u2019ll find that there are a lot of emails from potential clients in those cards.<\/p>\r\n\r\n\r\n\r\n Another great thing about these business cards is the rich amount of information you already have about the person. This is helpful when it comes to segmentation \u2013 but more about that in the next sections.<\/p>\r\n\r\n\r\n\r\n Another way to incentivize people to give you their email addresses is to have an email-only special.<\/p>\r\n\r\n\r\n\r\n This works well for everyone, from ecommerce stores to pizza places.<\/p>\r\n\r\n\r\n\r\n It works because of one thing; people want to take advantage of being in the know. They will gladly exchange their email address now for the possibility of getting something in return in the future.<\/p>\r\n\r\n\r\n\r\n You can give out special discounts that they can avail as long as they subscribe to your mailing list or newsletter.<\/p>\r\n\r\n\r\n\r\n Before you start segmentation or anything else for that matter, you\u2019ve got to check if the emails that you have are the real deal.<\/p>\r\n\r\n\r\n\r\n There are times where people will give you a fake email, have typos in the address, and an email could become inactive over time. If you send an email to these addresses, you will experience what is called a \u201chard bounce.\u201d<\/p>\r\n\r\n\r\n\r\n Note: a \u201csoft bounce,\u201d on the other hand, refers to an email that can\u2019t be received because a person\u2019s inbox is full.<\/p>\r\n\r\n\r\n\r\n An Email Service Provider (ESP) is going to see that activity and note it down.<\/p>\r\n\r\n\r\n\r\n Here\u2019s what.<\/p>\r\n\r\n\r\n\r\n If you keep getting hard bounces, it\u2019s going to hurt your deliverability rates. And, that\u2019s just bad for business.<\/p>\r\n\r\n\r\n\r\n The best way to avoid this is to use an email verification app that cleanses your email lists from bad and inactive email addresses.<\/p>\r\n\r\n\r\n\r\n You will want to repeat this process on a regular basis, preferably every one or two months. This is to make sure that you always maintain a clean list, and ESPs won\u2019t flag you as a messenger of spam.<\/p>\r\n\r\n\r\n\r\n But that\u2019s not all.<\/p>\r\n\r\n\r\n\r\n There are other things that you have to do to make sure ESPs \u201ctrust\u201d you.<\/p>\r\n\r\n\r\n\r\n There are several ways that you can build a good email list from scratch, but a lot of emails \u2013 even from real people \u2013 won\u2019t necessarily translate to higher revenues.<\/p>\r\n\r\n\r\n\r\n You still need to appeal to your prospects.<\/p>\r\n\r\n\r\n\r\n And how does one do this?<\/p>\r\n\r\n\r\n\r\n Personalization.<\/p>\r\n\r\n\r\n\r\n Personalizing your emails is dependent on knowing your customers and being able to assign a buyer profile or persona to them. This is more than just sticking in their first name into your mail merge, but customizing each email to appeal to them and their stage in the buying process.<\/p>\r\n\r\n\r\n\r\n Even B2B marketers are highly recommending strategies such as account-based marketing (ABM) that segments prospects into different buyer personas to get their campaigns to work. It saves you a lot of effort in the long run, and it ensures that you don\u2019t waste the opportunity that you with an email address.<\/p>\r\n\r\n\r\n\r\n For example, if you\u2019re sending out an email to technical and non-technical people, you can\u2019t have the same copy or CTA for both.<\/p>\r\n\r\n\r\n\r\n There are different ways that you can segment your lists:<\/p>\r\n\r\n\r\n\r\n Industry and decision making role \u2013 different types of content appeal to various sectors and positions.<\/p>\r\n\r\n\r\n\r\n Geographical locale \u2013 you could provide content dependent on where they are in the world. We\u2019ve found that by simply switching out the photo on one of our landing pages, depending on where the person was from worked wonders.<\/p>\r\n\r\n\r\n\r\nThe Power of Email<\/h2>\r\n\r\n\r\n\r\n
Getting Emails<\/h2>\r\n\r\n\r\n\r\n
Using Email Hunting Applications<\/h3>\r\n\r\n\r\n\r\n
![\"email](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/8-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/9-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert-1024x519.png\")
<\/figure>\r\n\r\n\r\n\r\nLinkedIn<\/h3>\r\n\r\n\r\n\r\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/12-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/13-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert-1.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/15-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/14-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/16-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert-1024x400.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/17-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert.png\")
<\/figure>\r\n\r\n\r\n\r\nFacebook Groups<\/h3>\r\n\r\n\r\n\r\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/2-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/3-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert.png\")
<\/figure>\r\n\r\n\r\n\r\nOpt-In Forms for Email Lists<\/h3>\r\n\r\n\r\n\r\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/6-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert-1024x488.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/7-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert-1024x527.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/10-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert-1024x158.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/4-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert-1024x555.png\")
<\/figure>\r\n\r\n\r\n\r\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/5-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert-1024x554.png\")
<\/figure>\r\n\r\n\r\n\r\nHarness Chatbots<\/h3>\r\n\r\n\r\n\r\n
Using Lead Magnets<\/h3>\r\n\r\n\r\n\r\n
Networking<\/h3>\r\n\r\n\r\n\r\n
Business Cards<\/h3>\r\n\r\n\r\n\r\n
Email Only Specials<\/h3>\r\n\r\n\r\n\r\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/11-Email-List-Building-The-Growth-Hackers-Guide-to-Building-Email-Lists-that-Convert.png\")
<\/figure>\r\n\r\n\r\n\r\nEmail Hygiene Procedures<\/h2>\r\n\r\n\r\n\r\n
\r\n
Segmenting Your Email Lists<\/h2>\r\n\r\n\r\n\r\n