{"id":31983,"date":"2020-07-10T16:17:59","date_gmt":"2020-07-10T23:17:59","guid":{"rendered":"https:\/\/bamf.com\/?p=31983"},"modified":"2020-12-03T05:57:50","modified_gmt":"2020-12-03T12:57:50","slug":"linkedin-articles-vs-posts","status":"publish","type":"post","link":"https:\/\/bamf.com\/linkedin-articles-vs-posts\/","title":{"rendered":"How to reach your first 100K views on LinkedIn (Articles vs. Posts, Pods)"},"content":{"rendered":"\n
My first LinkedIn posts got a few hundreds views with just a few likes ????<\/p>\n\n\n\n
That was 5 years ago. <\/p>\n\n\n\n
Since then, I went from posting useless content people didn’t like, to getting 100k+ views with only one single post. <\/p>\n\n\n\n
And now I\u2019ll be super happy to share the tactics to reach your first 100K views in just a month. <\/p>\n\n\n\n
We’ll discuss the differences between articles and posts and dive deeper into what makes content go viral. <\/p>\n\n\n\n
It won\u2019t be easy, but if you find your target audience and start generating amazing posts on LinkedIn that people will love – you will own this game. <\/p>\n\n\n\n
But before jumping to the actual tips and strategies, let\u2019s step back and find out the reason why LinkedIn Content is so powerful. <\/p>\n\n\n
TikTok and LinkedIn are new social media wonders of the 2020s. <\/p>\n\n\n\n
And just as TikTok is the Instagram of the new generation and works pretty well for the B2C market, LinkedIn is the #1 social media platform for B2B and the professional world. <\/p>\n\n\n\n
And as every social media, the goal of LinkedIn is to show more ads and subsequently to earn more money. <\/p>\n\n\n\n
But the problem they have is \u2026 lack of cool content writers. <\/p>\n\n\n\n
For people to be engaged with a platform, you need to have amazing content that they would love and keep them on the platform. <\/p>\n\n\n\n
So if someone writes a nice post that engages people, the algorithms of LinkedIn will boost it on a bigger audience. <\/p>\n\n\n\n
This results in more people seeing the post -> liking it -> and scrolling the newsfeed more. <\/p>\n\n\n\n
As a result of it LinkedIn will show more ads. <\/p>\n\n\n\n
That\u2019s why you can get 2-3x more views than followers you have. <\/p>\n\n\n\n