{"id":3231,"date":"2017-05-10T08:19:08","date_gmt":"2017-05-10T15:19:08","guid":{"rendered":"https:\/\/3.14.248.234\/?p=3231"},"modified":"2020-06-26T15:36:14","modified_gmt":"2020-06-26T22:36:14","slug":"putting-facebook-pixels-branded-links","status":"publish","type":"post","link":"https:\/\/bamf.com\/putting-facebook-pixels-branded-links\/","title":{"rendered":"Putting Facebook Pixels in Your Branded Links"},"content":{"rendered":"<p><strong>How often do you share content that goes to a destination you can\u2019t Facebook pixel?<\/strong>\u00a0There could be thousands of people clicking through on your links without getting added to your Facebook retargeting audience. If you could target all these people with ads, then your cost per a lead and conversion would drop. Ask yourself how much this extra audience is worth to your business model.<\/p>\n<h5><strong>The ClickMeter<\/strong><\/h5>\n<p>If you produce content on social, then you need to be using retargeting pixels in your links. How exactly do you put a retargeting pixel in a link? You use the software, ClickMeter.\u00a0In ClickMeter, you have many different options for enhancing the power of your links including re-directs, setting advanced privacy, changing destinations based on the number of clicks, and even having an expiration date. In this example, you want to select Retargeting.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3232 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image3-12-1024x674.png\" alt=\"BAMF Putting Facebook Pixels Article Image\" width=\"1024\" height=\"674\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image3-12-1024x674.png\" \/>\u00a0Once you selected Retargeting, you\u2019ll have the option to insert your pixel. Before you insert the pixel, you need a Facebook Audience. In case you don\u2019t know how to create a Facebook Audience, go to Ads Manager then click on Audience. From there, select Create Audience, then click on Custom Audience. Next, Select Website Traffic to see the picture below. Here, you want to input the same URL you\u2019re using in ClickMeter.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3233 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image1-14-1024x352.png\" alt=\"BAMF Putting Facebook Pixels Article Image\" width=\"1024\" height=\"352\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image1-14-1024x352.png\" \/>\u00a0If you haven\u2019t created a Facebook pixel, then go to Pixels under the Ads Manager category, Assets. Once you create a pixel, you can grab the code under Actions where it says View Pixel Code.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3234 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image2-14-1024x429.png\" alt=\"BAMF Putting Facebook Pixels Article Image\" width=\"1024\" height=\"429\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image2-14-1024x429.png\" \/>\u00a0Before you insert the pixel into your link in ClickMeter, you want to ensure to brand the link. For example, I own hustle.link\/founder and it re-directs to my Facebook Group.\u00a0According to a\u00a0<a href=\"https:\/\/bitly.com\/pages\/resources\/casestudies\/increasing-engagement-the-power-of-a-branded-short-domain?\" rel=\"nofollow noopener\" target=\"_blank\">Bitly study<\/a>, branded domain names can increase click-through rates by up to 34% on\u00a0<a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-use-twitter-analytics-to-improve-your-engagement\/\" rel=\"nofollow noopener\" target=\"_blank\">Twitter<\/a>. The reason is brand name recognition results in increased trust.\u00a0I use\u00a0<a href=\"https:\/\/www.rebrandly.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Rebrandly<\/a>\u00a0to create custom domains before I put them into ClickMeter. This way I can share content from others sites using a familiar domain with a pixel in it.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3235 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image4-10-1024x283.png\" alt=\"BAMF Putting Facebook Pixels Article Image\" width=\"1024\" height=\"283\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image4-10-1024x283.png\" \/>\u00a0Putting Facebook Pixels in your branded links is an easy step to increasing the size of your retargeting audience while getting more engagement on your content. Even if you decide to implement this tactic later, buy several branded domain names so they don\u2019t get taken by the time you\u2019re finally ready. If you want to leverage your content distribution like a pro, then this is a low-hanging fruit to capitalize on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How often do you share content that goes to a destination you can\u2019t Facebook pixel?\u00a0There could be thousands of people clicking through on your links without getting added to your Facebook retargeting audience.<\/p>\n","protected":false},"author":2,"featured_media":12673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[3382,3386,112,3385],"tags":[177,196,111],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/image3-12.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/3231"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=3231"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/3231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/12673"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=3231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=3231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=3231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}