Tired of using blog posts to generate a retargeting audience?\u00a0<\/span>Looking for a growing media channel to jump into? Why not try Facebook Video?<\/span><\/p>\n People watch over <\/span>100 million hours of Facebook<\/span><\/a> video every day. And <\/span>according to <\/span>Adobe<\/span><\/a>, shoppers that view videos are 1.8 X more likely to purchase than non-viewers. Even with many benefits,, Facebook video is still in its early stages.<\/span><\/p>\n You can either boost a Fan Page Post or create a video ad in Ads Manager. After your video receives views, you can create a \u201cVideo Engagement Custom Audience\u201d based on the length of time people watch your videos. <\/span><\/p>\n It gets better – you can create \u201cLookalike Audiences\u201d based on the demographics of these engaged viewers. This is especially useful for new companies looking to build a quick lookalike audience. With the average cost per video view between $.01-$.06 cents, it costs far less to build a retargeting audience than promoting a post. <\/span><\/p>\n Why isn\u2019t every marketer using Facebook video? There\u2019s a higher barrier to entry than creating a basic image Facebook Ad.<\/span><\/p>\n You need video equipment, video editing skills, confidence in front of the camera, comfortability with Facebook Ads, and an excellent script. Don\u2019t feel overwhelmed. You can use beginner video editing software including Camtasia or Screenflow, and an iPhone camera to produce a high-quality video.<\/span><\/p>\n Know that Facebook video ads won\u2019t play any sound unless clicked. In turn, your first ten seconds of the video need to focus on getting the viewer to play the video. Or, you can tell a story that doesn\u2019t need sound. The best videos balance both, especially within the first fifteen seconds.<\/span><\/p>\n Since the viewer may watch the video without pressing play, use text overlays to highlight important aspects and present a call-to-action (i.e. \u201cClick Play to Listen Now\u201d). Facebook will include text overlays for you with \u201cAdd Captions,\u201d but it\u2019s not always perfect. The text may come out wrong or be too much for the viewer to digest.<\/span><\/p>\n The more you<\/span> show <\/span><\/i>how to do something funny, educational, or remarkable, the more of your video people will watch. As a result, the more Likes, Reactions, and shares you\u2019ll receive. Before you publish your video, you should always ask yourself if people will share it. Facebook will provide your video with cheaper views if it\u2019s getting shared. <\/span><\/p>\n Ideally, your script outline will have these five components:<\/span><\/p>\n The strategy is similar to a shorter video except the video is packed with more value. You don\u2019t need everyone to watch the entire video. If only 5% of viewers watch 100% of the video, then it could still be a big win for you. <\/span><\/p>\n When it comes to further testing including picking an objective whether Video Views or Website Conversions, you\u2019ll likely see a significant swing in cost. The cost per view for Website Conversions will almost always be higher than when optimizing for Video Views, but they\u2019re more likely to convert.<\/span><\/p>\n After you know the type of video you want to upload and how you want to optimize it, then you need to write the copy. For short copy (user doesn\u2019t have to click \u201cSee More\u201d to read all of it), the first sentence should focus on getting the viewer to click play and the second on getting the viewer to click through to the landing page.<\/span><\/p>\n For the longer copy, it should first encourage them to click play, then focus on explaining the benefits of the video. Last, it should concentrate on getting the viewer to click through to the landing page. In many cases, long copy returns a higher ROI than short copy and the quality of leads increase. Also, long copy increases the perceived value of your offer, especially if you include immediate benefits in it. <\/span><\/p>\n Here\u2019s an example long-form copy ad by <\/span>CEO of Snaptactix<\/span>, Jimmy Kim:<\/span><\/p>\n Look at the video ads your competitors use, then analyze how they structure their copy and test if it works for your product. If it doesn\u2019t, try testing placement (mobile vs. desktop), the length of copy, optimization (views vs. conversions), and call-to-actions. After enough testing, you\u2019ll hit a sweet spot for getting video views and conversions for cheap.<\/span><\/p>\n With Facebook video begin the most inexpensive way to build your retargeting audience, it makes for one of the best awareness tactics to implement today. There\u2019s no question to whether you should be running video ad campaigns, it should only be a matter of when.<\/span><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Using Facebook Video to Build a Retargeting ListHow does it work?<\/strong><\/h5>\n
![\"BAMF](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image2-7-1024x565.png\")
<\/p>\nWhat do you include in the video?<\/strong><\/h5>\n
![\"BAMF](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image1-8-1024x727.png\")
<\/p>\nHow do you structure your video script?<\/strong><\/h5>\n
\n<\/span>It depends on the content and length of the video. For most short videos (0:15-0:30 seconds), it should provide enough curiosity to incite the viewer to click through. I would provide a stunning fact or benefit, then tell them in order to find out more, they need to click.<\/span><\/p>\n\n
What about longer videos (0:30-2:00 min)?<\/strong><\/h5>\n
![\"BAMF](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image3-7-774x1024.png\")
<\/p>\nWhat\u2019s next?<\/strong><\/h5>\n
\nTired of using blog posts to generate a retargeting audience?\u00a0Looking for a growing media channel to jump into? Why not try Facebook Video?<\/p>\n","protected":false},"author":2,"featured_media":10395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[539,3382,3254,112,3256,114,3381,3385],"tags":[131,175,111],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/2019\/06\/image2-7.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/3120"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=3120"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/3120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/10395"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=3120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=3120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=3120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}