{"id":30770,"date":"2020-06-25T11:34:18","date_gmt":"2020-06-25T18:34:18","guid":{"rendered":"https:\/\/bamf.com\/?p=30770"},"modified":"2022-01-12T08:42:18","modified_gmt":"2022-01-12T15:42:18","slug":"youtube-video-marketing-strategy-tips","status":"publish","type":"post","link":"https:\/\/bamf.com\/youtube-video-marketing-strategy-tips\/","title":{"rendered":"How to Build a YouTube Video Marketing Strategy (Brand Guide)"},"content":{"rendered":"\n
Video marketing is an effective way to promote the product and services of your business. <\/span><\/p>\n\n\n\n As part of an integrated marketing plan, effective use of videos can help your business reach new audiences, educate them, and help increase the engagement of your digital channels.\u00a0<\/span><\/p>\n\n\n\n The use of video marketing at the forefront of a business strategy is also quickly becoming a trend. <\/span><\/p>\n\n\n\n Dollar Shave Club, NordVPN, GetQuip, and many others are building successful startups on the foundation of YouTube marketing. <\/span><\/p>\n\n\n\n What’s interesting about them? <\/em><\/p>\n\n\n\n All of those businesses have actively pursued Partnerships with YouTube influencers, instead of building their own channels. <\/span><\/p>\n\n\n\n Now, going more in-depth about the intricacies of influencer partnerships is something that we\u2019ll tackle later down the line. <\/span><\/p>\n\n\n\n Make sure you join the BAMF Facebook Group<\/a> or sign up for the BAMF newsletter to get notified when it comes out. <\/span><\/em><\/p>\n\n\n\n And I\u2019ve already shared how to kickstart your <\/span>YouTube SEO efforts<\/span><\/a> for an effective tactical video push on the platform. <\/span><\/p>\n\n\n\n So with this article, I would instead focus more on where to start with your video marketing strategy, specifically on YouTube, and how to effectively use video tactics to boost the growth of your business. <\/span><\/p>\n\n\n Now, there are quite a few of you that will ask me this question. <\/span><\/p>\n\n\n\n Is YouTube Effective for Marketing? <\/strong><\/p>\n\n\n\n And my answer is YES.<\/p>\n\n\n\n In fact, let’s take a look at the data.<\/p>\n\n\n\n There are dozens of data-backed reasons why YouTube is effective for marketing.\u00a0\u00a0<\/span><\/p>\n\n\n\n Just by checking a quick snapshot of YouTube’s use in the US and around the world, we can already note the potential.<\/p>\n\n\n\n And the above are just a handful of helpful stats. There’s a ton more analytics that YouTube is growing and that its growth doesn’t seem to be slowing down any time soon.<\/p>\n\n\n\n In fact, YouTube is the MOST popular online platform among U.S. adults in 2019. <\/span><\/p>\n\n\n\nYouTube Statistics and Data (for 2020) <\/b><\/h3>\n\n\n\n