{"id":35698,"date":"2021-04-17T03:03:38","date_gmt":"2021-04-17T10:03:38","guid":{"rendered":"https:\/\/bamf.com\/?p=35698"},"modified":"2022-01-02T23:49:33","modified_gmt":"2022-01-03T06:49:33","slug":"how-to-add-a-follow-button-to-your-linkedin-profile","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-add-a-follow-button-to-your-linkedin-profile\/","title":{"rendered":"How to Add a Follow Button to Your LinkedIn Profile"},"content":{"rendered":"\n
One of the biggest steps you can take to influencer status is to add a follow button to your LinkedIn profile.<\/p>\n\n\n\n
It tells people right off the bat that you’re a thought leader.<\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
Because influencers and thought leaders are followed<\/p>\n\n\n\n
In this, quick guide, we’ll show you how you can add a follow button to your LinkedIn profile, and what other benefits you get from implementing this today.<\/p>\n\n\n\n
Let’s get at it!<\/p>\n\n\n
There’s a big difference between a connection and a follow on LinkedIn.<\/p>\n\n\n\n
A connect on LinkedIn is usually a two-way interaction where you and the party that connects with you now share a relationship on the platform. This is provided that you approve the request \u2013 or if they approve yours.<\/p>\n\n\n\n
On the other hand, a follow allows a user access to your account and posts regardless of you accept their request to connect with you or not.<\/p>\n\n\n\n
The follow option seems to be a hybrid between the follow options of Twitter and Instagram, versus the “Add as a friend” option of Facebook.<\/p>\n\n\n\n
If your goal is to grow on LinkedIn then you should be looking at achieving influencer status, and influencers make it easy for their followers to follow them.<\/p>\n\n\n\n
Here’s what.<\/p>\n\n\n\n
The follow button subconsciously suggests to prospects that the profile that they’re on belongs to an influencer. And, it does this by just using one word.<\/p>\n\n\n\n
It indirectly tells people that you’re not exactly trying to sell anything to them, but instead offering something of value, since they don’t even have to engage in a two-way connection, to begin with.<\/p>\n\n\n\n
And, there’s more.<\/p>\n\n\n\n
When you’re rapidly scaling, you also want a system in place that will help you go through people the number of requests that you have.<\/p>\n\n\n\n
Having a follow button makes it easier for you to grow your influencer base because there is no need for you to approve their requests.<\/p>\n\n\n\n
You can then focus on growing your “business connection” base by just having to go through people who have taken the time to connect with you.<\/p>\n\n\n\n
Now some people might argue that it could be counterproductive to users who still want to gain a lot of connections in their industry, but I beg to differ.<\/p>\n\n\n\n
Here’s the other thing.<\/p>\n\n\n\n
You still have the message button prominently featured in your LinkedIn profile just in case people want to contact you directly.<\/p>\n\n\n\n
If you have been following our LinkedIn profile optimization guides in the past, you’ll find that having CTAs in your header image<\/a> or having a properly optimized summary will help direct business traffic to your funnel in any case.<\/p>\n\n\n\n