{"id":35482,"date":"2021-03-16T06:09:57","date_gmt":"2021-03-16T13:09:57","guid":{"rendered":"https:\/\/bamf.com\/?p=35482"},"modified":"2022-01-02T23:15:27","modified_gmt":"2022-01-03T06:15:27","slug":"linkedin-link-in-post-alternatives","status":"publish","type":"post","link":"https:\/\/bamf.com\/linkedin-link-in-post-alternatives\/","title":{"rendered":"LinkedIn Link in Post: Please Don’t Do This"},"content":{"rendered":"\n
Links are powerful.<\/p>\n\n\n\n
But, you shouldn’t be putting your links everywhere.<\/p>\n\n\n\n
They help with ranking, they make sure that prospects have somewhere to go, and they serve as your address.<\/p>\n\n\n\n
In this guide, I want to talk to you about why you should never use a LinkedIn link in post strategy when writing LinkedIn post, and what alternatives you have to get on the algorithm’s good side.<\/p>\n\n\n\n
Let’s do this.<\/p>\n\n\n
Let’s talk about the bottom lines.<\/p>\n\n\n\n
LinkedIn \u2013 no matter how awesome they are \u2013 still makes a significant chunk of its revenue through the advertising that people buy on the platform.<\/p>\n\n\n\n
Making money is still its bottom line.<\/p>\n\n\n\n
LinkedIn ads work by redirecting people who click on the ad to the ad buyer’s website.<\/p>\n\n\n\n
Now the moment you put a link inside your LinkedIn post, you automatically bypass the potential of a LinkedIn ad.<\/p>\n\n\n\n
You’re effectively reducing LinkedIn’s bottom line by putting your own links in a post because you don’t have to buy ad space from them anymore.<\/p>\n\n\n\n
LinkedIn doesn’t like this.<\/p>\n\n\n\n
In my personal experience, I’ve found that the LinkedIn algorithm cuts the reach potential of a post 7-10 times.<\/p>\n\n\n\n
Imagine this.<\/p>\n\n\n\n
You spend hours crafting the perfect post with great copy and an awesome lead magnet only for LinkedIn to give it just about 10-14% of the reach since it has a link in it.<\/p>\n\n\n\n
Using a LinkedIn link in post strategy is never going to get you to go viral.<\/p>\n\n\n\n