{"id":34794,"date":"2021-01-19T05:06:22","date_gmt":"2021-01-19T12:06:22","guid":{"rendered":"https:\/\/bamf.com\/?p=34794"},"modified":"2021-12-30T01:05:10","modified_gmt":"2021-12-30T08:05:10","slug":"optimizing-your-linkedin-work-experience-for-max-conversions","status":"publish","type":"post","link":"https:\/\/bamf.com\/optimizing-your-linkedin-work-experience-for-max-conversions\/","title":{"rendered":"Optimizing Your LinkedIn Work Experience for Max Conversions"},"content":{"rendered":"\n
Don’t waste your work experience segment on your LinkedIn profile.<\/p>\n\n\n\n
Your LinkedIn work experience serves as verifiable social proof of your value to a prospect.<\/p>\n\n\n\n
It communicates what you do, your experience, and what you specialize in without having to directly tell them.<\/p>\n\n\n\n
But, for some reason, not a lot of people fully optimize these fields.<\/p>\n\n\n\n
In this guide, we take a look at how you can optimize your work experience on the platform to get people to convert.<\/p>\n\n\n
First off, let’s start with what you should have in your work experiences area.<\/p>\n\n\n\n
Don’t put everything down.<\/p>\n\n\n\n
When in doubt, stick to your top five experiences.<\/p>\n\n\n\n
Take note, not “jobs” but “experiences.”<\/p>\n\n\n\n
Now, an experience doesn’t have to exactly be a job.<\/p>\n\n\n\n
It can be volunteer work, a high-profile coaching session, an advisory role, an investment position, etc. Plus, it should also include the current role that you’re in.<\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
Because it tells a story of who you are.<\/p>\n\n\n\n
Every part of your LinkedIn profile should be optimized to help people get to know you. And, the only effective way of doing it – especially with digital media – is through storytelling.<\/p>\n\n\n\n
So, what you do is list down your top 5 experiences, things that you are proud of, and start filling optimization each area.<\/p>\n\n\n\n
Now that you’ve picked five experiences, it’s time to optimize each one.<\/p>\n\n\n\n
There are three things that matter:<\/p>\n\n\n\n
You can either write a quick paragraph about what you did on a daily basis or four or five bullet points.<\/p>\n\n\n\n
From a style and mobile optimization perspective, I’d advise you to use the latter, it makes it easier for a prospect to read through it.<\/p>\n\n\n\n