{"id":3293,"date":"2017-08-01T08:39:27","date_gmt":"2017-08-01T15:39:27","guid":{"rendered":"https:\/\/3.14.248.234\/?p=3293"},"modified":"2020-06-26T15:44:32","modified_gmt":"2020-06-26T22:44:32","slug":"hustles-ambassador-program-275ksubscribers","status":"publish","type":"post","link":"https:\/\/bamf.com\/hustles-ambassador-program-275ksubscribers\/","title":{"rendered":"The Hustles Ambassador Program for 275KSubscribers"},"content":{"rendered":"
\t\t\t\tAre you aware of the\u00a0Hustles Ambassador Program?\u00a0<\/strong>What\u2019s the best source of a lead?\u00a0<\/strong><\/h5>\n\n\nA referral.\u00a0<\/span>And the best way to get referrals is to use ambassador programs to turn subscribers and customers into advocates. Let us achieve things with the Ambassador Program.<\/span>\nStartup founders and marketers love ambassador programs because they require little-to-no engineering, have low setup costs and streamlined tracking. They\u2019re fast to implement, but they won\u2019t help your company grow if you don\u2019t track the right metrics and engage with your members.<\/span>\nIn parallel, to run a high-level ambassador program, you need to analyze how many ambassadors and signups you receive from different sources like Google Analytic and Autopilot. And to ensure you can fine-tune your ambassador program\u2019s content and landing pages, you need to use referral software that includes A\/B testing and event tracking.<\/span>\n\n\n \t\t\t\t\t\t<\/p>\n","protected":false},"author":2,"featured_media":10815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[3254,112,218,114,3258,3385],"tags":[217,170,219],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/2019\/06\/1_image9-1.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/3293"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=3293"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/3293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/10815"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=3293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=3293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=3293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Here\u2019s your ambassador program tool list to make it happen:<\/strong><\/h5>\n\n\n\n\n
1.Queue<\/a>, advanced referral marketing software<\/strong><\/h5>\n\n\n\u201cThe queue system we made drops them in something like 500th place in a queue when they leave their email. The only way to get further up the queue is to like our Facebook page, follow us on Twitter, invite their friends by email, etc. If they finish near the top of the queue, they get bonuses. <\/span>\nIn our case, it was free growth hacking consultancy, free webinars, free entrance to a secret growth hacking group on Facebook, etc. In your case it might be early access or free products. People LOVE gamification like this, and we saw well over 100% uplift (i.e. we more than doubled the number of people we invited to the queue. On launch day, we had over 2,200 people from the queue waiting for the book to come out.\u201d –<\/span> Vin Clancy, CEO & Founder of Traffic & Copy.<\/span><\/i>\n\n\n
2.Ma\u00eetre<\/a>, beginner to intermediate-level referral marketing software<\/strong><\/h5>\n\n\nThis tool has many of the same benefits of Queue, but lacks many of the gamifications features. With that said, it has more flexibility because of its ease of use and API flexibility. If you\u2019re looking to set something up quick for your startup, then <\/span>Ma\u00eetre is your go-to software,<\/span>\n<\/span>\n\n\n
3.Open-source code<\/a> for referral marketing<\/strong><\/h5>\n\n\nThis is a post on Tim Ferriss\u2019s blog about how Harry\u2019s, a men\u2019s grooming brand, gathered over 100,000 email addresses in one week. The post includes the templates, open-source code, and tactics they used for a successful marketing campaign. If you\u2019re interested in a fast ambassador launch and want only the basics, then this open-source code is perfect. <\/span>\nIf you\u2019re not technical, then the first two resources will fit you better.<\/span>\n<\/span>\n\n\n
4.Grytics<\/a>, Facebook Group analytics software<\/strong><\/h5>\n\n\nGrytics<\/span> will help you manage your Facebook Group\u2019s analytics regarding members, likes, comments, interactions, and best-performing posts. You can easily export this data, too. It also has a sleek interface and can pinpoint the exact areas where your group needs improvement from content to management.<\/span>\nAnd Grytics provides you details about your most engaged group members. Here\u2019s an insider screenshot of the interface:<\/span>\n\nTo fully understand how your ambassador program works, you need to create a new email segment or attribute for them. This way you can see how they perform over time compared to your other subscribers. In other words, you need the perfect customer journey – welcome Autopilot.<\/span>\n\n\n
What is The Hustle?<\/i><\/strong><\/h5>\n\n\nBecause of the many moving pieces, few companies run great ambassador programs. One company that does it exceptionally well is<\/span> The Hustle<\/span><\/i>, a media publication founded by serial entrepreneurs, Sam Parr and <\/span>John Havel<\/span>. <\/span>\nThe Hustle is a daily email newsletter and publication targeted at millennials. Today, the email has over 275,000 daily email subscribers. Powerful. <\/span>\nSam Parr founded a unique niche with their daily email\u2019s conversational tech-bro voice, and memorable stories and reporting. A couple of more standout stories, include <\/span>Microdosing: I Spent 14 Days Using LSD to Increase Productivity\u2026 Kind Of<\/span><\/a>, <\/span>Soylent: What happened when I went 30 days Without Food<\/span><\/a>, and <\/span>How Much Does It Cost to Build an App<\/span><\/a>?<\/span>\n\u201cIn the way Vice has filled a voice somewhere between CNN and Fox News, we\u2019re doing that with business-undertone news, focused on an affluent young audience, somewhere between CNBC and The Wall Street Journal,\u201d said Parr.<\/span>\nTo see what makes <\/span>The Hustle\u2019s<\/span><\/i> ambassador program tic, let\u2019s go on a deep dive.<\/span>\n\n\n
It Starts with the Opt-in Form<\/strong><\/h5>\n\n\nFirst, <\/span>submit your email<\/span><\/a>. Notice the casual copy above the opt-in form and the lack of text on the button. I can only wonder how many times they A\/B tested this form.<\/span>\n\nYou can access this opt-in form through a direct link or other pages on<\/span> the Hustle <\/span><\/i>like this one:<\/span>\n\n\n\n
What happens when you opt-in?<\/strong> <\/span>\n<\/span><\/h5>\n\n\nYou see an unforgettable thank-you page. The man in the mirror is a GIF, so when you land on the page, you\u2019ll see him nod his head over and again. Talk about a seductive landing page!<\/span>\n\nYou\u2019re officially a subscriber. Now, you\u2019ll receive the most epic welcome email ever to exist. I know what you\u2019re thinking:<\/span>\n\u201cTo ever exist? Really?\u201d<\/span><\/i>\nYes.<\/span>\nMany publications featured their welcome email, including <\/span>here<\/span><\/a>, <\/span>here<\/span><\/a>, <\/span>here<\/span><\/a>, and <\/span>here<\/span><\/a>. Oh, and <\/span>here<\/span><\/a>, too. <\/span>\nHere\u2019s the welcome email word-for-word:<\/span>\n\n\nNotice the call to action to join their ambassador program at the bottom of the email. This link is in many of their daily emails, too. When you click the link, you land back on your personal ambassador homepage where you see the number of people you\u2019ve referred and the prizes you can win. <\/span>\n\n\n
Here\u2019s the first half of the landing page:<\/strong><\/h5>\n\n\n\n\nNow, not everyone who enters will become a referrer. <\/span>Ma\u00eetre, a viral marketing software, conducted a study of <\/span>3.6 million referral emails<\/span><\/a> and found most people don\u2019t refer even one person. In turn, by only referring a small number of friends (2-3), you can push yourself to the top of the leaderboard. In fact, to be in the top 10%, you only need to refer one person. If you refer two people, you\u2019re in the top 5%<\/span>\nBefore we continue, many people may be asking what\u2019s the difference between a sweepstakes, giveaway, contest, and ambassador program. A giveaway is another way to say \u201ccontest\u201d or \u201csweepstakes.\u201d Why? More conversions. <\/span>The word \u201cgiveaway\u201d<\/span> receives 27% more conversions<\/span><\/a> than \u201csweepstakes\u201d when running a sweepstakes. <\/span>\nA sweepstakes is a game of chance. A contest requires skill and exclusion. An ambassador program is a contest that anyone can win – a combination of a contest and community.<\/span>\n\n\n
Who participates in ambassador programs?<\/strong><\/h5>\n\n\nForrester\u2019s Social Technographics<\/span><\/a> explains the different audiences that will engage with your promotion: Spectators, Joiners, and Creators. <\/span>\n\n\n
\n \t\n\n
What do you give away?<\/strong><\/h5>\n\n\nThe Hustle<\/span><\/i> gives away a ton of swag and free tickets to their events. In fact, they\u2019ve changed their referral tiers as they\u2019ve received a better understanding of the customer lifetime value of their average referrer.<\/span>\nIdeally, what you give away should have a viral component to it. The most viral gift <\/span>The Hustle <\/span><\/i>gives away are their stickers (think of it as their Apple logo). Most people slap the sticker on their laptop resulting in thousands of free impressions.<\/span>\nTo give each gift a viral component, <\/span>The Hustle <\/span><\/i>team always goes over the top. One of their referrers posted an image of the prizes she received. Notice the extras, including the handwritten letter and branding on the packaging. <\/span>\nAs Sam Parr says, \u201cEverything is content.\u201d<\/span>\n\nMake sure to keep the prizes relevant to your niche and brand. If <\/span>The Hustle<\/span><\/i> gave away an Apple iPhone, then they\u2019d have many people on their email list interested in iPhones, not their daily email and events. At the same time, don\u2019t make it too specific or you\u2019ll scare people off. <\/span>\nTo save money, think of your prize in regards to benefit, not cost. <\/span>\nNow, for the second half of the ambassador landing page:<\/span>\n\nNotice how the second half details the exact steps to getting more email subscribers using testimonials. Few – if any – brand ambassador programs do this. By the time you finish reading the testimonials, you feel confident enough to sign people up for <\/span>The Hustle.<\/span><\/i>\n\n\n
What happens when you refer enough people to receive a prize?<\/strong><\/h5>\n\n\nYou get another email with excellent copy and a few call to actions. First, they ask you to fill out a form to input your shipping address.<\/span>\n\n\n\n
Here\u2019s the genius part:<\/strong> Since they know you have a strong incentive to fill out the form, they also ask whether you\u2019re a founder, type of content you enjoy reading, desired outcome from the ambassador program, and what websites you follow. By the time you hit \u201cSubmit,\u201d you\u2019ve given <\/span>The Hustle <\/span><\/i>a detailed look into your life enabling them to market to you better.<\/span><\/h5>\n\n\nAt the end of the form, they also link to a YouTube video of the co-founder, Sam Parr, introducing The Hustle on a more personal level:<\/span>\nhttps:\/\/www.youtube.com\/watch?v=WxewIXvHO4s<\/b><\/a>\nNow back to the second part of the prize email:<\/span>\n\nIf you have any questions, they link to their ambassador guide<\/span> FAQ<\/span><\/a>. <\/span>This is one my favorite parts of the ambassador program. The FAQ answers every question the prospect might ask. <\/span>\nMoreover, it reminds them of how easy it is to refer people because they include a few testimonials similar to the ambassador homepage. <\/span>\nHere\u2019s a short snippet of the testimonials on the FAQ page:<\/span>\n\nThe last call to action is to refer more people. Most marketer put this CTA at the top of their email, but <\/span>The Hustle <\/span><\/i>doesn\u2019t believe you should ask first. They\u2019re objective is to build trust. And it works quite well – 200,000 plus subscribers.<\/span>\n\n\n\n
What\u2019s up with the private community?<\/strong><\/h5>\n\n\nThis is where the magic happens. An engaged community is priceless, but it takes a significant amount of work to facilitate. You need to post excellent content almost every day, respond to comments, approve members, and introduce new members.<\/span>\nThe Hustle<\/span><\/i> founders know this, so they\u2019re constantly testing out content from polls to live streaming with influencers.<\/span>\n\nImagine having the exclusive benefit of a Q&A with Tim Ferriss because you\u2019re one of <\/span>The Hustle\u2019s<\/span><\/i> ambassadors. Benefits like this live stream encourage thousands of more people to become ambassadors. <\/span>\n\nTo reiterate, they post new content every day. I\u2019ve seen many people try to create ambassador programs, but give up after a couple of months – they can\u2019t continue providing value.<\/span>\nCan you?<\/span><\/i>\nAsk yourself:<\/span>\n\u201cHow do I provide value to keep my community engaged without burning out?\u201d<\/span><\/i>\n\n\n
There are several ways to do this. <\/b><\/h5>\n\n\n\n\n
\n \t\n\n
Keep it Going<\/strong><\/h5>\n\n\nDon\u2019t stop posting great content. As soon as you stop posting the content, the group will die. As the community leader, it\u2019s up to facilitate the relationships. <\/span>\nDon\u2019t depend on anyone else to do it.<\/span>\nFor more information about community building, <\/span>check out this presentation<\/span><\/a>.<\/span>]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"