{"id":3149,"date":"2017-05-09T22:40:30","date_gmt":"2017-05-10T05:40:30","guid":{"rendered":"https:\/\/3.14.248.234\/?p=3149"},"modified":"2020-06-26T15:00:18","modified_gmt":"2020-06-26T22:00:18","slug":"automated-posting-scheduling-buffer-grum-2","status":"publish","type":"post","link":"https:\/\/bamf.com\/automated-posting-scheduling-buffer-grum-2\/","title":{"rendered":"Automated Posting & Scheduling with Buffer and Grum"},"content":{"rendered":"
Do you regularly produce content for different social channels? Are you in need of Automated Posting & Scheduling?<\/strong> If yes, then you should be using auto-posting and scheduling tools. You could use Monday morning to schedule out all your posts for the week and Friday afternoon to analyze the stats. Automated Posting is quite convenient nowadays! If you receive most of your leads through content creation whether text, image or video, then it\u2019s important to optimize your time distributing it. The less time you spend on posting content, the more you can create content resulting in more engagement, leads, and customers. The top two tools for posting content include Buffer<\/a> and Grum<\/a>. Buffer auto-posts content to Facebook (profile, fan pages, and groups), Twitter, LinkedIn, Google+, and Pinterest. The one downside is it only lets you set a reminder for Instagram posts. Grum is the complement to Buffer because it works with Instagram allowing you to schedule and publish using a desktop. With Buffer, you can schedule across almost all channels, but there\u2019s one slight issue. Buffer retains its branding on your Facebook posts. Notice the text in the image below reading, \u201cBuffer,\u201d located by the post\u2019s date. I\u2019m a stickler when it comes to people on Facebook knowing I automate my post scheduling. I think it takes away the authenticity from my posts. So, even though I knew people use it successfully with Facebook, I avoid incorporating it into that social media platform. Buffer\u2019s easy sharing comes with great analytics. In Buffer, each connected account has its own settings for personalized shortening and tracking. For example, if you share a link on Twitter and Facebook, then each time someone clicks the link, you\u2019ll have a separate analytics graph and Google Analytics report by social channel. For analytics, Buffer enables you to see click-through rates, content engagement (likes, shares, re-pins, and mentions), and compare metrics side-by-side. The side-by-side comparison can help you understand when your content performs best and whether you should be posting more. <\/p>\nThe Chrome Extension<\/strong><\/h5>\n