Design.<\/strong> Praxis rebuilt their website entirely following one operating principle: simplicity. Their previous website gave too much info and too many options for visitors.<\/p>\n They eliminated their about page, mission info, full program guide, and put everything on the homepage. They also concretized their product offering and simplified the language. Even though they’re a service, they “productized” as much as possible.<\/p>\n Here\u2019s a fresh look at part of their new layout where they took the information from three separate pages and put it into one homepage fold:<\/p>\n Now Praxis only has options on the site: \u201cPeople regularly tell us our site is too simple. We know. We like that. Too many options distracts people. Lesson learned: the customer doesn’t want what they say they want always. They want the feeling that thing will give them — it’s our job to know how to give them that feeling.\u201d – Derek Magill, VP of Marketing at Praxis<\/p>\n Derek continued to say, Now we’re at a point where we’re ready to start working on traffic again and more traditional marketing activities. <\/p>\n","protected":false},"excerpt":{"rendered":" How do you increase your leads without changing your traffic channels and simplify your marketing?
\nThe education company, Praxis, increased their captured leads by 1000% and double their customers in Q\/4 of 2016 by focusing on design.<\/p>\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image001.gif\")
<\/p>\n
\n1) Download an info PDF
\n2) Fill out an application to our program
\n3) Read our blog
\n4) Schedule a call<\/p>\nThey simplified the sales process even more, by designing a sales flow that went straight to a phone call.<\/em><\/h5>\n
\n\u201cWe cut most marketing activities and started doing personal calls with captured leads. Our sell cycle dropped from by about 500% and we were able to double our existing customers. More importantly, we reduced declines and withdrawals dramatically in the process, an unexpected bonus.<\/p>\n
\nI have no doubt we wouldn’t have been successful if we’d focused on traffic and marketing first.\u201d
\nAsk yourself: \u201cCan I say more in less words with website\u2019s design?\u201d
\nIf so, it\u2019s time to give your website a fresh look.<\/p>\n
\nDesign.
\nThe education company, Praxis, increased their captured leads by 1000% and double their customers in Q\/4 of 2016 by focusing on design.<\/p>\n","protected":false},"author":2,"featured_media":10301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[112,3378,218,114,293,3381],"tags":[115,111,116],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/2019\/06\/image001.gif","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/2501"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=2501"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/2501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/10301"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=2501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=2501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=2501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}