{"id":3216,"date":"2017-05-09T08:09:17","date_gmt":"2017-05-09T15:09:17","guid":{"rendered":"https:\/\/3.14.248.234\/?p=3216"},"modified":"2021-06-29T06:06:07","modified_gmt":"2021-06-29T13:06:07","slug":"email-marketing-using-autopilot-and-mailchimp","status":"publish","type":"post","link":"https:\/\/bamf.com\/email-marketing-using-autopilot-and-mailchimp\/","title":{"rendered":"Email Marketing Using Autopilot and Mailchimp"},"content":{"rendered":"
If yes, then you need to be engaging with your new leads using email. The problem is email marketing can be complex. There are so many different email marketing software available. How do you choose which one to use?\u00a0<\/span>It starts with understanding where you are in your business.<\/span><\/p>\n If your lead list is small without much value, then adopt an easy-to-use email marketing software such as MailChimp. If your lead list has significant value, then you want a more personalized email marketing software with excellent onboarding features such as Autopilot.<\/span><\/p>\n Another alternative is SendX<\/a>, which is an intuitive, affordable & feature-rich email marketing software. It prides itself on enabling marketers with one of the simplest UIs in the industry. It provides unlimited email sends with every plan, powerful automation capabilities, and great email deliverability.<\/p>\n Mailchimp is free for up to 2,000 email subscribers and has the basics for lead scoring, segmentation, SMS marketing, event trigger automation, and A\/B testing. These features will keep a founder busy until they have more time to focus on creating a better onboarding experience for their leads and customers. If you take a look below at Mailchimp\u2019s analytics, you\u2019ll notice the simple design and absence of any complex analytical models.<\/span><\/p>\n <\/p>\n Another plus to Mailchimp is their pre-made workflows for different niches. I think their workflows represent a helpful start, but they lack in-depth personalization. It\u2019s not surprising since they have over <\/span>14 million customers<\/span><\/a> to help.<\/span><\/p>\n One of the downsides to investing in less expensive email marketing software is having to migrate to a more advanced software when you want better personalization and segmentation. If you\u2019re sure your startup will get traction, then it\u2019s better to adopt software such as <\/span>Autopilot<\/span><\/a> at the early stage of your business.<\/span><\/p>\n Autopilot provides an in-depth analysis of every customer\u2019s journey from submitting a free trial to paying for a subscription. In the example below, the customers are separated by their payment structure. <\/span><\/p>\n <\/p>\n To ensure users get included in the right email marketing and onboarding sequences, Autopilot has what they call \u201cSmart Segments.\u201d With \u201cSmart Segments,\u201d you can filter users on the various action they take from page visits to eBook downloads. So, if you\u2019re looking to send the perfect message to the right person at the right time, you can do that. <\/span><\/p>\nThe Autopilot Effect<\/h5>\n