{"id":3417,"date":"2019-04-28T23:09:00","date_gmt":"2019-04-29T06:09:00","guid":{"rendered":"https:\/\/3.14.248.234\/?p=3417"},"modified":"2020-06-26T18:01:50","modified_gmt":"2020-06-27T01:01:50","slug":"direct-mail-bamf-media","status":"publish","type":"post","link":"https:\/\/bamf.com\/direct-mail-bamf-media\/","title":{"rendered":"The key to Postcard Marketing with Direct Mail"},"content":{"rendered":"

As a thank you to all BAMF followers, subscribers, and well-wishers, I wrote this post. I\u2019ve sent 100ks+ of postcards and here\u2019s everything I know about postcard marketing or direct marketing.<\/span><\/p>\n

Isn\u2019t Direct Mail Dead, you serious about postcard marketing?<\/strong><\/h5>\n

The reason direct mail works is because so many marketers think that way, it works -because- it\u2019s underutilized.<\/span><\/p>\n

When and where to use it:<\/b><\/h6>\n

Direct mail is generally a good idea for businesses that have $, have optimized their free channels, know their customers super well, and are past product\/market fit, or where LTV is really high. Think e-commerce or real estate. It is also a good way to reach people in a specific area, folks who are offline or inundated with digital advertising. \u00a0Direct mail is harder to do outside the US (privacy laws for lists, technology, ~2x more expensive, etc).<\/span><\/p>\n

Conversion #s:<\/b><\/h6>\n

Expect a 1-3% conversion rate on a campaign executed flawlessly with my tips. Best I\u2019ve ever seen is 10% after >$1M in spend and over 10+ designs, optimized as they learned. Per-postcard personalization helps a lot.<\/span><\/p>\n

The best postcard campaigns are sent to targeted audiences, people that already know your brand. <\/span><\/p>\n

After that, targeted purchased lists are good. Generally, avoid sending EDDM (Every Door Direct Mail) to entire carrier routes\u2026 which is a good deal cheaper, but not as targeted. Time spent on your list is well spent.<\/span><\/p>\n

Ready for all my postcard knowledge, distilled into 1 page? <\/b><\/h6>\n

Head into a room. Leave your phone behind. Read for 25 minutes. I have chosen every word and link carefully. Ready? If so\u2026 go…<\/span><\/p>\n

\"BAMF<\/p>\n

First, Design a Great Card.<\/b><\/h5>\n
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    Get Inspired:<\/strong><\/h6>\n<\/li>\n<\/ol>\n