{"id":31741,"date":"2020-07-09T18:02:28","date_gmt":"2020-07-10T01:02:28","guid":{"rendered":"https:\/\/bamf.com\/?p=31741"},"modified":"2022-01-11T03:26:02","modified_gmt":"2022-01-11T10:26:02","slug":"email-acquisition-strategy","status":"publish","type":"post","link":"https:\/\/bamf.com\/email-acquisition-strategy\/","title":{"rendered":"Improve your Email Acquisition Strategy (8 Growth Tips)"},"content":{"rendered":"\n
Email marketers often have to deal with high email churn rates, low email open rates, and an array of metrics that show one thing – the leads you generate simply aren’t good. <\/p>\n\n\n\n
I can’t stress this enough. You NEED to have a decent email acquisition strategy BEFORE you start collecting leads. <\/p>\n\n\n\n
One question most business owners ask email marketers is how to get more emails in their list. <\/p>\n\n\n\n
That’s one of the biggest questions every business wants to answer. <\/p>\n\n\n\n
Whether you collect your emails at the awareness or interest stages of your growth marketing funnel<\/a>, you can ALWAYS boost your revenue in some way by having a bigger email list. <\/p>\n\n\n\n But most of the time to achieve the desired effect you need to consider the health and warmth of the leads your generate. <\/p>\n\n\n\n Are they actually interested in what you have to offer? <\/p>\n\n\n\n Will they open your emails out of interest? <\/p>\n\n\n\n You certainly don’t want to have the “spam” mark next to your name JUST because your leads don’t find the information you have to offer interesting or valuable. <\/p>\n\n\n\n That’s why I decided to share with you 8 quick ideas for improving your email acquisition strategy without breaking the bank. <\/p>\n\n\n The first step that MOST owners (and even some marketers) miss is setting a clear goal related to the purpose of the emails they want to collect. <\/p>\n\n\n\n The goal should be clear, concise and reflect the bigger movements within the company. <\/p>\n\n\n\n Let’s say you are just starting up. You get 10,000 emails<\/strong> from your email marketing campaign. What do you do with them? <\/p>\n\n\n\n Having an existing content marketing strategy will solve your problem. If you have timely, informative, and engaging content to share with your audience on a regular basis, too many leads is a must. <\/p>\n\n\n\n But if your sales team can’t handle more than 100 leads per week<\/strong>, then this might be a bottleneck<\/strong> for your business. <\/p>\n\n\n\n As crazy as it might seem … <\/p>\n\n\n\n Believe me, having TOO many warm leads can be a problem. <\/em><\/p>\n\n\n\n A lot of growth marketers might counter me and say … <\/p>\n\n\n\n “Hey, if the sales team is a bottleneck, fix that bottleneck.” <\/p>\n\n\n\n But, especially for startups, fixing ONE bottleneck, will only move that bottleneck further down the pipeline. <\/p>\n\n\n\n And you certainly don’t want to deal with constant frustrations and bottlenecks. <\/p>\n\n\n\n This will reflect poorly on your teams, leads, and existing customers. <\/strong><\/p>\n\n\n\n As NO ONE will receive proper treatment, appreciation, or satisfaction. <\/p>\n\n\n\n To solve this, you need to improve your goal. <\/p>\n\n\n Have a clear goal that is consistent with your current resources. <\/p>\n\n\n<\/div>\n\n\n To start your email acquisition strategy and lead generation efforts THE RIGHT WAY, you must first define your goal. <\/p>\n\n\n\n A properly defined goal will allow you to scale up and pay proper attention to the different cogs in your company as they move. <\/p>\n\n\n\n Start by taking a piece of paper (or open up a Google Docs file) and write down the answers to the following questions. <\/p>\n\n\n\n These are the three main questions that you need to answer prior to choosing the tactics for your email marketing if you want to keep your metrics in check. <\/p>\n\n\n\nTIP #1: Have a clear S.M.A.R.T. Goal <\/h2>\n\n\n\n
How to define your Email Acquisition Goal? <\/h3>\n\n\n\n