{"id":30835,"date":"2020-06-26T12:54:37","date_gmt":"2020-06-26T19:54:37","guid":{"rendered":"https:\/\/bamf.com\/?p=30835"},"modified":"2020-06-26T12:55:37","modified_gmt":"2020-06-26T19:55:37","slug":"email-verifier-tools-2020","status":"publish","type":"post","link":"https:\/\/bamf.com\/email-verifier-tools-2020\/","title":{"rendered":"The Top Email Verifier Tools of 2020 (and How To Use Them)"},"content":{"rendered":"\n
Have you ever tried to send an email to a client only to receive a reply that the email is not valid?<\/p>\n\n\n\n
Maybe you’ve recently sent a campaign with abysmally small open results?<\/p>\n\n\n\n
Email verifiers are built to prevent these type of situations.<\/p>\n\n\n\n
They help you validate whether an email address (or a list of emails) is correct, helping you ensure that you don’t get bounces on your emails.<\/p>\n\n\n\n
But before we go in my personal selection of growth hacking email verifier tools, let’s check the most common questions you might have about the topic. <\/p>\n\n\n
An Email Verifier or email verification tool is a software or an online service that allows entrepreneurs, marketers, and founders to verify whether an Email address is legitimate and valid.<\/p>\n\n\n\n
People can often mistakenly give you invalid emails or you can find yourself in a situation with a list of leads from an untrusted source or you’ve found an email from publically available data and want to check whether an email is valid.<\/p>\n\n\n\n
In all of the listed cases, you will need to use a tool that tells you whether the email address of list of leads is legitimate and valid.<\/p>\n\n\n\n
Of course, there are also other reasons that you might use it.<\/p>\n\n\n\n
There’s an array of reasons why you might need to verify the email of someone, but the most common one is that their old one doesn’t work.<\/p>\n\n\n\n
Now, if you want to contact this person, you often can try and verify whether your presumption of what the new email is correct.<\/p>\n\n\n\n
So, that’s one of the main reasons why email verifier tools exist.<\/p>\n\n\n\n
They allow you to check whether an email you think is valid is actually valid, before trying to send a message to the provider.<\/p>\n\n\n\n
Now, in some cases you might want to check JUST one email. Let’s say you’ve spoken to an CEO of a company, they’ve given you a business card, but you’ve lost it somewhere. What do you do? Why not check whether the email you think <\/em>is right is actually right.<\/p>\n\n\n\n That’s a perfectly fine use case of an Email Verifying tool.<\/p>\n\n\n\n However, <\/strong>as mentioned in MOST cases, Email verifiers are used for full lists of leads to ensure that they are right.<\/p>\n\n\n\n To distinguish between the two, people often refer to the tools that are specifically tailored to check lists as “bulk” email verifiers, noting on the fact that the tool can check “bulk” amounts of email addresses at once.<\/p>\n\n\n\n That’s pretty much it. Nothing THAT special. Right?<\/p>\n\n\n\n Well, most BULK email verification tools are more sophisticated in various aspects.<\/p>\n\n\n\n The latter option is what most enterprise-level businesses can’t go without, as it allows them to directly integrate the use of the tool in their existing data management systems in the way that will fit their business needs the most.<\/p>\n\n\n\n There are multiple reasons why we, as marketers need to use email verifiers. However, the most important reason is that you are able to retain your technical reputation as a sender.<\/p>\n\n\n\n More often than not, you have a list of available emails (of leads) and want to send them a new email.<\/p>\n\n\n\n However, people delete and change their emails more often than you’d realize.<\/p>\n\n\n\n Especially in the B2B world, people can change domains (when rebranding) or transition from an Email service to a Domain-based email service or simply change their email from their first name to their last name, because of personal preference.<\/p>\n\n\n\n Furthermore, as employees change, their professional emails also change. The emails of old employees are often quickly removed and if you have one on the list, guess what?<\/p>\n\n\n\n That’s right. Email service providers, such as Google, can mark you <\/em>as the sender to the now invalid <\/em>email, as an illegitimate or spam sender.<\/p>\n\n\n\n And guess what they’ll do?<\/p>\n\n\n\n That’s right. ALL Emails sent to ALL of your LEGITIMATE leads can be thrown in the SPAM folder.<\/p>\n\n\n\n And with almost everyone AVOIDING checking their spam folder and 45.3% https:\/\/dataprot.net\/statistics\/spam-statistics\/ of all Emails being SPAM, good luck getting noticed.<\/p>\n\n\n\n Emailing a list of leads is a prominent cold user acquisition technique, especially in the B2B space.<\/p>\n\n\n\n However, ruining your reputation as a sender can LITERARY ruin your business.<\/p>\n\n\n\n That’s why, among other factors, being able to verify the bulk lists of old and new emails that you have is extremely important.<\/p>\n\n\n\n In fact, <\/strong>if you are a marketer and you are reading this right now, I would suggest GOING to your Email List right now and verifying it to avoid any issues in the future.<\/p>\n\n\n\n Of course, be sure to read through the article to know how to do that, I’ll explain in just a minute.<\/p>\n\n\n\n Yes and no.<\/p>\n\n\n\n Now, there are a wide array of black hat, white hat and gray hat marketing tactics, when it comes to email.<\/p>\n\n\n\n Depending on your location, the current changes in the industry, it might be OK for you to gather and mass-send emails to manually generated lists.<\/p>\n\n\n\n However, in some cases, it isn’t.<\/p>\n\n\n\n In the B2B world, it’s often a common practice for people to actively publish their contact information and some businesses even have spaces for marketing emails.<\/p>\n\n\n\n In other cases, there are ways to get emails of your close friends that you want to mass-invite to some awesome event you are planning.<\/p>\n\n\n\n For example, I have an article on how to get the emails of your Facebook friends<\/a>.<\/p>\n\n\n\n However, I’m just a marketer and you should do everything at your own precaution.<\/p>\n\n\n\n This article is a great read for the most common practices when gathering your list of leads<\/a>. <\/em><\/p>\n\n\n\n However, I do advise you to check in with any legal counsel you have access to, especially with the current changes in the digital marketing industry.<\/p>\n\n\n\n Now, presuming you’ve gathered everything in a perfectly legit manner, you might think that your email list is ok. <\/em><\/p>\n\n\n\n However, as mentioned, email lists often have inactive and invalid email addresses in them.<\/p>\n\n\n\n With more than thousands of leads at a time, having a small percentage of your list be invalid can truly ruin your reputation as a sender.<\/p>\n\n\n\n And as mentioned, this can hurt your business.<\/p>\n\n\n\n So, <\/strong>once you get the list, it’s best to use an email verifier to ensure that the addresses are completely valid before sending your introductory email.<\/p>\n\n\n\n So you can’t necessarily GET new leads with an EMail verifier tool, but it is a great way to verify your existing list of leads with this type of software or a service that is available online.<\/p>\n\n\n\n There are various technical aspects of email verifies that make the tools as powerful as they are.<\/p>\n\n\n\n Usually, a well-developed email verifier would go through a number of steps to ensure that the email address is correct.<\/p>\n\n\n\n In short, the software tools that verify an email with an EHLO, send a command to the email server to identify itself. This is a step that is usually performed by email service at the starting process of sending an email. Thus, once the server of the recipient is verified, the tool knows that the email address is able to receive messages, without notifying or sending a message to the actual email recipient.<\/p>\n\n\n\n That’s the base and core of how these email verifying tools work.<\/p>\n\n\n\n Now<\/em> that you have a general overview of everything related to the set of tools and how they work, let’s talk about the best tools in the business and the ones that I consider to be perfect for marketers, founders and entrepreneurs alike.<\/p>\n\n\n\n As Email Lists degrade at a level of 22.5% each year, according to Hubspot<\/a>, it’s easy to note why having the right email verifier for your business is crucial.<\/p>\n\n\n\n To help you out on your marketing journey, I’ve decided to share a list of the best email verification tools for 2020, alongside a few reasons on why I would consider some tools to be better than others for particular cases.<\/p>\n\n\n\n Let’s check the list.<\/p>\n\n\n\nWhy Do Marketers need an Email Verifier? <\/strong><\/h3>\n\n\n\n
Do Marketers use Bulk Email Verifiers to Get New Leads? <\/strong><\/h3>\n\n\n\n
How does an Email Verifier Work? <\/strong><\/h2>\n\n\n\n
What is the best E-Mail Verifier Tool of 2020? <\/strong><\/h2>\n\n\n\n
Hunter.io (A personal recommendation)<\/h3>\n\n\n\n