It’s a critical component of your overall optimization strategy not because it’s its own channel, but also because of the other growth options, you get from it.<\/p>\n\n\n\n
So, shall we get started on that company profile page?<\/p>\n\n\n
- The Benefits of a LinkedIn Company Profile<\/a><\/li>
- Can You Get Away Without One?<\/a><\/li>
- Creating a LinkedIn Company Profile Page<\/a><\/li>
- Company Profile Banner<\/a>
- What Can I Put on My Banner? (And, Examples)<\/a><\/li><\/ul><\/li>
- About Us Section<\/a><\/li>
- Have More Divisions? Use Showcase Pages<\/a><\/li>
- Growing a LinkedIn Company Page<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
The Benefits of a LinkedIn Company Profile<\/h2>\n\n\n\n
We all know how powerful a personal profile is, and your company profile is no different.<\/p>\n\n\n\n
The main reason we advocate our clients to rock one is that it gives a brand its own identity that can unite people who are working to grow it.<\/p>\n\n\n\n
Think about it.<\/p>\n\n\n\n
Your team can tag themselves as part of the company brand, your clients and prospects can call the brand out in their posts, and it also maintains its own roster of followers.<\/p>\n\n\n\n
By using a company profile page, you give life to the company brand and allow it to stand on its own.<\/p>\n\n\n\n
However, this does not mean you should give up optimization efforts on your personal profile page.<\/p>\n\n\n\n
Your personal profile page is supposed to be an extension of the company’s brand with your own personalization. And, it serves as a way of giving your company page the social proof that it needs.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-Company-Profile-Page-BAMF-1024x466.png\")
<\/figure>\n\n\n\nYou can use it to cross-promote your Facebook page and group, release new content, and promote your other team members. It’s a good all-around hub to have.<\/p>\n\n\n\n
It also makes for a good recruitment page if you’re looking at onboarding highly-talented team members in the future. Applicants can easily check out what your company does, and you can even pin stories about your team on the page itself.<\/p>\n\n\n\n
This showcases your company culture, this helps reel in potential talent and gives business prospects a glimpse into what you do as a whole.<\/p>\n\n\n\n
Here’s what.<\/p>\n\n\n\n
The company page is the collective LinkedIn profile of everyone in the organization. It shows people your company values, your products, and its culture.<\/p>\n\n\n\n
Plus, it’s another medium for you to generate a passive lead generation campaign!<\/p>\n\n\n\n
Can You Get Away Without One?<\/h2>\n\n\n\n
Solo entrepreneurs, people who are just starting out on the platform, and industry and thought leaders, can probably get away without a company profile page.<\/p>\n\n\n\n
But, here’s what.<\/p>\n\n\n\n
As you grow bigger, you grow your brand, and even though you actively promote your brand on your personal page, it still needs to have a “home.”<\/p>\n\n\n\n
This home is the company profile page.<\/p>\n\n\n\n
It is the singular hub where your team can mention that they work with you. It’s an address where your prospects, followers, and your customers can tag you in.<\/p>\n\n\n\n
But, most importantly, it gives your brand it’s own identity on LinkedIn.<\/p>\n\n\n\n
Creating a LinkedIn Company Profile Page<\/h2>\n\n\n\n
The first step is to have a personal\/member profile up and running. Like most social media platforms, LinkedIn requires that a company profile is managed by a real profile.<\/p>\n\n\n\n
You want to head over to the upper-right side of your LinkedIn feed and click on “Work.” Click on “Create a Company Page.”<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Create-Company-Profile-Page-1.png\")
<\/figure>\n\n\n\nThis will take you to a new page with options to create a LinkedIn company page for small businesses, medium to large businesses, a showcase page, or an educational institution.<\/p>\n\n\n\n
For this example, we’ll go ahead and click on “Small business,” which is also the starting point for people – and startup owners – who want to start transitioning from promoting their personal page to their company page.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Create-Company-Profile-Page-2-1024x472.png\")
<\/figure>\n\n\n\nOnce you pick the most appropriate option for your startup, you can now proceed to fill out details about your company.<\/p>\n\n\n\n
You start off with the company name. You don’t necessarily have to put in the suffix of your company such as Inc., Ltd, etc. The basic name of the brand or the company will do.<\/p>\n\n\n\n
Fill out the custom URL you want to use, so this is basically the name of your company or its initials. If it’s taken, pick out another variation of your company name.<\/p>\n\n\n\n
Check out our guide on crafting custom LinkedIn URLs<\/a>!<\/p><\/blockquote>\n\n\n\n
Keep in mind that you want to make sure that custom URLs on all the platforms that you’re visible on have to be uniform for maximum visibility on search engines.<\/p>\n\n\n\n
If you’ve got a website, make sure to include that too. A link from a social network might not do you wonders in general SEO, but it helps improve your site’s backlink profile.<\/p>\n\n\n\n
As you fill out the necessary information, you’ll find a preview section on the right-hand side.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Create-Company-Profile-Page-3.png\")
<\/figure>\n\n\n\nLinkedIn gives you a list of industries that you can pick from, and you have to fill in your company size and type.<\/p>\n\n\n\n
Make sure you upload a PNG of your logo and position it smack dab in the middle. <\/p>\n\n\n\n
Lastly, you have the option to include a tagline for your company. This is similar to a headline on a personal profile. Make sure that it’s catchy and that it has a keyword or two.<\/p>\n\n\n\n
If you want ideas on crafting an effective tagline, you can check out our article on LinkedIn headline creation<\/a>.<\/p><\/blockquote>\n\n\n\n
By doing this you can entice prospects to click on you and improve your search visibility on LinkedIn.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Create-Company-Profile-Page-4-1024x498.png\")
<\/figure>\n\n\n\nNow all that’s left for you to do is click on the checkbox, and hit “Create page.”<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Create-Company-Profile-Page-5.png\")
<\/figure>\n\n\n\nAnd, just like that, your brand has its own LinkedIn page where it can get mentioned, tagged, and noticed!<\/p>\n\n\n\n
Company Profile Banner<\/h2>\n\n\n\n
Do you want to tell people more about your company?<\/p>\n\n\n\n
Then, use the company profile banner wisely.<\/p>\n\n\n\n
This is a prime piece of real estate that can easily communicate your mission to your prospects.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/amazon-banner-1024x323.png\")
<\/figure>\n\n\n\nWhat Can I Put on My Banner? (And, Examples)<\/h3>\n\n\n\n
We chose to go with a picture of the exterior of our office because we felt like our exterior easily communicated our culture to our clients. (Plus, we think it looks pretty bada** and in-tuned with our branding.)<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/bamfmedia-banner-1024x321.png\")
<\/figure>\n\n\n\nApple did the same thing. Their building communicates the great (and futuristic) facilities that they have, and it helps you understand the brand at a glance.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/apple-banner-1024x297.png\")
<\/figure>\n\n\n\nThinking of showing people exactly what your product does? You can include a screencap. This gives people a quick idea of what you do without having them read your About Us section.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/nextail-banner-1024x331.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Buffer-banner-1024x346.png\")
<\/figure>\n\n\n\nIf you want to promote a lead magnet that prospects can download, you can highlight that via your banner. This is great if you want to use the company page to passively bring in leads.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/moz-banner-1024x343.png\")
<\/figure>\n\n\n\nYou can also choose to highlight your team since they’re a representation of your brand. Plus, it also communicates your culture of putting people first which is a plus point for new hires and prospects.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/automattic-1024x345.png\")
<\/figure>\n\n\n\nYou can go for the text-only approach by either putting in a striking piece of copy.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/ubersuggestbanner-1024x356.png\")
<\/figure>\n\n\n\nOr, you could use it to communicate your vision.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/grammarly-banner-1024x339.png\")
<\/figure>\n\n\n\nFinally, keeping things as simple and sleek as possible is also a good way to build an aesthetic.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Gitlab-banner-1024x367.png\")
<\/figure>\n\n\n\nWhen you’re first starting out, you can choose to follow the personal profile banner approach by mixing various elements and including a call to action. This way you can maximize your visual real estate.<\/p>\n\n\n\n
- About Us Section<\/a><\/li>
- Can You Get Away Without One?<\/a><\/li>
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/canva-linkedin-banner-1024x404.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Google.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/bamfmedia-1-1024x281.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/zapier-about-us.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/jobsbamfmedia-1024x472.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/microsoft-showcase.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/bamfmedia-page-videos-1024x384.png\")
<\/figure>\n\n\n\n