- LinkedIn Keyword Research<\/a>
- Checking for Keyword Suggestions<\/a><\/li>
- Checking for Keyword Competition<\/a><\/li><\/ul><\/li>
- Optimizing Your LinkedIn For Search<\/a>
- Edit Intro<\/a><\/li>
- Summary<\/a><\/li>
- Links<\/a><\/li>
- Pulse Posts<\/a><\/li>
- Uploading Photos<\/a><\/li>
- An Example of a Typical LinkedIn Search<\/a><\/li><\/ul><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
LinkedIn Keyword Research<\/strong><\/h2>\n\n\n\n
Keyword research is often reliant on a lot of tools, but the problem with LinkedIn is that there aren’t any.<\/p>\n\n\n\n
So, how do we go about it?<\/p>\n\n\n\n
The old-fashioned way.<\/p>\n\n\n\n
Get on your LinkedIn profile and start typing up words on the search bar. Since their search is limited to hits that are on the platform itself, you can narrow down your keyword research.<\/p>\n\n\n\n
It’s not the most refined process and it doesn’t yield much, but their search engine results can tell you a lot about how they operate.<\/p>\n\n\n\n
Remember:<\/p>\n\n\n\n
Some information > no information.<\/p>\n\n\n\n
Checking for Keyword Suggestions<\/h3>\n\n\n\n
You can look for keyword suggestions using the autocomplete feature on LinkedIn’s search bar.<\/p>\n\n\n\n
Start by inputting a broad keyword and hitting space. You need to press space or else the search engine won’t suggest anything.<\/p>\n\n\n\n
Say instead of sticking in “marketing manager,” you start with marketing.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-autocomplete-1.png\")
<\/figure>\n\n\n\nNow, as you can see, the first suggestion is “marketing manager,” which we can assume is one of the most frequently searched terms with the word marketing the beginning.<\/p>\n\n\n\n
You can further refine this process by typing in your second word – say, “manager” – and hitting enter.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-autocomplete-2.png\")
<\/figure>\n\n\n\nYou can repeat this process with other keywords that you have in mind.<\/p>\n\n\n\n
Here’s the logic behind it.<\/p>\n\n\n\n
Search engines are designed for people’s ease of use in mind.<\/p>\n\n\n\n
If a lot of people constantly searching for a particular keyword string, it makes sense for a search engine to “suggest” it during a search.<\/p>\n\n\n\n
The machine knows that prioritizing the top suggestions, it makes a searcher’s life easier since people can get the results that they want with fewer steps.<\/p>\n\n\n\n
Even highly trained SEOs with the most sophisticated keyword research tools still pull up vanilla Google, YouTube, etc. search to check for keyword suggestions that use autocomplete.<\/p>\n\n\n\n
Why do we advise that you do this?<\/p>\n\n\n\n
What better way to find out what LinkedIn wants to suggest than from LinkedIn itself?<\/p>\n\n\n\n
Checking for Keyword Competition<\/h3>\n\n\n\n
The biggest issue with LinkedIn keyword research is the fact that you can’t pull up the keyword search volume (autocomplete doesn’t give you exact numbers), but you can use their search to find out the number of search results for a given keyword.<\/p>\n\n\n\n
This can help you determine the difficulty of the keyword that you are trying to rank for.<\/p>\n\n\n\n
The more search results there are, the more difficult it is to rank for that particular keyword.<\/p>\n\n\n\n
Let’s start.<\/p>\n\n\n\n
Go up to the search bar on your feed and click on “People”.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Now type in a keyword, in this case, we’ll use “head of growth” as an example. Hit enter.<\/p>\n\n\n\n
<\/figure>\n\n\n\n
You’ll immediately be taken to a list of results with the number of results for this particular keyword.<\/p>\n\n\n\n
Now you rinse and repeat with similar keywords to check for the competition that you have.<\/p>\n\n\n\n
Optimizing Your LinkedIn For Search<\/strong><\/h2>\n\n\n\n
Once you’re done with your keyword research, you will now have a good idea of what keywords to prioritize and which of them have high competition.<\/p>\n\n\n\n
Now, it’s the moment, we’ve all been waiting for.<\/p>\n\n\n\n
It’s time to optimize your profile for the keywords that you picked out.<\/p>\n\n\n\n
Edit Intro<\/strong><\/h3>\n\n\n\n
The most critical place to put in your “primary keyword” is in your headline and current position. <\/p>\n\n\n\n
These two places are the most prominent areas that are shown when a prospect does a search on LinkedIn.<\/p>\n\n\n\n
It is advisable that you put your real job position in the position field while your headline can contain a shortened version of that.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Edit-Intro-LinkedIn.png\")
<\/figure>\n\n\n\nFor example, if you are the head of growth at a particular department in your company, you can put in the full form of your job title in the position field. Your headline can then contain acronyms or the shortened version of your job title.<\/p>\n\n\n\n
Here’s what.<\/p>\n\n\n\n
You’re going to want to have secondary keywords or other supporting keywords that backup your primary keyword AKA your position\/ job title.<\/p>\n\n\n\n
To do this, you’re going to want to take advantage of your headline.<\/p>\n\n\n\n
- Summary<\/a><\/li>
- Checking for Keyword Competition<\/a><\/li><\/ul><\/li>
- Checking for Keyword Suggestions<\/a><\/li>
![\"LinkedIn](\"https:\/\/lh5.googleusercontent.com\/bouXR3Asje-iF5O-Zl1s6XUIQngMU0jMGkeEqKJoegFpVxIJTdO9So9bmaiQ4t9h-RXUIu7GyZl3mfeEgoSNzQpk6__ARcMS6781bxsauTNRGX8QbprmoIewXlmLUG9bHbMVWauf\")
<\/figure>\n\n\n\n