{"id":2909,"date":"2017-02-24T06:29:33","date_gmt":"2017-02-24T13:29:33","guid":{"rendered":"https:\/\/3.14.248.234\/?p=2909"},"modified":"2020-07-14T20:17:10","modified_gmt":"2020-07-15T03:17:10","slug":"designing-youtube-videos-for-engagement","status":"publish","type":"post","link":"https:\/\/bamf.com\/designing-youtube-videos-for-engagement\/","title":{"rendered":"Designing YouTube Videos for Engagement"},"content":{"rendered":"\n

How do you design your YouTube videos?<\/span><\/p>\n\n\n\n

You can keyword optimize your video and run ads to it, but if the video lacks engagement, then you\u2019re in trouble.<\/span> <\/p>\n\n\n\n

The first step is ensuring people click play. You can\u2019t just assume they will. This means you need to have a CTA on the thumbnail (i.e. Watch this horse run!). Moreover, you need to have an action-oriented thumbnail similar to if you were making a YouTube ad (i.e. a horse jumping in the air).<\/span> <\/p>\n\n\n\n

Make sure to check out our YouTube SEO guide<\/a> and Video Marketing Strategy<\/a> guide for a better overview of the growth hacking you can do with the platform. <\/p>\n\n\n\n

However, here’s a quick growth hack. <\/p>\n\n\n\n

To edit your video, go to Video Manager, then click on Videos. Choose your video, then click Edit. Now you can create your custom thumbnail when editing a YouTube video.<\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

For most of your beginning videos, your CTA should focus on only obtaining more subscribers. This will help increase your audience size for future video releases. Now, it\u2019s important to find a strong balance with how many advertisements you have, especially when starting. You want to build your credibility first. <\/span><\/p>\n\n\n\n

The two types of advertisements you\u2019ll use include Annotations and Cards. Annotations don\u2019t show up on mobile. This is a big issue for generating revenue from mobile videos. Hence, why you should focus on paid ads for desktop videos. If you\u2019re using Annotations, I highly suggest you link to your other videos at the end of your YouTube video.<\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cards are similar to Annotations, but for mobile. They include call-to-actions that sync with the content of your video. Be careful not to use too many because mobile screens are small. Again, for the first forty to fifty videos (depending on the content), you should only encourage people to become subscribers and check out your other videos.<\/span><\/p>\n\n\n\n

Now, you also want to ensure your video look good when shared. What does this mean? If you want influencers to share your video, then don\u2019t put ads all over it. Also, ask yourself where this video will get embedded (i.e. blog post) because you want to ensure the thumbnail still makes sense.<\/span><\/p>\n\n\n\n

One way to increase your number of YouTube subscribers is to <\/span>add <\/span>?sub_confirmation=1<\/b> to your YouTube URL when you share it.  By doing so, people who click on the link will receive a prompt to subscribe to your channel.<\/span><\/p>\n\n\n\n

\"BAMF<\/figure>\n\n\n\n

Of course, there\u2019s something to be said about the type of content you create, not just how you advertise it. The best content is timely, relevant, how-to, inspirational, and humorous. A fast way to figure out what type of content you should create is to analyze what\u2019s working well for others. To add some spice, you can dive into Google Trends to analyze particular search phrases. Here I see \u201cgrowth hacking\u201d is becoming a more popular phrase overtime. This is something I might want to capitalize on.<\/span><\/p>\n\n\n\n

\"BAMF<\/figure>\n\n\n\n

Understanding how to optimize your videos for engagement is key; otherwise, you\u2019ll spend countless hours getting zero results. With the right system in place for producing, editing, and optimizing video, you\u2019re ready to dominate YouTube. If you\u2019re a young startup, take into consideration whether anyone on your team already has video skills because contract work can be quite expensive. However, there\u2019s a short learning curve for making basic videos. As long as they provide enough value for people to subscribe, then it\u2019s worth add this tactic to your growth list.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How do you design your YouTube videos?
\nYou can keyword optimize your video and run ads to it, but if the video lacks engagement, then you\u2019re in trouble.<\/p>\n","protected":false},"author":2,"featured_media":32197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[114,326,3386,3254,3385,3253,3384],"tags":[111,124,125],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/Main-Image-.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/2909"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=2909"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/2909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/32197"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=2909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=2909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=2909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}