{"id":2956,"date":"2017-02-24T06:35:27","date_gmt":"2017-02-24T13:35:27","guid":{"rendered":"https:\/\/3.14.248.234\/?p=2956"},"modified":"2020-06-26T13:48:34","modified_gmt":"2020-06-26T20:48:34","slug":"setup-email-capture-forms","status":"publish","type":"post","link":"https:\/\/bamf.com\/setup-email-capture-forms\/","title":{"rendered":"Setting Up Email Capture Forms Based on Intent"},"content":{"rendered":"

 <\/p>\n

Wish your website captured more quality leads? Set-up email capture forms based on Intent!<\/span><\/h5>\n

You\u2019re in luck. I\u2019ve been using website forms to capture thousands of leads across many different verticals. I\u2019ve done testing everywhere and anywhere. <\/span><\/p>\n

Now, I won\u2019t tell you to use a scroll matt or a pop-up. I don\u2019t promote lead capture that interrupts a visitor\u2019s experience. In short, I\u2019m not a fan of interruption marketing. In one test I ran, I found pop-up leads were 1\/12 as likely to convert as someone who organically opted-in to my forms. I was ruining my best visitors\u2019 experience to capture poor leads. Not smart.<\/span><\/p>\n

Your number of leads don\u2019t matter. Your number of customers do. That\u2019s why I only use intent-based lead capture forms. After focusing on only intent-based forms, I\u2019ve seen the quality of my email list increase, higher open rates, more customers, and more return visitors. I can\u2019t complain.<\/span><\/p>\n

Here\u2019s an example of an intent-based lead capture form I have on the homepage of my website that takes the visitor to a landing page. Why does it work well? It answers these five crucial questions:<\/span><\/p>\n

    \n
  1. What? Free growth tactics.<\/span><\/li>\n
  2. Who? You.<\/span><\/li>\n
  3. Where? In your inbox.<\/span><\/li>\n
  4. When? Every week.<\/span><\/li>\n
  5. How can I believe you? Influencer testimonial.<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    \"BAMF<\/p>\n

    The Tactics<\/h4>\n

    Notice how the opt-in has a strong contrast to get you to focus on the button. It helps to increase the conversion rate. Also, I use the verb on the button, \u201cGive.\u201d Verbs help prompt the reader to take action. Next, I use the word \u201cMe.\u201d Because I start the opt-in with a question, their natural response in their head is \u201cI want it\u201d or \u201cGive it to me.\u201d It\u2019s in the first person. This is why you don\u2019t write \u201cGet Your Free eBook\u201d on buttons. You see this everywhere, but most times it performs worse.<\/span><\/p>\n

    The software I use to create all my lead forms is Thrive Leads. They enable me to A\/B test all my lead forms with statistical significance. They also show me which forms capture the most leads so that I know where to optimize. <\/span><\/p>\n

    One of the ways I use Thrive Leads is to segment my audience with intent-based forms. In the picture below, I\u2019m using several intent-based forms with different value propositions. This helps me get an understanding of what my readers want. I can produce tons of different content, but it\u2019s important to know where I should focus; otherwise, I\u2019m wasting my time.<\/span><\/p>\n

    \"BAMF<\/p>\n

    Thrive Leads allows me to segment my forms based on posts, categories, and tags. The possibilities are almost limitless when it comes to the personalization for your visitors. Moreover, I\u2019m a huge fan of the drag-and-drop editor similar to what Autopilot uses. It makes the learning curve smaller and provides an ability to iterate my design quickly. I think all marketers and founders can appreciate faster validation for their tests. <\/span><\/p>\n

    What next?<\/span><\/h4>\n

    It\u2019s time to change the forms on your website. You\u2019re competing for time. That means your website is a small army man against the large army of Facebook, Instagram, Snapchat, Twitter, Quora, Pinterest, and LinkedIn. Those platforms don\u2019t use interruption marketing, so why should you? Focus on intent. This way your customers will thank you for their experience rather than leave after the first pop-up. In turn, they\u2019ll spend more time on your site developing a stronger relationship with you.<\/span><\/p>\n

    Give your visitors a memorable website experience. They want it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Wish your website captured more quality leads? Set-up email capture forms based on Intent!
    \nYou\u2019re in luck. I\u2019ve been using website forms to capture thousands of leads across many different verticals. I\u2019ve done testing everywhere and anywhere.<\/p>\n","protected":false},"author":2,"featured_media":10394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[539,344,3378,3256,3381,3377],"tags":[126,127,111],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/2019\/06\/image1-6.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/2956"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=2956"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/2956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/10394"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=2956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=2956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=2956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}