{"id":30717,"date":"2020-06-23T11:28:26","date_gmt":"2020-06-23T18:28:26","guid":{"rendered":"https:\/\/bamf.com\/?p=30717"},"modified":"2020-06-26T15:21:03","modified_gmt":"2020-06-26T22:21:03","slug":"seo-keyword-intent-tracking-strategy","status":"publish","type":"post","link":"https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/","title":{"rendered":"What is Keyword Intent and How to Track It (The Growth Way)"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">I\u2019ve spoken to hundreds of CEOs, Growth Hackers and Marketers and Search Engine Optimization is BY FAR the most challenging and hard to understand growth marketing tactic. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Receiving hundreds of new leads through natural traffic sounds like a good promise.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But most of the time, as a business owner, you feel like you are leaving your fate to the RNG-Google gods.&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">TO THIS DAY, <\/span><\/i><span style=\"font-weight: 400;\">SEO experts argue about the importance of simple things, including backlinks, keyword prominence and image alt tags.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And while everyone has their own take on what works and what doesn\u2019t, usually backed up by results, the analysis and decision-making process is often the same for everyone.&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">THIS is especially true <\/span><\/i><span style=\"font-weight: 400;\">when it comes to the keyword selection process.&nbsp;<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You look at the traffic numbers&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You look at the keyword competitiveness&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You check whether your blog has the potential to rank&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You check whether the traffic numbers fit your audience demographics (usually, country or region)&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Did I miss something?&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Well, most people I\u2019ve talked with would say \u201cno, that\u2019s pretty much everything you need to select a keyword\u201d to rank.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Granted, some would have slight notes on the specificity and the way they calculate competitiveness or separate the traffic by region, <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">BUT no one talks about the SECRET that I\u2019m here to SHARE with you today.&nbsp;<\/span> <span style=\"font-weight: 400;\">The secret that can help you\u2026&nbsp;<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\">Improve your Conversion Rates <\/span><\/li><li><span style=\"font-weight: 400;\">Lower your Bounce Back Rates <\/span><\/li><li><span style=\"font-weight: 400;\">Improve the time a user has spent on your website&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">And what does this secret do? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Simply adds another step to your keyword selection process. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A STEP, crucial for your SEO success, that 99% of SEO experts would miss. It\u2019s a growth-hacking SEO secret.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What is its name? Keyword Intent.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s get down to business.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-96191e34-7074-4853-98ac-04c1812db28c\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of Contents <\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#0-what-is-keyword-intent->What is Keyword Intent?&nbsp;<\/a><ul><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#1-the-three-ways-keyword-intent-improves-your-se-and-conversion-rates->The three ways Keyword Intent Improves your SE and Conversion Rates&nbsp;<\/a><\/li><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#2-how-do-you-understand-the-search-keyword-intent->How do you understand the search keyword intent?&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#3-how-to-calculate-keyword-intent-as-a-growth-hacker->How to Calculate Keyword Intent (as a Growth Hacker)&nbsp;<\/a><ul><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#4-understanding-what-your-audience-wants-and-expects->Understanding What Your Audience Wants and Expects&nbsp;<\/a><ul><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#5-select-a-keyword->Select a Keyword&nbsp;<\/a><\/li><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#6-make-an-initial-presumption-gut-feeling->Make an Initial Presumption (Gut Feeling)&nbsp;<\/a><\/li><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#7-keyword-intent-intelligence-using-answerthepublic->Keyword Intent Intelligence using AnswerThePublic<\/a><\/li><\/ul><\/li><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#8-trends-and-industry-intelligence-via-shareit->Trends and Industry Intelligence via ShareIt<\/a><\/li><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#9-google-rank-keyword-intent-research-via-google-search-results%C2%A0->Google Rank Keyword Intent Research via Google Search Results\u00a0<\/a><\/li><\/ul><\/li><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#10-understanding-your-keyword-intent-match-results->Understanding Your Keyword Intent Match Results&nbsp;<\/a><ul><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#11-using-the-keyword-intent-match-score-system-and-process->Using the Keyword Intent Match Score System and Process<\/a><\/li><\/ul><\/li><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#12-why-is-a-keyword-intent-and-search-analysis-so-important-for-your-seo%C2%A0->Why is a Keyword Intent (and Search) Analysis so important for your SEO?\u00a0<\/a><ul><li><a href=https:\/\/bamf.com\/seo-keyword-intent-tracking-strategy\/#13-conclusion->Conclusion&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-keyword-intent-\"><b>What is Keyword Intent?&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Keyword Intent is the perceived intent with which a search query has been typed into a search engine by a potential customer. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s also the analytical perception and tactic that is implemented to answer the <\/span><span style=\"font-weight: 400;\">question related to the intent and specific purpose of a search<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">WHAT IS THE PURPOSE OF THE TYPED-IN SEARCH TERM? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s simple. You want to know the answer to the question, to be able to position your brand in the right content space. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">WHAT DOES THE USER WANT TO FIND? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019ve met with dozens of SEO experts who understand the importance of this question. Yet, they do NOTHING to implement an actual solution to their keyword selection process.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For them, it\u2019s more important that you RANK FOR a keyword than the KEYWORD itself.&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">As long as it\u2019s within your industry and fits the word cloud behind your content pillars, it\u2019s good, right?&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">(Content pillars is a SE-way of saying the content around which your blog revolves around, i.e. your professional or business expertise)&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Well, NO, expert. It\u2019s not.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I respect your ability to Rank via age-old tactics and I\u2019m not saying you should STOP doing what is already proven to work.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019m just saying that IF you think MORE about the Keyword Intent you will have the chance to improve your SE-Tactics in various ways.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-the-three-ways-keyword-intent-improves-your-se-and-conversion-rates-\"><b>The three ways Keyword Intent Improves your SE and Conversion Rates&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Similar to other SE tactics, finding the benefit of Keyword intent boils down to simple logic that is most often difficult to directly analyze and A\/B test.&nbsp;<\/span><\/p>\n\n\n\n<ul><li><b>Understanding the purpose of a user\u2019s search will allow you to write your content and ideas around the questions a user might have.&nbsp;<\/b><\/li><li><b>Ranking for keywords where you\u2019ve implemented a keyword intent tactic will result in users being able to find the right information on your website.&nbsp;<\/b><\/li><li><b>In turn, visitors who are ACTUALLY searching for the content you provide will ensure better conversion rates, lower bounce back rates and higher time spent on site.&nbsp;<\/b><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Ok. Now that you understand that I\u2019m not just talking smack at SEO-Experts, let\u2019s get down to business.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-how-do-you-understand-the-search-keyword-intent-\"><b>How do you understand the search keyword intent?&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To find the purpose behind a search query is no easy feat. At least, it wasn\u2019t until a couple of years ago, when GOOGLE decided to implement a machine-learning (read ALL KNOWING) algorithm.&nbsp;<\/span><\/p>\n\n\n\n<p><b><i>How does Google Algorithm work?&nbsp;<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you aren\u2019t already familiar, Google uses a machine-learning algorithm that <\/span><i><span style=\"font-weight: 400;\">in a sense decides <\/span><\/i><span style=\"font-weight: 400;\">which pages to show to users based on a variety of factors. Its purpose is to make a BEST GUESS what <\/span><i><span style=\"font-weight: 400;\">YOU <\/span><\/i><span style=\"font-weight: 400;\">as a USER want to find and offer you a related response.&nbsp; &nbsp;<\/span><\/p>\n\n\n\n<p><b><i>Why using the Google SE Algorithm to find Keyword Intent is a good thing?&nbsp;<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The algorithm Google has is already working fine and dandy. This will allow you to BEST understand the user\u2019s intent right from the source. Google.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And, yes, I mean that SEARCHING for a specific query\/keyword will give you the best representation of what <\/span><i><span style=\"font-weight: 400;\">Google thinks <\/span><\/i><span style=\"font-weight: 400;\">and what might very well be the intent and purpose of a search.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-how-to-calculate-keyword-intent-as-a-growth-hacker-\"><b>How to Calculate Keyword Intent (as a Growth Hacker)&nbsp;<\/b><\/h2>\n\n\n\n<p>Time to get tactical?<\/p>\n\n\n\n<p>Yes.&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that I\u2019ve introduced you to the concept of keyword intent, it\u2019s time to talk tactics.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I would usually suggest this roadmap to Keyword Intent Success. Although, per your convenience, you might want to pick and choose certain portions of it and integrate it into your existing content process.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-understanding-what-your-audience-wants-and-expects-\"><b>Understanding What Your Audience Wants and Expects&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The first and most important step (and something you should <\/span><span style=\"font-weight: 400;\">have already done) is understanding what your audience wants.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To be able to select the right keywords for your business and to get into the search intent, you must have a deeper understanding of the industry, tactics and what people are interested in finding.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-select-a-keyword-\"><b>Select a Keyword&nbsp;<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019ve already talked about the best tools to help you select keywords here <\/span><a href=\"http:\/\/bamf.lovelacecreative.co\/keyword-research-tool-free\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">(top 5 free tools for keyword research)<\/span><\/a><span style=\"font-weight: 400;\"> and here <\/span><a href=\"http:\/\/bamf.lovelacecreative.co\/tools-to-track-website-rankings\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">(top 3 SEO tools for tracking your website rankings) <\/span><\/a><span style=\"font-weight: 400;\">\u2026&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And you should already know how to find a list of nice keywords that will help you with your overall content goals.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For me, the tool I use, that helps me with keyword suggestions and analysis is Ahrefs. (feel free to check it out)&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What I usually do (and you can do that by using a tool of your choice) is enter Ahrefs, click the \u201cKeyword Explorer\u201d button and start with a basic analysis of the keywords that would fit within my overall keyword strategy.&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">I do some magic. (Subscribe to my EMAIL LIST to stay tuned as I give out more of my SEO secrets) <\/span><\/i><span style=\"font-weight: 400;\">and I select a list of dozen-or-so keywords that I plan to use.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on my selection and suggested by AHREFS, I stopped at the choice of \u201cget free Instagram followers\u201d as my next ranking term keyword.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-make-an-initial-presumption-gut-feeling-\"><b>Make an Initial Presumption (Gut Feeling)&nbsp;<\/b><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-1-1.png\" alt=\"Google Search Engine Front Page \" class=\"wp-image-30719\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Now let\u2019s check what our keyword intent analysis will show us about this term.&nbsp;<\/span>  <i><span style=\"font-weight: 400;\">First, I make a note of my initial perception of the keyword.&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">What I presume&nbsp;<\/span><\/i><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">People are searching for quick and easy Instagram tactics to get followers&nbsp;<\/span><\/i><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People get involved with a lot of \u201cshady\u201d Instagram websites and potential scams that offer a shady service that won\u2019t be able to help them achieve their actual goals and might even harm them \u2026&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p>&nbsp;<span style=\"font-weight: 400;\">From this initial presumption, I can conclude that \u2026&nbsp;<\/span> &nbsp;<\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">I don\u2019t want to rank among shady websites as it might harm my brand awareness&nbsp;<\/span><\/i><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I want to educate people on ACTUAL tactics to get free Instagram followers that would work (follow me for that)&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p>&nbsp;<span style=\"font-weight: 400;\">What I intend to find out is whether or not there\u2019s a HIGHER percentage of people searching for natural and legitimate ways to grow your Instagram following or not.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s see to what extent my initial presumption is correct and how I can use the free tools at my disposal to realize the searchers&#8217; intent for that specific query.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7-keyword-intent-intelligence-using-answerthepublic-\"><b>Keyword Intent Intelligence using AnswerThePublic<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019ve praised AnswerThePublic before and <\/span><i><span style=\"font-weight: 400;\">everyone in this space does <\/span><\/i><span style=\"font-weight: 400;\">because it\u2019s simple, (mostly) free to use and gets the job done quickly, no questions asked.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What you do is go to ANSWERTHEPUBLIC.COM and in the immediate FIELD right in the bottom center of the website, you enter your keyword.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-1.jpg\" alt=\"Answer The Public How to Use (Step 1) \" class=\"wp-image-30720\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Once this is done, simply press the \u201csearch\u201d button and wait for the magic to happen.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-2.jpg\" alt=\"Answer The Public How to Use (Step 2) \" class=\"wp-image-30721\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">What you\u2019ll receive is a visual representation of data related to direct questions and queries people have related to your keyword.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In some cases, there\u2019s more queries and data, in other cases, it\u2019s just a handful of terms.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In my case, the tool was sprawling out with different queries related to the \u201cget free Instagram followers\u201d term.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You will receive a couple of category boxes with data related to questions, prepositions, firms and more.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-3.jpg\" alt=\"Search Intent Data Example \" class=\"wp-image-30722\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you receive the data, it\u2019s time to analyze.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To do this, click the \u201cData\u201d button so that you can go through the terms more easily. (Although, you can stick to the visual style if you prefer)&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-4.jpg\" alt=\"Answer The Public How to Use (Step 3) \" class=\"wp-image-30723\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Do note that you\u2019ll have to do that for every single category box.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-GIF-1.gif\" alt=\"Visual Data Showcasing Search and Keyword Intent Visual Data (GIF) \" class=\"wp-image-31238\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">When you do, you\u2019ll be able to go through the terms more easily.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These will give you a better representation of the search queries of the audience, which will help us understand the keyword intent better.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take a note of everything that confirms or denies your initial presumption and take notes.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure to also pick out the terms and queries that you don\u2019t understand.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In my case, I was a bit surprised by the number of people who are looking for <\/span><i><span style=\"font-weight: 400;\">arguably <\/span><\/i><span style=\"font-weight: 400;\">illegitimate ways.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-7-1024x310.png\" alt=\"Example of People Search Queries and Questions \" class=\"wp-image-30727\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">What piqued my interest was that people seem to be looking for specific apps, specific <\/span><i><span style=\"font-weight: 400;\">arguably shady <\/span><\/i><span style=\"font-weight: 400;\">companies and ways in which you can get followers with comments, by watching videos without human verification and without doing surveys or logging in to your account.&nbsp;<\/span><\/p>\n\n\n\n<p><b>ANALYZING THE DATA&nbsp;<\/b> <span style=\"font-weight: 400;\">Now, while an initial oversight is good, we must also have more exact data. To do this, click the \u201cDownload CVS\u201d button, located in the header section of the menu.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-9-1024x472.png\" alt=\"Using Answer the Public to find a Customer's Search Intent (Step 5)\" class=\"wp-image-30728\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once your file is downloaded, I would recommend uploading it in Google Drive and opening it via Google Sheets, ALTHOUGH you can use any EXCEL-Type software that deals with sheets and data.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you open it up, you\u2019ll see something looking like this.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-8-1024x604.png\" alt=\"Keyword Intent Data Example with Google Spreadsheets \" class=\"wp-image-30730\"\/><\/figure><\/div>\n\n\n\n<p> <span style=\"font-weight: 400;\">Now it\u2019s time for the painstaking part. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">(<\/span><i><span style=\"font-weight: 400;\">It should be done quickly and take you no more than a minute)&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Go through every single query and in a separate column mark whether the query FITS with your content strategy or whether it doesn\u2019t.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mark \u201cx\u201d next to the queries that DON\u2019T MATCH your content strategy and \u201cv\u201d next to the ones that do.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-GIF-3-1.gif\" alt=\"Active showcase of Data related to Customer Search and Keyword Intent Check \" class=\"wp-image-31236\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In the same gif, on another cell write the following formula.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">= COUNTIF( YOURRANGE; \u201cx\u201d)&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Where YOURRANGE should be the range of cells, which you\u2019ve used to mark whether the value fits or not.&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This will basically tell Google Sheets to find EVERY time \u201cx\u201d is mentioned in the range.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-11.png\" alt=\"Google Spreadsheets CountIf Formula \" class=\"wp-image-30731\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">On another cell, write the same formula, but for the value \u201cv\u201d for true.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">= COUNTIF( YOURRANGE; \u201cv\u201d)&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now take the two values and divide the value you get for \u201cv\u201d divided by the value you get for \u201cx\u201d and multiply it by a hundred.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The resulting number will show you the <\/span><b>PERCENT OF KEYWORD SEARCH QUERY INTENT <\/b><span style=\"font-weight: 400;\">that matches with your content strategy. <\/span><i><span style=\"font-weight: 400;\">Based on the data and results from AnswerThePublic tool.&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><b>In my case, it\u2019s an extremely low 15% match score.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Usually, you would want to shoot for at least a 50-75% match.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I was quite surprised by the results. While I did EXPECT for there to be a few bad apples that searched for illegitimate ways, it turns out a lot of people are interested in getting Instagram followers for free in various ways (using coins, in return for surveys and watching videos, etc) \u2026&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Now, pretty much every growth marketer will tell you that these would be ILLEGITIMATE ways, which you shouldn\u2019t do. But that\u2019s not the topic at hand.&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Currently, we want to understand WHAT PEOPLE WANT and in turn, see whether it MATCHES with what we provide.&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this case, I was slightly disappointed in humanity, but our keyword identity search is not over yet. Let\u2019s continue our journey down the rabbit hole with this keyword term.&nbsp;&nbsp;<\/span> &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-trends-and-industry-intelligence-via-shareit-\"><b>Trends and Industry Intelligence via ShareIt<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another awesome tool pretty much every content specialist is familiar with is SHAREIT. Made by SocialPilot, it\u2019s completely free to use and gives you an oversight of current trending topics and influencers related to a search term.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/shareit.socialpilot.co\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/shareit.socialpilot.co\/<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ll be greeted with a clean UX design with a SEARCH BAR right in the middle. By now, you should know the procedure. Simply enter your search term and click \u201cSearch\u201d to get the needed results.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-GIF-4-1.gif\" alt=\"Typing a Search Query Question in ShareIt to Get Intent of the User \" class=\"wp-image-31234\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In my case, the search was to no avail. I received only one result as an \u201cinfluencer\u201d in the space, which was an account with a title related to making money online. It seems<\/span><i><span style=\"font-weight: 400;\">&nbsp;to be of the shady type.&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To proceed, I did try with the shorter \u201cfree Instagram followers\u201d term, which did bring up one result.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The result seemed fairly legitimate and did outline a few tried-and-true tactics, such as giveaway for likes, but as a whole, my results weren\u2019t that insightful.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-10-1024x252.png\" alt=\"ShareIt Search Intent Result \" class=\"wp-image-30733\"\/><\/figure><\/div>\n\n\n\n<p><i><span style=\"font-weight: 400;\">This will probably be different in your case and ShareIt can bring up a ton of Twitter influencers, which might help you understand your industry and the search term far better.&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But now, considering we have our first great insights, we must proceed with the longtail keyword intent check directly on Google.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And don\u2019t worry, I\u2019ll make sure to explain everything about intent modifiers on the way.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-google-rank-keyword-intent-research-via-google-search-results%C2%A0-\"><b>Google Rank Keyword Intent Research via Google Search Results\u00a0<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As mentioned in the beginning, Google is the best place to gain insights on the specificity of items the audience wants to find.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It will also help streamline your SEO content writing process by providing you with better long-tail keywords and ideas for what to include in your article.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now it\u2019s time for a bit more manual labor. However, once you get the gist of it, you\u2019ll be able to do this much quicker.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">PLUS, I promise you \u2026 the analysis is WORTH it for your long-term content strategy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Open up a new Google Sheet and create a simple table with two columns.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-14.png\" alt=\"Keyword Intent SpreadSheet \" class=\"wp-image-30734\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, go to Google, type in your keyword phrase to receive the <\/span><i><span style=\"font-weight: 400;\">Autofill <\/span><\/i><span style=\"font-weight: 400;\">results. (<\/span><i><span style=\"font-weight: 400;\">You can alternatively use a tool to get those results, which I\u2019ve explained in my <a href=\"http:\/\/bamf.lovelacecreative.co\/keyword-research-tool-free\/\" rel=\"nofollow noopener\" target=\"_blank\">keyword research tool piece<\/a>, but I\u2019ve decided to do this manually for this article for simplicity and ease of understanding)&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Autofill results should show up automatically and look something like this.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-13.png\" alt=\"Keyword Term Google Search Results Example \" class=\"wp-image-30735\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you do, transfer those search queries to your sheet. We do this, because to get a more precise number on the percent of search intent that matches with our content strategy, we would need to go through the ten most popular autofill terms.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-16.png\" alt=\"Keyword Intent Results Typed into Google Spreadsheet (Example) \" class=\"wp-image-30736\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Immediately write \u201c0\u201d in the \u201cFits with Content Purpose\u201d column, next to the terms that DON\u2019T fit your content strategy at all.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-18.png\" alt=\"Keyword Intent Search Result Analysis (Example, 2)\" class=\"wp-image-30738\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, we need to take a look at the search queries that fit.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-17.png\" alt=\"Keyword Intent Results Typed into Google Spreadsheet (Analysis) \" class=\"wp-image-30737\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In my case, there were three, but in your case, they should be more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These will be the search queries we\u2019ll be typing into Google next.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Type each query into Google and look for a TOP 10 RANKED result that FITS your content strategy.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-19.png\" alt=\"Example of a Google Search Result that fits the Keyword Intent of the Search \" class=\"wp-image-30739\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Each time you encounter such a result add 1 to the column of the corresponding query.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Repeat the process for all queries.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you are done, it\u2019s time to calculate your KEYWORD INTENT MATCH percentage for the top google results related to your keyword.<\/span> <span style=\"font-weight: 400;\">To do this, add a \u201cTOTAL\u201d to sum up the numbers.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-20.png\" alt=\"Calculating Keyword Intent \" class=\"wp-image-30740\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Add a \u201cPERCENTAGE\u201d and divide the \u201cTotal\u201d by 100. (100 would be a maxim match, of 10 keywords having 10 ranked pages)&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Keyword-Intent-Screenshot-21.png\" alt=\"Calculate Keyword Intent Percentage (Guide) \" class=\"wp-image-30741\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Conveniently, due to the way numbers work, that\u2019s your end percentage.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In my case, the KEYWORD INTENT MATCH from the Google Page Ranks is 14%.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-understanding-your-keyword-intent-match-results-\"><b>Understanding Your Keyword Intent Match Results&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The way you decide to choose a keyword to target for your SEO efforts is complex in nature.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s a combination of competitiveness, traffic and a bunch of other factors that are usually provided to you by the SEO tool you are using.&nbsp;<\/span><\/p>\n\n\n\n<p><b>HOWEVER, <\/b><span style=\"font-weight: 400;\">I\u2019ve just given you the THIRD most important factor that you should ALWAYS include in your consideration. From now on, I hope that all SEO specialists and content strategists add this to their reports.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cKEYWORD INTENT MATCH\u201d&nbsp;<\/span> <span style=\"font-weight: 400;\">It allows you to understand what your audience wants, whether it fits with your content strategy, business goals and the content you want to provide.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s a simple number, it mostly requires a bit of manual research and work, but it allows you to be certain that your CONTENT efforts will be efficient, effective and will be able to target THE RIGHT audience and people.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On the surface, a lot of <\/span><b>keywords <\/b><span style=\"font-weight: 400;\">can match your \u201caudience persona\u201d profile.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, excitement about the \u201ctraffic\u201d a keyword receives and the \u201clow competitiveness\u201d shouldn\u2019t overwhelm you. Your GUT feeling that <\/span><i><span style=\"font-weight: 400;\">IT JUST FITS <\/span><\/i><span style=\"font-weight: 400;\">might be wrong.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why, you ALWAYS need to do your due diligence and calculate your Keyword Intent Match score before making a decision.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In my case, the numbers ended up like this.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Audience Intelligence Research (<\/b><span style=\"font-weight: 400;\">via AnswerThePublic) &#8211; 15% KIM&nbsp;<\/span><\/p>\n\n\n\n<p><b>Google Rank Keyword Intent Score <\/b><span style=\"font-weight: 400;\">(via Google Autofill Analysis) &#8211; 14% KIM&nbsp;<\/span><\/p>\n\n\n\n<p><b>AVERAGE: <\/b><span style=\"font-weight: 400;\">14.5% <\/span><span style=\"font-weight: 400;\">Keyword Intent Match&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">What does this tells me?&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That regardless of the quality of my content, the image alt tags, the backlinks and everything in between, EVEN IF I rank for this keyword, I\u2019ll receive a high rate of bounce backs, low audience retention scores and ultimately, traffic that I might not necessarily want, resulting in low conversion rates.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-using-the-keyword-intent-match-score-system-and-process-\"><b>Using the Keyword Intent Match Score System and Process<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I usually do this analysis when I\u2019m selecting the keywords I want to target for a particular period of time.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on the business you have, the consistency of your blog and the push you want to make for keyword ranking, you might do this once every month, twice a month or even once every six months.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It all depends on your bigger content strategy.&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">BUT even if you DON\u2019T have a more coherent content strategy in place, <\/span><\/i><b>when making <\/b><span style=\"font-weight: 400;\">a decision to target a certain keyword for ranking, remember that YOUR GUT feeling might not always be right.&nbsp;<\/span><\/p>\n\n\n\n<p><b>PRO TIP! <\/b><span style=\"font-weight: 400;\">If you are an SEO Service provider, a Content Specialist or a Growth Hacking Agency, make sure to include this in your Content Strategy report. <\/span><i><span style=\"font-weight: 400;\">CLIENTS <\/span><\/i><span style=\"font-weight: 400;\">will love the result and you won\u2019t have to deal with explanations that you \u201cthink\u201d this keyword fits their strategy. CLIENTS LOVE EXACT numbers in your analysis and strategy reports.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-why-is-a-keyword-intent-and-search-analysis-so-important-for-your-seo%C2%A0-\"><b>Why is a Keyword Intent (and Search) Analysis so important for your SEO?\u00a0<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you haven\u2019t realized already, WITHOUT doing a keyword intent analysis prior, you might end up with vanity <\/span><i><span style=\"font-weight: 400;\">ranking <\/span><\/i><span style=\"font-weight: 400;\">targets that you\u2019ll never hit.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This can hurt your SEO service business, your clients, or your own business, if you are someone who does his own search engine optimization.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, just <\/span><i><span style=\"font-weight: 400;\">copy-pasting <\/span><\/i><span style=\"font-weight: 400;\">keywords that <\/span><i><span style=\"font-weight: 400;\">your SEO <\/span><\/i><span style=\"font-weight: 400;\">tool tells you to target is not WHY these tools are there in the first place.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The TOOLS give you the DATA to help you to ANALYZE it and make BETTER decisions for your business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In my case, the results are obvious.&nbsp;<\/span> <span style=\"font-weight: 400;\">An average KEYWORD INTENT MATCH of just 15% tells me that <\/span><i><span style=\"font-weight: 400;\">shooting for this <\/span><\/i><span style=\"font-weight: 400;\">keyword is not only <\/span><i><span style=\"font-weight: 400;\">UNREALISTIC <\/span><\/i><span style=\"font-weight: 400;\">due to the type of content I pursue, but WON\u2019T get me the CUSTOMERS for my business that I need.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So at first glance, having the keyword suggested by Ahrefs as \u201cget free Instagram followers\u201d and <\/span><i><span style=\"font-weight: 400;\">gut-feelingly <\/span><\/i><span style=\"font-weight: 400;\">saying \u201cyeah, I know quite a few legitimate hacks, why not rank for them?\u201d \u2026 might have hurt my business in the long run.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-conclusion-\"><span style=\"font-weight: 400;\">Conclusion&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Keyword intent and the subsequent analysis is best done at the beginning of your content strategy journey. However, if up until now you\u2019ve had SEO experts who were worried only about the traffic and ranks and not about your business, it wouldn\u2019t hurt to update your strategy at any given time.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, as far as my experience goes, keyword and SEO analysis is a process that goes best when combined with a healthy dose of consistency.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Understanding the intent behind a search query will allow you to realize the potential of your content better.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s as simple as that\u2026&nbsp;<\/span> <span style=\"font-weight: 400;\">&#8230;and THIS truly is BY FAR the biggest SEO mistake I\u2019ve seen people make.&nbsp;&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword Intent is the perceived purpose of a search query. It answers why the keyword has been typed into a search engine by a potential customer. But how does this affect your business? That&#8217;s what we are here to find out. Let&#8217;s discuss search and keyword intent more in-depth. <\/p>\n","protected":false},"author":5,"featured_media":31027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[112],"tags":[3166,3165,276,290,3167],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/Copy-of-BAMF-blog-post-featured-images-1000x600-3.png","author_info":{"display_name":"Houston","author_link":"https:\/\/bamf.com\/author\/houston\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/30717"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=30717"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/30717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/31027"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=30717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=30717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=30717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}