{"id":34186,"date":"2020-12-01T05:36:10","date_gmt":"2020-12-01T12:36:10","guid":{"rendered":"https:\/\/bamf.com\/?p=34186"},"modified":"2021-12-29T22:36:38","modified_gmt":"2021-12-30T05:36:38","slug":"the-ultimate-linkedin-retargeting-guide-for-b2b-and-b2c","status":"publish","type":"post","link":"https:\/\/bamf.com\/the-ultimate-linkedin-retargeting-guide-for-b2b-and-b2c\/","title":{"rendered":"The Ultimate LinkedIn Retargeting Guide for B2B and B2C"},"content":{"rendered":"\n
People rarely<\/em> act on something that they see for the first time.<\/p>\n\n\n\n They need a little more convincing.<\/p>\n\n\n\n A little more persuasion.<\/p>\n\n\n\n And, a little more action from your end.<\/p>\n\n\n\n This is why we love LinkedIn retargeting ads. You get to be efficient with your ad budget, hit up people that you’ve made an impression on in the past, and nurture leads through your pipeline.<\/p>\n\n\n\n Making one statement is not enough, you’ve got to stick with your leads.<\/p>\n\n\n\n Let’s show you how.<\/p>\n\n\n In most cases, people aren’t going to convert the first time.<\/p>\n\n\n\n Think about it.<\/p>\n\n\n\n When was the last time you bought into something on impulse?<\/p>\n\n\n\n It’s the same thing with people landing on your website or page for the first time.<\/p>\n\n\n\n Here’s how the human psyche sometimes works.<\/p>\n\n\n\n You like something, but you still haven’t had the time to consider it, then you eventually tend to forget it unless you’re reminded of it.<\/p>\n\n\n\n Retargeting is the fix to that problem.<\/p>\n\n\n\n It tracks people who have interacted with your material before and shows them an ad to either spark brand awareness or brand recall so that your prospects will be reminded of you.<\/p>\n\n\n\n In fact, it saves you a lot of money in the long run.<\/p>\n\n\n\n You’re technically showing people the benefits of your brand again to people who have already seen it the first time. You don’t have to go out of your way to create a “new market” again.<\/p>\n\n\n\n You’re working on prospects you’ve worked on in the past.<\/p>\n\n\n\n LinkedIn is the largest professional <\/em>social media network.<\/p>\n\n\n\n This means if you’re selling B2B solutions, SaaS applications, and professional services, you’re much better served if you target your prospects again in a space that you’re sure they’re in.<\/p>\n\n\n\n But, there’s more.<\/p>\n\n\n\n Since people are mostly on the network to connect professionally, they’re already in the business mindset.<\/p>\n\n\n\n This makes them more receptive to your message<\/p>\n\n\n\n …provided that it’s compelling.<\/p>\n\n\n\n You wouldn’t want to retarget people with abandoned shopping carts on LinkedIn – you could do that on Facebook, but you do want to retarget prospects who were halfway into filling up a signup form on your website on LinkedIn.<\/p>\n\n\n\n The most obvious use case for retargeting is getting people to see your brand again, but there are more ways than you can use LinkedIn retargeting.<\/p>\n\n\n\n Got leads in the pipeline that you’ve lost for some reason?<\/p>\n\n\n\n Then, retargeting is for you.<\/p>\n\n\n\n All you have to do is to grab a list of their emails and stick them into the system, and now you’ve got ads being targeted specifically to them.<\/p>\n\n\n\n Now there are a lot of strategies that you can employ to reach out to them. You could go with basic brand awareness to get them to remember you, you could offer them a discount or a reward for coming back – this is the strategy we all use with shopping carts, or you can send them a compelling call-to-action.<\/p>\n\n\n\n But, they’re not just for lost leads.<\/p>\n\n\n\n You can use them for leads that have gone cold.<\/p>\n\n\n\n Everyone’s heard of persuasion, but how about pre-suasion?<\/p>\n\n\n\n “Pre-suasion” is a term that was coined by psychologist Robert Cialdini in his book “Pre-suasion: A Revolutionary Way to Influence and Persuade”<\/p>\n\n\n\n It deals with the concept of convincing people before you even get them to say “yes” to what you’re offering them.<\/p>\n\n\n\n Here’s how it works.<\/p>\n\n\n\n Say you’ve got a list of leads that you’ve generated and fully segmented, and all that’s left for you to do is to send a personalized message out to them.<\/p>\n\n\n\n You can use Linked retargeting ads to get your brand in front of them before you even reach out to them.<\/p>\n\n\n\n This way they’re already familiar with what you have to offer and the start of their “persuasion” to buy into what you’re offering has already started before they’ve even gotten any direct communication from your end.<\/p>\n\n\n\n It’s much easier to get people to “listen” if they already know what you’re talking about.<\/p>\n\n\n\n LinkedIn retargeting is also great for products with long sales cycles.<\/p>\n\n\n\n B2B products and services usually take weeks or even months from the first point of contact to negotiating a sale, and a lot can happen during this time.<\/p>\n\n\n\n A competitor could come up and snag the deal, they could look for someone else, or worse, they could just simply lose interest in buying from you.<\/p>\n\n\n\n In this case, ad retargeting – not only LinkedIn – becomes a must to keep your products and services relevant to the people who will eventually make a purchase from your company.<\/p>\n\n\n\n Here’s why?<\/p>\n\n\n\n You want to remind them – not constantly though – of the benefits of buying from you rather than someone else. It keeps the idea fresh in their mind while they make the purchase decision.<\/p>\n\n\n\n This is especially helpful for industries such as B2B healthcare where major purchase decisions are typically made once per year.<\/p>\n\n\n\n Your first step is to head over to LinkedIn’s Campaign Manager site. You can either navigate to it manually, or you could click on this link<\/a>.<\/p>\n\n\n\nThe Benefits of LinkedIn Retargeting<\/h2>\n\n\n\n
Why LinkedIn and Not Somewhere Else?<\/h2>\n\n\n\n
Use Cases<\/h2>\n\n\n\n
Lost Leads<\/h3>\n\n\n\n
Pre-suasion <\/h3>\n\n\n\n
B2B Lead Nurturing<\/h3>\n\n\n\n
How to Create LinkedIn Retargeting Ads<\/h2>\n\n\n\n