{"id":2905,"date":"2017-02-23T06:23:41","date_gmt":"2017-02-23T13:23:41","guid":{"rendered":"https:\/\/3.14.248.234\/?p=2905"},"modified":"2020-06-26T13:45:47","modified_gmt":"2020-06-26T20:45:47","slug":"use-facebook-carousel-ads-cpa","status":"publish","type":"post","link":"https:\/\/bamf.com\/use-facebook-carousel-ads-cpa\/","title":{"rendered":"Use Facebook Carousel Ads to Lower Your CPA"},"content":{"rendered":"
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If not, you could be missing out an excellent opportunity to lower your cost per lead.<\/span><\/p>\n According to Kinetic Social<\/span><\/a>, these carousel ads can increase your traffic 10X to advertisers\u2019 websites than static sponsored posts on Facebook. Moreover, LOVOO received a <\/span>72% <\/span>higher click-through rate<\/span><\/a> versus single image mobile app ads. <\/span> <\/p>\n By having more than one picture in your ad, carousel ads provides you a unique opportunity to tell a story around your brand and products. For example, you can explain the different benefits a healthy drink provides you by showing an ingredient in each slide.<\/span><\/p>\n When deciding on what media and copy to use for Facebook Carousel Ads, you have many options. You can use carousel ads to visualize data better, show an action taking place over time, or show multiple short videos.<\/span><\/p>\n For example, if you\u2019re selling a bike, then create a carousel ad similar to a \u00a0flipbook where you see the biker make a crazy jump.<\/span><\/p>\n If you want to hit a more inspirational touch point, you could show how the product has evolved over time. For example, you could show the evolution of Nike shoes from the 1980\u2019s up until now.<\/span><\/p>\n
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\n<\/span>If you\u2019re new to Facebook carousel ads, the format enables advertisers to show 3-5 images and headlines while including a different CTA link in every ad unit. Here\u2019s what a carousel ad looks like:<\/span><\/p>\nUsing carousel ads to show your product in action makes the benefit more tangible to the viewer.<\/strong><\/h5>\n
You can also use carousel ads to promote your blog content. <\/strong><\/h5>\n