{"id":30767,"date":"2020-06-24T11:04:37","date_gmt":"2020-06-24T18:04:37","guid":{"rendered":"https:\/\/bamf.com\/?p=30767"},"modified":"2020-06-25T11:30:10","modified_gmt":"2020-06-25T18:30:10","slug":"saas-call-to-action-examples-analysis","status":"publish","type":"post","link":"https:\/\/bamf.com\/saas-call-to-action-examples-analysis\/","title":{"rendered":"8 SaaS Call to Actions to Skyrocket User Growth in 2020"},"content":{"rendered":"
In uncertain times and shifting marketing tactics, there\u2019s certainty in one thing. You\u2019ve clicked a CALL TO ACTION button at least once. <\/span><\/p>\n Have you ever signed up to Facebook, Google or Netflix? <\/span><\/p>\n Maybe you\u2019ve downloaded a business checklist by entering your email address on your favorite startup blog site. <\/span><\/p>\n Neatly designed pop-ups, landing pages and email campaigns all have one purpose – to make you click on a button and proceed with a certain action. <\/span><\/p>\n And the portion that is designed to make you sign up, buy or proceed down the funnel is called a CTA. <\/span><\/p>\n It comes in various forms, shapes and sizes. <\/span><\/p>\n <\/p>\n Now, you should ALREADY be familiar with this. As a business owner, a growth marketer or anyone in between, you are probably familiar with the terminology. <\/span><\/p>\n Even more, if you own a SaaS business, you will usually know the ins and outs of the bigger marketing strategy.<\/span><\/p>\n I\u2019ve heard quite a few entrepreneurs rave about the perceived complexity and their own implementation of the freemium or free trial business model. <\/span><\/p>\n But one thing I know Software as a Service owners entrepreneurs don\u2019t get is the specificity of the TACTICS of the CTA and why they work. <\/span><\/p>\n Chances are you already have a few CTAs on your website. You know how they work. <\/span><\/p>\n People visit your website or blog and you use design and content to drive them to click a button that basically translates to revenue. It\u2019s simple user acquisition, placed on top of the funnel found in your owned media space. <\/span><\/p>\n The sentence alone should serve as the BIGGEST reminder of why CTAs should be ON TOP of your list of priorities as a business owner. <\/span><\/p>\n It\u2019s the SINGLE most important breaking point. <\/span><\/p>\n REGARDLESS of ALL the FEATURES in the world, the pricing pages, the signup resources and ANYTHING in between, if your CTA doesn\u2019t work, everything else doesn\u2019t matter. <\/span><\/p>\n But, as you are probably aware, it\u2019s also the easiest thing to fix. Let\u2019s start with the basics. <\/span><\/p>\n There\u2019s two common ways people implement call to action buttons. <\/span><\/p>\n Both of those ways are wrong. It\u2019s simple. <\/span><\/p>\n The more time you spend on your strategy and internal testing, the LESS time you spend on implementation and testing. <\/span><\/p>\n You can spend days, weeks, or even months (I\u2019ve experienced this, don\u2019t ask) on strategizing. <\/span><\/p>\n However, even if you build out and implement what you THINK is the PERFECT call to action, chances are the results will differ from your expectancy. <\/span><\/p>\n The BEST way to build out a call to action is to select an idea that would fit and implement it. This will allow you to start A\/B testing early and help you develop an optimization work-flow. <\/span><\/p>\n NOTE! Implement a Call-to-Action quickly and start testing. The perfect CALL TO ACTION isn\u2019t created in a day. It takes months of strategic optimization. <\/span><\/p>\n But that\u2019s what GROWTH HACKING is all about. Implementing novel ideas, trying out different tactics and optimizing your way to success. Without implementation you simply WON\u2019T GET ANY results. <\/span><\/p>\n That\u2019s why you should aim to find an idea you like, run it past a strategist, and implement it. <\/span><\/p>\n NOW, if you don\u2019t have a bunch of growth marketing strategists to ask whether the idea you have fits your business, don\u2019t worry. I DO! <\/span>[Learn more about how you can and whether you qualify to join our BA Marketers and Founders Facebook group here.] <\/span><\/a><\/p>\n And I\u2019m here to take the hard work out of the equation with this blog post. <\/span><\/p>\n And I\u2019m here to take the hard work out of the equation and help you UNDERSTAND and implement the best CTA tactics for SaaS startups that I know. <\/span><\/p>\n Let\u2019s start with the plan. <\/span><\/p>\n So here\u2019s the simple, 5-step process to build a tactical CTA for your business <\/span><\/p>\nWhy tactic-driven CTAs matter for B2B SaaS Startups? <\/b><\/h3>\n
\n
How to (properly) implement a CTA button for a SaaS business? <\/b><\/h2>\n
\n
The Process of Making a Tactical CTA <\/b><\/h3>\n
STEP 1 – Find an inspirational idea that is proven to work <\/b><\/h4>\n